T. Rowe Price
Vice President – Head of Global Marketing Intelligence
T. Rowe Price, Baltimore, Maryland, United States, 21206
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.
Role Summary
Established in late 2022, The Marketing Strategy Planning and Operations (MSPO) function at T. Rowe Price has created great value and insights for the firm, focused on improving the overall productivity, efficiency, and alignment across the global marketing organization by building a clear line of sight toward measurable business impact, customer insights and operational efficiency. This role will lead a team of 15 global professionals within the Marketing Intelligence function, a critical capability area within MSPO.
Responsibilities:
Marketing Data & Analytics Strategy
Leads the marketing data analytics activities globally,
overseeing a leadership team responsible for developing and producing reporting across media, digital engagement, events, and content engagement efforts.
Directs a global team of managers
responsible for ensuring business stakeholders can realize the business value of marketing data analytics.
Responsible for all data analytics activities and implementation plans for process improvements completed through subordinate managers.
Works with senior stakeholders
to identify and prioritize data requirements
from business strategy and uses data for
actionable client journey engagement.
Oversees
data analysis standards, establishes policies, and procedures
for assigned units or the firm.
Responsible for the
strategic focus for the function
and ensures that functional goals align with the objectives of the firm.
Marketing Measurement
Implement and enhance the
enterprise marketing measurement framework
and optimize to create a board level scorecard.
Develop and
oversee metrics for marketing activities, processes for implementation, and training.
Develop a strategy for assessing return on investment for key activities including brand health, event activities, thought leadership effectiveness, digital and media spend, and marketing-influenced sales leads development.
Utilize ROI and activities to inform/influence
impact on the customer journey.
Marketing Impact Assessment & Optimization:
Develop and oversee approach to
measuring impact of marketing activities on brand health and flows.
Oversee key marketing measurement platforms
to ensure accurate and actionable models and output capabilities for B2C and B2B audiences.
Create
scalable solutions
with implementation strategy for automation.
Audience Analysis and Targeting
Audience identification and funnel analysis
to inform marketing plans.
Partner with Salesforce technology team to strategize and recommend new functionality to
enhance lead management.
Provide process for
campaign reporting
following each activity to detail audience engagement for distribution.
Aid in
optimizing content through analytics
to better target key audiences.
Typical Qualifications:
Required:
Bachelor’s degree or equivalent combination of education and relevant experience.
12+ years of total relevant work experience - asset management/financial services preferred.
Preferred:
Experience operating in a global center of excellence marketing function.
Executive presence and leader who excels in collaboration and influence.
Inspiring manager who coaches/mentors talent.
Strong analytical and technical skills.
Strong Learning Agility and ability to think strategically.
Able to Build a Culture of Accountability.
Technical experience leveraging tools such as Salesforce, Tableau/Power BI, Adobe Analytics, etc.
Intellectual curiosity and a personal drive to impact business results.
Strong interpersonal, organizational, and time management skills.
Excellent written and oral communication skills.
Self-motivated, creative, responsible, with excellent attention to detail.
Openness to travel given teams based in Maryland and some key partners in Europe/Asia markets (estimated 25-30% to Maryland, 10% overseas annually).
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for remote work up to two days a week.
Commitment to Diversity, Equity, and Inclusion:
We strive for equity, equality, and opportunity for all associates.
Benefits:
We invest in our people through a wide range of programs and benefits, including:
Competitive pay and bonuses as well as a generous retirement plan.
Flexible and remote work opportunities.
Health care benefits (medical, dental, vision).
Tuition assistance.
Wellness programs.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race.
#J-18808-Ljbffr
Role Summary
Established in late 2022, The Marketing Strategy Planning and Operations (MSPO) function at T. Rowe Price has created great value and insights for the firm, focused on improving the overall productivity, efficiency, and alignment across the global marketing organization by building a clear line of sight toward measurable business impact, customer insights and operational efficiency. This role will lead a team of 15 global professionals within the Marketing Intelligence function, a critical capability area within MSPO.
Responsibilities:
Marketing Data & Analytics Strategy
Leads the marketing data analytics activities globally,
overseeing a leadership team responsible for developing and producing reporting across media, digital engagement, events, and content engagement efforts.
Directs a global team of managers
responsible for ensuring business stakeholders can realize the business value of marketing data analytics.
Responsible for all data analytics activities and implementation plans for process improvements completed through subordinate managers.
Works with senior stakeholders
to identify and prioritize data requirements
from business strategy and uses data for
actionable client journey engagement.
Oversees
data analysis standards, establishes policies, and procedures
for assigned units or the firm.
Responsible for the
strategic focus for the function
and ensures that functional goals align with the objectives of the firm.
Marketing Measurement
Implement and enhance the
enterprise marketing measurement framework
and optimize to create a board level scorecard.
Develop and
oversee metrics for marketing activities, processes for implementation, and training.
Develop a strategy for assessing return on investment for key activities including brand health, event activities, thought leadership effectiveness, digital and media spend, and marketing-influenced sales leads development.
Utilize ROI and activities to inform/influence
impact on the customer journey.
Marketing Impact Assessment & Optimization:
Develop and oversee approach to
measuring impact of marketing activities on brand health and flows.
Oversee key marketing measurement platforms
to ensure accurate and actionable models and output capabilities for B2C and B2B audiences.
Create
scalable solutions
with implementation strategy for automation.
Audience Analysis and Targeting
Audience identification and funnel analysis
to inform marketing plans.
Partner with Salesforce technology team to strategize and recommend new functionality to
enhance lead management.
Provide process for
campaign reporting
following each activity to detail audience engagement for distribution.
Aid in
optimizing content through analytics
to better target key audiences.
Typical Qualifications:
Required:
Bachelor’s degree or equivalent combination of education and relevant experience.
12+ years of total relevant work experience - asset management/financial services preferred.
Preferred:
Experience operating in a global center of excellence marketing function.
Executive presence and leader who excels in collaboration and influence.
Inspiring manager who coaches/mentors talent.
Strong analytical and technical skills.
Strong Learning Agility and ability to think strategically.
Able to Build a Culture of Accountability.
Technical experience leveraging tools such as Salesforce, Tableau/Power BI, Adobe Analytics, etc.
Intellectual curiosity and a personal drive to impact business results.
Strong interpersonal, organizational, and time management skills.
Excellent written and oral communication skills.
Self-motivated, creative, responsible, with excellent attention to detail.
Openness to travel given teams based in Maryland and some key partners in Europe/Asia markets (estimated 25-30% to Maryland, 10% overseas annually).
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for remote work up to two days a week.
Commitment to Diversity, Equity, and Inclusion:
We strive for equity, equality, and opportunity for all associates.
Benefits:
We invest in our people through a wide range of programs and benefits, including:
Competitive pay and bonuses as well as a generous retirement plan.
Flexible and remote work opportunities.
Health care benefits (medical, dental, vision).
Tuition assistance.
Wellness programs.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race.
#J-18808-Ljbffr