Bosch USA
Senior Segment Marketing Communications Manager, Electro-Voice Portable Speakers
Bosch USA, Burnsville, Minnesota, United States, 55337
Company Description
Burnsville, MN is the headquarters for the
Communications Systems Division of Bosch Security Systems
. Our main activities include the Product Management, Development, Quality, Financial and Materials Management of the Business Unit Critical Communications Systems, Pro Sound and Public Address & Conferencing.
The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe, the US, Singapore and China.
Job Description
The
Senior Segment Marketing Communications Manager, Electro-Voice Portable Speakers and Microphones
will be innovative, and have the opportunity to lead, identify, and create solutions to business challenges, as well as influence or guide in matters related to marketing communications.
Electro-Voice is looking for a seasoned global brand and marcom professional to join our crew. The role of Senior Segment Marketing Communications Manager has the exciting opportunity to mobilize the power of branding, digital marketing and events and take Electro-Voice to new heights. Are you ready to challenge the usual and go into new terrain to grow and extend the Electro-Voice brand? Will you set up the brand for success with the right expert team, agencies, workflows and resources? Are you an expert in digital marketing, direct-to-end-user communications and harnessing the power of events? Electro-Voice plays in the highly intense, competitive and fast-paced world of prosound retail and requires someone to step up to this challenge. If this sounds thrilling to you – read on!
The main responsibilities of this position include:
Owns the global marketing communications strategy for the segment – mobilizes the power of branding, digital marketing and events with dedicated segment budget and resources
Challenges the status quo and goes into new terrain to grow the brand(s) and extend our reach and impact – ensures the necessary tools and platforms are in place to mobilize eCommerce, direct-to-end-user communications, digital channels, lead generation strategies, reporting and analytics
Active collaboration with senior leadership, global product management and regional stakeholders to understand the needs of the segment to steer prioritization and focus of the team and ensure context and relevance to the business
Builds, empowers and nurtures a high-performing team of in-house experts
Ensures a strong internal core team and network of resources required for effective marcom support dedicated to the segment in the region – personnel, agencies, workflows and budget i.e. digital resources for web, portals, social channels; retail packaging and point-of-sale design; influencer activities; lead generation; product rendering agencies; videographers; technical and quick-turnaround designers
Speaks with data and insights through regular reporting on the effectiveness of brand channels and campaigns (brand and partner / dealer-owned) for brand awareness and lead generation. Presents and influences future investments and marketing activities to further the segment.
Establishes, articulates and builds the brand positioning for the segment. Ensure alignment with other portfolios (sharing the same brand) as required.
Responsible for brand and content direction and deployment for global brand campaigns and ensures regional and local campaigns contribute positively to a consistent global brand image
Manages and maximizes global budget and resources
Ensures a strong and effective digital channel strategy for the brand and segment. Ensures the segment has the communications channels and tools required.
Qualifications
Degree in Marketing, Communications, or related field
Minimum of ten plus years of marketing communications experience
Minimum of five plus years of digital marketing is required
Experience leading and managing teams
Ability to build and leverage key stakeholder business relationships to support goals and objectives
Strong ability to make quick, effective decisions aligned to the overall marketing strategy.
Excellent communication skills; both verbally and in writing.
Must be a strong listener with the ability to understand different perspectives/views, determine a forward path, and execute.
Experience in the respective industry an advantage (professional audio, proaudio, prosound)
Ability to travel domestically and internationally up to 40%
Language(s): English
Additional Information
All your information will be kept confidential according to EEO guidelines.
By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.
BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives:
FIRST Robotics
(For Inspiration and Recognition of Science and Technology) and
AWIM
(A World In Motion)
Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.
_Bosch Building Technologies intends to transform our business and thrive under new ownership! We are committed to expand our business and looking for talented individuals to join us on this exciting journey! _
Learn more here:
https://www.bosch-presse.de/pressportal/de/en/realignment-bosch-building-technologies-to-focus-on-systems-integration-business-259403.html
Burnsville, MN is the headquarters for the
Communications Systems Division of Bosch Security Systems
. Our main activities include the Product Management, Development, Quality, Financial and Materials Management of the Business Unit Critical Communications Systems, Pro Sound and Public Address & Conferencing.
The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe, the US, Singapore and China.
Job Description
The
Senior Segment Marketing Communications Manager, Electro-Voice Portable Speakers and Microphones
will be innovative, and have the opportunity to lead, identify, and create solutions to business challenges, as well as influence or guide in matters related to marketing communications.
Electro-Voice is looking for a seasoned global brand and marcom professional to join our crew. The role of Senior Segment Marketing Communications Manager has the exciting opportunity to mobilize the power of branding, digital marketing and events and take Electro-Voice to new heights. Are you ready to challenge the usual and go into new terrain to grow and extend the Electro-Voice brand? Will you set up the brand for success with the right expert team, agencies, workflows and resources? Are you an expert in digital marketing, direct-to-end-user communications and harnessing the power of events? Electro-Voice plays in the highly intense, competitive and fast-paced world of prosound retail and requires someone to step up to this challenge. If this sounds thrilling to you – read on!
The main responsibilities of this position include:
Owns the global marketing communications strategy for the segment – mobilizes the power of branding, digital marketing and events with dedicated segment budget and resources
Challenges the status quo and goes into new terrain to grow the brand(s) and extend our reach and impact – ensures the necessary tools and platforms are in place to mobilize eCommerce, direct-to-end-user communications, digital channels, lead generation strategies, reporting and analytics
Active collaboration with senior leadership, global product management and regional stakeholders to understand the needs of the segment to steer prioritization and focus of the team and ensure context and relevance to the business
Builds, empowers and nurtures a high-performing team of in-house experts
Ensures a strong internal core team and network of resources required for effective marcom support dedicated to the segment in the region – personnel, agencies, workflows and budget i.e. digital resources for web, portals, social channels; retail packaging and point-of-sale design; influencer activities; lead generation; product rendering agencies; videographers; technical and quick-turnaround designers
Speaks with data and insights through regular reporting on the effectiveness of brand channels and campaigns (brand and partner / dealer-owned) for brand awareness and lead generation. Presents and influences future investments and marketing activities to further the segment.
Establishes, articulates and builds the brand positioning for the segment. Ensure alignment with other portfolios (sharing the same brand) as required.
Responsible for brand and content direction and deployment for global brand campaigns and ensures regional and local campaigns contribute positively to a consistent global brand image
Manages and maximizes global budget and resources
Ensures a strong and effective digital channel strategy for the brand and segment. Ensures the segment has the communications channels and tools required.
Qualifications
Degree in Marketing, Communications, or related field
Minimum of ten plus years of marketing communications experience
Minimum of five plus years of digital marketing is required
Experience leading and managing teams
Ability to build and leverage key stakeholder business relationships to support goals and objectives
Strong ability to make quick, effective decisions aligned to the overall marketing strategy.
Excellent communication skills; both verbally and in writing.
Must be a strong listener with the ability to understand different perspectives/views, determine a forward path, and execute.
Experience in the respective industry an advantage (professional audio, proaudio, prosound)
Ability to travel domestically and internationally up to 40%
Language(s): English
Additional Information
All your information will be kept confidential according to EEO guidelines.
By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.
BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives:
FIRST Robotics
(For Inspiration and Recognition of Science and Technology) and
AWIM
(A World In Motion)
Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.
_Bosch Building Technologies intends to transform our business and thrive under new ownership! We are committed to expand our business and looking for talented individuals to join us on this exciting journey! _
Learn more here:
https://www.bosch-presse.de/pressportal/de/en/realignment-bosch-building-technologies-to-focus-on-systems-integration-business-259403.html