Walmart
Senior, Data Scientist - Ad Measurement - Walmart Connect
Walmart, Los Angeles, California, United States, 90079
Position Summary...
What you'll do...
Walmart Connect is key to Walmart’s growth strategy. Walmart has built a ~$3 billion dollar closed loop, in-house advertising business that is a robust, true omnichannel, media services division with WMC. We partner closely with brands on strategies and solutions that harness Walmart’s unparalleled omnichannel influence. We deliver relevant retail ads and experiences that connect our customers with the brands and products they love. And we use Walmart’s proprietary online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on our site and in our stores.About the role:We are looking for a Senior Data Scientist, to drive advertiser media strategy and performance through advanced statistical modeling and machine learning techniques. In this fast-growing team, the Senior Data Scientist will build predictive models, derive media insights, define statistically sound solutions including but not limited to marketing mix models, multi touch attribution, uplift targeting, automated optimization strategies, and advertiser-facing recommendations. They will also be responsible for consulting cross functional teams and advertisers by breaking down complex measurement solutions into actionable media insights. The Senior Data Scientist will manage various measurement projects while mentoring junior data scientists on the team. This role combines science leadership, client-facing communication, organizational ability, technical strength, product focus and business understanding.Location: San Bruno, CA; Los Angeles, CA; Hoboken, NJHybrid in office environmentResponsibilitiesBuild and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes.Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to stakeholders.Perform hands-on modeling and complex analyses using SQL & Python.Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems.Partner with cross-functional teams to streamline data science solutions.Manage various projects across different measurement solutionsProvide strategic & technical inputs in the development of multiple measurement productsMentor junior data scientists on the team on various technical skills.Minimum QualificationsBachelor's degree in statistics, data science, operations research, economics, mathematics, or related field.5+ years of experience in media mix modeling, predictive modeling, advanced measurement, applicable marketing analytics.Proficient coding skills (Python/SQL), experience and knowledge with database structures and Microsoft Excel.Sound knowledge of complex machine learning algorithms such as regressions, classification, clustering, optimization algorithms, neural nets, decision treesStrong project management skills.Able to communicate technical material to a range of audiences that provides insight into marketing performance.Passion for working in a fast-paced agile environment.A collaborative mindset, innovative with a sense of curiosity.Preferred QualificationsPhD degree in Statistics, Mathematics, Economics, Operations Research, or related field.Experienced in building multiple market mix and multi-touch attribution models.Experience with Tableau or similar data visualization tools.Experience with advertising, measurement, and/or digital marketing analytics.Experience with advertising technology platforms eCommerce, Ad servers, DSPs, DMPs, etc.Strategic thinker and great problem solver with an ability to find pragmatic solutions to complex day to day challenges faced by data scientistsAt Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J . The annual salary range for this position is $108,000.00-$216,000.00 Additional compensation includes annual or quarterly performance incentives. Additional compensation for certain positions may also include: - Regional Pay Zone (RPZ) (based on location) - Stock equity incentives
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1- Bachelor’s degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology, or related field and 3 years' experience in an analytics related field. Option 2- Master’s degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology, or related field and 1 years' experience in an analytics related field. Option 3 - 5 years' experience in an analytics or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Data science, machine learning, optimization models, Master’s degree in Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics, Successful completion of one or more assessments in Python, Spark, Scala, or R, Using open source frameworks (for example, scikit learn, tensorflow, torch)
Primary Location...
221 RIVER ST, HOBOKEN, NJ 07030, United States of America
What you'll do...
Walmart Connect is key to Walmart’s growth strategy. Walmart has built a ~$3 billion dollar closed loop, in-house advertising business that is a robust, true omnichannel, media services division with WMC. We partner closely with brands on strategies and solutions that harness Walmart’s unparalleled omnichannel influence. We deliver relevant retail ads and experiences that connect our customers with the brands and products they love. And we use Walmart’s proprietary online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on our site and in our stores.About the role:We are looking for a Senior Data Scientist, to drive advertiser media strategy and performance through advanced statistical modeling and machine learning techniques. In this fast-growing team, the Senior Data Scientist will build predictive models, derive media insights, define statistically sound solutions including but not limited to marketing mix models, multi touch attribution, uplift targeting, automated optimization strategies, and advertiser-facing recommendations. They will also be responsible for consulting cross functional teams and advertisers by breaking down complex measurement solutions into actionable media insights. The Senior Data Scientist will manage various measurement projects while mentoring junior data scientists on the team. This role combines science leadership, client-facing communication, organizational ability, technical strength, product focus and business understanding.Location: San Bruno, CA; Los Angeles, CA; Hoboken, NJHybrid in office environmentResponsibilitiesBuild and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes.Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to stakeholders.Perform hands-on modeling and complex analyses using SQL & Python.Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems.Partner with cross-functional teams to streamline data science solutions.Manage various projects across different measurement solutionsProvide strategic & technical inputs in the development of multiple measurement productsMentor junior data scientists on the team on various technical skills.Minimum QualificationsBachelor's degree in statistics, data science, operations research, economics, mathematics, or related field.5+ years of experience in media mix modeling, predictive modeling, advanced measurement, applicable marketing analytics.Proficient coding skills (Python/SQL), experience and knowledge with database structures and Microsoft Excel.Sound knowledge of complex machine learning algorithms such as regressions, classification, clustering, optimization algorithms, neural nets, decision treesStrong project management skills.Able to communicate technical material to a range of audiences that provides insight into marketing performance.Passion for working in a fast-paced agile environment.A collaborative mindset, innovative with a sense of curiosity.Preferred QualificationsPhD degree in Statistics, Mathematics, Economics, Operations Research, or related field.Experienced in building multiple market mix and multi-touch attribution models.Experience with Tableau or similar data visualization tools.Experience with advertising, measurement, and/or digital marketing analytics.Experience with advertising technology platforms eCommerce, Ad servers, DSPs, DMPs, etc.Strategic thinker and great problem solver with an ability to find pragmatic solutions to complex day to day challenges faced by data scientistsAt Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J . The annual salary range for this position is $108,000.00-$216,000.00 Additional compensation includes annual or quarterly performance incentives. Additional compensation for certain positions may also include: - Regional Pay Zone (RPZ) (based on location) - Stock equity incentives
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1- Bachelor’s degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology, or related field and 3 years' experience in an analytics related field. Option 2- Master’s degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology, or related field and 1 years' experience in an analytics related field. Option 3 - 5 years' experience in an analytics or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Data science, machine learning, optimization models, Master’s degree in Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics, Successful completion of one or more assessments in Python, Spark, Scala, or R, Using open source frameworks (for example, scikit learn, tensorflow, torch)
Primary Location...
221 RIVER ST, HOBOKEN, NJ 07030, United States of America