GOOD AMERICAN
Graphic Designer - Performance Marketing
GOOD AMERICAN, Los Angeles, California, United States, 90079
Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size - 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, shoes and activewear.
As a Graphic Designer, you will be responsible for creating engaging and "thumb-stopping" assets for Good American's paid ads. This role is crucial to our performance marketing efforts, driving customer acquisition and brand engagement. The ideal candidate is creative, conceptual, strategic, detail-oriented, and excited to make an impact in a fast-paced environment.
Key Responsibilities:
Ad Creation:
• Design and produce high-quality ad creatives for platforms including Facebook/Instagram, TikTok, Google Ads, and YouTube.
• Develop visual concepts, graphics, and layouts for digital ads and social posts.
• Produce graphic sketches, designs, and copy layouts for a variety of applications.
• Edit and animate video content for social channels.
• Create a high volume of static and video ad creatives efficiently.Trend Monitoring and Application:
• Stay ahead of social media, lifestyle, and pop culture trends to create relevant and engaging content.
• Conduct continuous research to stay informed on trends within the Creative and Fashion landscape.
• Embrace a test & learn mentality.Cross-Functional Collaboration:
• Collaborate with Marketing, Creative, E-Commerce, and other cross-functional teams to understand project requirements and objectives.
• Work with brand marketing teams to ensure alignment with organizational standards and brand expectations.Project Management:
• Own projects from kickoff through completion, presenting work to stakeholders and incorporating feedback into final assets.
• Manage the design and uploading process for all project materials, ensuring best practices for content management are followed.
• Handle multiple tasks with varying levels of complexity and urgency, adhering to deadlines and budgets.Creative Development:
• Consistently brainstorm and develop new ad ideas.
• Translate strategic direction into best-in-class design within an established brand identity.
• Present design concepts and ideas to internal teams, incorporating feedback to refine designs.
• Participate in brainstorming sessions, creative reviews, and ideation workshops to generate impactful and effective ad creatives.
• Develop creative based on data-driven insights and platform best practices.
• Stay updated with industry best practices and emerging trends in performance marketing to innovate and elevate creative strategies.Design Execution:
• Ensure all designs meet brand standards and align with project briefs and guidelines.
• Utilize Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, etc.) and other design tools to execute projects.
• Perform image retouching, video editing, and other design enhancements as needed.Brand Consistency:
• Maintain brand guidelines and ensure assets hold brand consistency.
• Utilize performance data to iterate creative designs for marketing and social campaigns.
• Ensure that all designs align with project briefs and brand guidelines.Other Responsibilities:
• Support cross-functional teams with design needs and provide creative input and solutions as required.
• Complete other duties relating to graphics or marketing as assigned.
>
Preferred Qualifications:
Minimum 3 years of experience in graphic design, preferably with brands on TikTok, Instagram, and YouTube.Strong understanding of platform creative best practices and requirements.Proficient in Figma and Adobe Creative Suite; Photoshop, Illustrator, InDesign, After Effects, and Bridge.Strong understanding of social media trends and ability to apply this knowledge effectively.Highly organized, task-oriented, and a team player.Ability to manage multiple projects simultaneously and meet tight deadlines.Self-starter who thrives in a fast-paced, rapidly growing company.Experience with copywriting is a plus.Strong interest in social media and advertising.Experience in Fashion or Beauty advertising is a plus.Additional Skills:
Strong conceptual thinking and ability to translate strategic direction into impactful designs.Excellent communication skills, both written and verbal.Ability to work independently as well as collaboratively.Knowledge of content management systems and best practices for uploading and managing digital assets.
Please note that this role requires to be onsite four days a week.
Good American participate in company-wide initiatives to advance social and environmental performance, such as sustainability training, DEI training, volunteering, or participation in internal committees.
WE ARE B CORP CERTIFIED!!!
As our business has grown so has our responsibility to our community, our planet and our business. Being B Corp certified means we will continue to put people and planet up there with profit.
As a Graphic Designer, you will be responsible for creating engaging and "thumb-stopping" assets for Good American's paid ads. This role is crucial to our performance marketing efforts, driving customer acquisition and brand engagement. The ideal candidate is creative, conceptual, strategic, detail-oriented, and excited to make an impact in a fast-paced environment.
Key Responsibilities:
Ad Creation:
• Design and produce high-quality ad creatives for platforms including Facebook/Instagram, TikTok, Google Ads, and YouTube.
• Develop visual concepts, graphics, and layouts for digital ads and social posts.
• Produce graphic sketches, designs, and copy layouts for a variety of applications.
• Edit and animate video content for social channels.
• Create a high volume of static and video ad creatives efficiently.Trend Monitoring and Application:
• Stay ahead of social media, lifestyle, and pop culture trends to create relevant and engaging content.
• Conduct continuous research to stay informed on trends within the Creative and Fashion landscape.
• Embrace a test & learn mentality.Cross-Functional Collaboration:
• Collaborate with Marketing, Creative, E-Commerce, and other cross-functional teams to understand project requirements and objectives.
• Work with brand marketing teams to ensure alignment with organizational standards and brand expectations.Project Management:
• Own projects from kickoff through completion, presenting work to stakeholders and incorporating feedback into final assets.
• Manage the design and uploading process for all project materials, ensuring best practices for content management are followed.
• Handle multiple tasks with varying levels of complexity and urgency, adhering to deadlines and budgets.Creative Development:
• Consistently brainstorm and develop new ad ideas.
• Translate strategic direction into best-in-class design within an established brand identity.
• Present design concepts and ideas to internal teams, incorporating feedback to refine designs.
• Participate in brainstorming sessions, creative reviews, and ideation workshops to generate impactful and effective ad creatives.
• Develop creative based on data-driven insights and platform best practices.
• Stay updated with industry best practices and emerging trends in performance marketing to innovate and elevate creative strategies.Design Execution:
• Ensure all designs meet brand standards and align with project briefs and guidelines.
• Utilize Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, etc.) and other design tools to execute projects.
• Perform image retouching, video editing, and other design enhancements as needed.Brand Consistency:
• Maintain brand guidelines and ensure assets hold brand consistency.
• Utilize performance data to iterate creative designs for marketing and social campaigns.
• Ensure that all designs align with project briefs and brand guidelines.Other Responsibilities:
• Support cross-functional teams with design needs and provide creative input and solutions as required.
• Complete other duties relating to graphics or marketing as assigned.
>
Preferred Qualifications:
Minimum 3 years of experience in graphic design, preferably with brands on TikTok, Instagram, and YouTube.Strong understanding of platform creative best practices and requirements.Proficient in Figma and Adobe Creative Suite; Photoshop, Illustrator, InDesign, After Effects, and Bridge.Strong understanding of social media trends and ability to apply this knowledge effectively.Highly organized, task-oriented, and a team player.Ability to manage multiple projects simultaneously and meet tight deadlines.Self-starter who thrives in a fast-paced, rapidly growing company.Experience with copywriting is a plus.Strong interest in social media and advertising.Experience in Fashion or Beauty advertising is a plus.Additional Skills:
Strong conceptual thinking and ability to translate strategic direction into impactful designs.Excellent communication skills, both written and verbal.Ability to work independently as well as collaboratively.Knowledge of content management systems and best practices for uploading and managing digital assets.
Please note that this role requires to be onsite four days a week.
Good American participate in company-wide initiatives to advance social and environmental performance, such as sustainability training, DEI training, volunteering, or participation in internal committees.
WE ARE B CORP CERTIFIED!!!
As our business has grown so has our responsibility to our community, our planet and our business. Being B Corp certified means we will continue to put people and planet up there with profit.