Tik Tok
Creative Product Marketing - Lead North America, Global Accounts
Tik Tok, San Jose, California, United States, 95199
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us.
About the Role and Team:Creativity is the soul of advertising. The TikTok Ads Creative & Ecosystem team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to the end users.We are user-oriented and dedicated to technical excellence. We aim to drive and lead the technology renovation in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem.
Responsibilities:Product Marketing, Strategy & Enablement- Deliver go-to-market strategy for all creative solutions, both 1st party and 3rd party, in North America with key global advertisers.- Be well versed on the creative ecosystem and its developments - have key relationships partner side that enable us to innovate with GA clients.- Deliver strategic recommendations to clients that can cascade globally and be adopted more broadly in regions. Be a trusted advisor to brands, be solution orientated.- Understand intrinsically how to use creators as part of a creative marketing playbook and their role in the creative ecosystem and our product suite.- Work as an innovator - unearth global client creative challenges and recommend product solutions that we should build to further unlock revenue at a global level.- Meet key attributed revenue targets and product penetration goals across GA&A accounts for 3rd Party and First Party products at TikTok.Cross-functional Collaboration- Be the lead point of contact for NA based GA&A clients and GBS team.- Build a strong cross functional relationship with the GA&A (Global Accounts and Agency Team) and understand gaps and opportunities to accelerate creative excellence and revenue.- Partner with Regional North America Creative Operations team in delivery and execution of Strategic Funds/Joint Business Plans for GA&A advertisers.- Coordinate with other internal teams, including GBM, Strategy & Operations, PSO, and Trading, to bring industry-specific creative playbooks to global advertisers.
Qualifications
Minimum Qualifications:- Minimum 5 years of experience in BD, Creative Partnerships, Product Marketing, Creator Marketing or similar- Strong analytical skills with the ability to derive insights from data and use them to inform decision-making- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders- Strong project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment
Preferred Qualifications:- Experience leading others formally or on a project basis is desired
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us.
About the Role and Team:Creativity is the soul of advertising. The TikTok Ads Creative & Ecosystem team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to the end users.We are user-oriented and dedicated to technical excellence. We aim to drive and lead the technology renovation in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem.
Responsibilities:Product Marketing, Strategy & Enablement- Deliver go-to-market strategy for all creative solutions, both 1st party and 3rd party, in North America with key global advertisers.- Be well versed on the creative ecosystem and its developments - have key relationships partner side that enable us to innovate with GA clients.- Deliver strategic recommendations to clients that can cascade globally and be adopted more broadly in regions. Be a trusted advisor to brands, be solution orientated.- Understand intrinsically how to use creators as part of a creative marketing playbook and their role in the creative ecosystem and our product suite.- Work as an innovator - unearth global client creative challenges and recommend product solutions that we should build to further unlock revenue at a global level.- Meet key attributed revenue targets and product penetration goals across GA&A accounts for 3rd Party and First Party products at TikTok.Cross-functional Collaboration- Be the lead point of contact for NA based GA&A clients and GBS team.- Build a strong cross functional relationship with the GA&A (Global Accounts and Agency Team) and understand gaps and opportunities to accelerate creative excellence and revenue.- Partner with Regional North America Creative Operations team in delivery and execution of Strategic Funds/Joint Business Plans for GA&A advertisers.- Coordinate with other internal teams, including GBM, Strategy & Operations, PSO, and Trading, to bring industry-specific creative playbooks to global advertisers.
Qualifications
Minimum Qualifications:- Minimum 5 years of experience in BD, Creative Partnerships, Product Marketing, Creator Marketing or similar- Strong analytical skills with the ability to derive insights from data and use them to inform decision-making- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders- Strong project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment
Preferred Qualifications:- Experience leading others formally or on a project basis is desired
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2