the Ladders
Director, Media Strategy
the Ladders, New York, NY
With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.
What You'll Do:
DeepIntent is seeking a dynamic and innovative Director of Media Strategy to lead and shape our media offerings. This role is essential for developing and executing strategic media plans that align with our clients' needs and our company's goals. The ideal candidate will have a deep understanding of digital media, how it is sold and packaged, and possess a creative mindset to deliver unique and differentiating media solutions.
Who You Are:
DeepIntent is proud to offer a competitive compensation package inclusive of a base salary range of $160,000 - $170,000. The base salary range takes into consideration each candidates skills, experience and qualifications. In addition, we offer an annualized bonus/commissions plan and competitive benefits as well as many other company offerings.
DeepIntent is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
DeepIntent is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know in advance.
DeepIntent's commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
What You'll Do:
DeepIntent is seeking a dynamic and innovative Director of Media Strategy to lead and shape our media offerings. This role is essential for developing and executing strategic media plans that align with our clients' needs and our company's goals. The ideal candidate will have a deep understanding of digital media, how it is sold and packaged, and possess a creative mindset to deliver unique and differentiating media solutions.
- Develop and Implement Media Strategies:
- Craft and execute comprehensive media strategies that drive revenue and meet client objectives.
- Identify and create innovative media packages that stand out in the market.
- Develop synergies between client media strategies and DeepIntent's products and solutions
- Collaboration and Communication:
- Collaborate with sales planning, client service, and product marketing teams to make media offering recommendations.
- Work closely with partnerships to advise on capabilities needed for effective media curation.
- Sales Support:
- Provide strategic insights and recommendations for RFI (Request for Information) and RFP (Request for Proposal) responses.
- Support revenue teams with day-to-day inquiries about media capabilities and offerings.
- Media Packaging:
- Develop new media packages and ensure they are effectively marketed and available to clients.
- Continuously innovate to improve and differentiate our media products.
- Create planning and buying strategies for Channel activations (ie CTV, Audio) within DeepIntent platform
- Client Engagement:
- Act as a point of contact for clients to ensure their media needs are met and exceeded.
- Present media strategies and packages to clients, demonstrating their value and alignment with client goals.
- Market Analysis:
- Stay updated on industry trends, competitor offerings, and emerging media technologies.
- Analyze market data to inform strategic decisions and media package development.
Who You Are:
- Bachelor's degree in Marketing, Business or Communications from an accredited university
- 7+ years of experience in digital media strategy or media planning
- Deep understanding of digital media, including programmatic, social, and emerging media platforms.
- Proven track record of creating and selling innovative media packages.
- Strong strategic thinking and creative problem-solving skills.
- Excellent communication and presentation skills.
- Ability to collaborate effectively with cross-functional teams and influence decision-making.
- Proficiency in media analytics and tools used for planning and executing media campaigns.
- Highly organized and detail-oriented.
- Proactive and able to work independently in a fast-paced environment.
- Passion for staying ahead of industry trends and continuously innovating.
DeepIntent is proud to offer a competitive compensation package inclusive of a base salary range of $160,000 - $170,000. The base salary range takes into consideration each candidates skills, experience and qualifications. In addition, we offer an annualized bonus/commissions plan and competitive benefits as well as many other company offerings.
DeepIntent is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
DeepIntent is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know in advance.
DeepIntent's commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.