GoodRx Holdings Inc.
CRM Marketing & Automation Manager
GoodRx Holdings Inc., San Francisco, California, United States, 94199
CRM Marketing & Automation Manager page is loaded CRM Marketing & Automation Manager Apply locations Santa Monica, CA New York City, NY San Francisco, CA time type Full time posted on Posted 7 Days Ago job requisition id JR100284GoodRx is America’s healthcare marketplace. Each month, millions of people visit goodrx.com
to find reliable health information and discounts for their healthcare — and we’ve helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.GoodRx is America’s healthcare marketplace. Each month, millions of people visit
goodrx.com
to find reliable health information and discounts for their healthcare — and we’ve helped people save over $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.About the RoleGoodRx is seeking a CRM & Marketing Automation Manager to execute email, push, in-app and SMS communications to support CRM initiatives. You will collaborate and work with various teams to design & implement multi-channel campaigns within the CRM ecosystem. You will stitch together complex business requirements and translate them into technical solutions within the Salesforce Marketing Cloud platform. You will document & follow best practices in developing and executing campaigns. You will assist with troubleshooting issues within the platform by collaborating with cross-functional team members.ResponsibilitiesBuild multi-channel (email, push, in-app, SMS) campaigns and journeys in Salesforce Marketing Cloud
Work closely with all members of the CRM team and cross-functional partners to bring lifecycle campaigns to life by being hands on with all facets of campaign production including, but not limited to dynamic coding, segmentation, A/B testing, QA
Follow a CRM production schedule to ensure that launch deadlines are being met
Perform quality assurance on every campaign to ensure that campaigns are executed error free and that the user experience is optimal
Lead campaign intake, gather requirements, and tackle challenges collaboratively with stakeholders for seamless solutions
Ensure that data required for CRM campaigns are available within our platforms
Troubleshoot & perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns
Run campaign experiments designed to impact key metrics
Assist in user training and actively promote team’s user adoption of Salesforce Marketing Cloud
Develop technical expertise in all of our campaign and CRM related tools through daily usage and ongoing training
Stay up to date with the rapidly changing Salesforce ecosystem
Skills & QualificationsBachelor’s Degree in engineering, math, computer science, information technology or related discipline preferred
Minimum of 5 years hands on Salesforce Marketing Cloud Experience
Proven experiencing launching complex high-touch, high-visibility omni-channel campaigns on a frequent basis in Salesforce Marketing Cloud
Deep understanding in digital marketing best practices, HTML, ampscript, and creative design for impactful digital communication strategies
Expertise in building, dynamic coding, segmentation, testing, analysis, and optimization.
Expertise in using journey builder and related components for outbound communication deployment
Experience with mobile marketing channels (push, in-app, SMS)
Experience building campaigns to conduct reliable A/B tests
Hands on experience with Segment, Redshift, Salesforce Sales Cloud preferred
Experience with Salesforce CDP is a plus
Effective time and resource management skills with the ability to plan ahead, meet deadlines, prioritize, and manage multiple priorities with flexibility.
Well organized with high attention to detail.
Excellent communication and organization skills.
All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns. At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.San Francisco and Seattle Offices:$96,000.00 - $154,000.00 New York Office:$88,000.00 - $141,000.00 Santa Monica Office:$80,000.00 - $128,000.00 Other Office Locations:$72,000.00 - $115,000.00
GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at accommodations@goodrx.com .GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com .Similar Jobs (1) Lifecycle Marketing Manager, CRM locations 2 Locations time type Full time posted on Posted 30+ Days Ago
We help Americans get the healthcare they need at a price they can afford.We believe everyone deserves affordable and convenient healthcare. We build better ways for people to find the best care at the best price. Our technology gives all Americans — regardless of income or insurance status — the knowledge, choice, and care they need to stay healthy. We’re here to help.Come and help us create the future of healthcare.Introduce Yourself
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to find reliable health information and discounts for their healthcare — and we’ve helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.GoodRx is America’s healthcare marketplace. Each month, millions of people visit
goodrx.com
to find reliable health information and discounts for their healthcare — and we’ve helped people save over $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.About the RoleGoodRx is seeking a CRM & Marketing Automation Manager to execute email, push, in-app and SMS communications to support CRM initiatives. You will collaborate and work with various teams to design & implement multi-channel campaigns within the CRM ecosystem. You will stitch together complex business requirements and translate them into technical solutions within the Salesforce Marketing Cloud platform. You will document & follow best practices in developing and executing campaigns. You will assist with troubleshooting issues within the platform by collaborating with cross-functional team members.ResponsibilitiesBuild multi-channel (email, push, in-app, SMS) campaigns and journeys in Salesforce Marketing Cloud
Work closely with all members of the CRM team and cross-functional partners to bring lifecycle campaigns to life by being hands on with all facets of campaign production including, but not limited to dynamic coding, segmentation, A/B testing, QA
Follow a CRM production schedule to ensure that launch deadlines are being met
Perform quality assurance on every campaign to ensure that campaigns are executed error free and that the user experience is optimal
Lead campaign intake, gather requirements, and tackle challenges collaboratively with stakeholders for seamless solutions
Ensure that data required for CRM campaigns are available within our platforms
Troubleshoot & perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns
Run campaign experiments designed to impact key metrics
Assist in user training and actively promote team’s user adoption of Salesforce Marketing Cloud
Develop technical expertise in all of our campaign and CRM related tools through daily usage and ongoing training
Stay up to date with the rapidly changing Salesforce ecosystem
Skills & QualificationsBachelor’s Degree in engineering, math, computer science, information technology or related discipline preferred
Minimum of 5 years hands on Salesforce Marketing Cloud Experience
Proven experiencing launching complex high-touch, high-visibility omni-channel campaigns on a frequent basis in Salesforce Marketing Cloud
Deep understanding in digital marketing best practices, HTML, ampscript, and creative design for impactful digital communication strategies
Expertise in building, dynamic coding, segmentation, testing, analysis, and optimization.
Expertise in using journey builder and related components for outbound communication deployment
Experience with mobile marketing channels (push, in-app, SMS)
Experience building campaigns to conduct reliable A/B tests
Hands on experience with Segment, Redshift, Salesforce Sales Cloud preferred
Experience with Salesforce CDP is a plus
Effective time and resource management skills with the ability to plan ahead, meet deadlines, prioritize, and manage multiple priorities with flexibility.
Well organized with high attention to detail.
Excellent communication and organization skills.
All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns. At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.San Francisco and Seattle Offices:$96,000.00 - $154,000.00 New York Office:$88,000.00 - $141,000.00 Santa Monica Office:$80,000.00 - $128,000.00 Other Office Locations:$72,000.00 - $115,000.00
GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at accommodations@goodrx.com .GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com .Similar Jobs (1) Lifecycle Marketing Manager, CRM locations 2 Locations time type Full time posted on Posted 30+ Days Ago
We help Americans get the healthcare they need at a price they can afford.We believe everyone deserves affordable and convenient healthcare. We build better ways for people to find the best care at the best price. Our technology gives all Americans — regardless of income or insurance status — the knowledge, choice, and care they need to stay healthy. We’re here to help.Come and help us create the future of healthcare.Introduce Yourself
Not finding the right fit?
There are two ways to let us know you're interested in future opportunities:
Considering making an application for this job Check all the details in this job description, and then click on Apply.1. Click
Get Started
below.2. Click
Sign In
at the top of the page to create an account and set up email alerts as new job postings become available that meet your interest.
#J-18808-Ljbffr