Chobani
Director Product Marketing - Modern Food
Chobani, Long Island City, New York, United States, 11101
Director Product Marketing - Modern Food As Director of Product Marketing - Modern Food, you'll be a passionate leader at the forefront of Chobani's future. You will support the VP Product Marketing as the voice of the consumer to develop and execute the marketing strategy, platforms and campaigns across the portfolio. You'll own the Chobani brand strategy, crafting a powerful narrative that resonates with consumers and fuels continued growth. This is a unique opportunity to lead a talented team and shape the direction of a beloved brand.
Make your application after reading the following skill and qualification requirements for this position.Who You Are:A seasoned marketing leader with 10+ years of experience in brand development and management for a leading CPG or similar companyA strategic thinker with a proven track record of developing and executing successful brand campaignsA deep understanding of consumer insights and a passion for building authentic brand experiencesA creative powerhouse with the ability to translate brand strategy into compelling storytelling across all channelsAn inspirational leader who can build a high-performing, cross-functional teamExperience with brand measurement and a data-driven approach to decision making is a plusA collaborator who will work across sales, innovation, finance, and creative to deliver best in class plansPassionate about brands, culture and peopleResponsibilities
Lead the development and execution of a comprehensive brand strategy for Chobani modern food portfolio including creamer and oatmilk, encompassing all product lines and brand extensions that drive brand equity and HHPDevelop Masterbrand and product platform creative strategies and narratives to guide campaign work by understanding and optimizing communication and channel tactics based on KPIs, competitor dynamics, platform strategy, and consumer insightsPartner with Insights to identify and translate data and cultural trends, behaviors, and insights into to inform brand strategyCollaborate with marketing team, media, insights, new product development, shopper, sales, and other internal teams to ensure brand consistency across all touchpointsStay ahead of industry trends and identify new opportunities for brand growthOversee brand creative development, ensuring all materials align with brand voice and identityLead innovation in the space with NDP and innovation teamResponsible for annual aligned integrated marketing calendar, collaborating with Project Management on work-back schedules with key milestones for internal teams and agencies on each campaignEnsure the go-to-market creative and plan delivers against consistent and defined communications strategy and is aligned with goals and objectivesIdentify, test and scale new marketing ideas and partnerships that resonate with our consumers and our community. Not afraid to think outside the box to achieve business and brand goalsManage brand budget and track key performance indicators (KPIs)Lead team of direct reports, foster a culture of brand advocacy within the companyRequirements
10+ years of experience in product management, brand marketing, or a related field with a detailed understand of how brand marketing and creative strategy support greater business goalProven track record of successfully driving brand equity, business goals and launching new productsStrong understanding of CPG or similar industryExperience in leveraging data driven research/analysis and competitor analysis to drive strategic direction and optimize marketing programsExcellent communication, collaboration, and leadership skillsHas their finger on the pulse of consumer trends, culture, media, technology and advertising. Not afraid to take calculated risks, learn, and innovateProven ability to work in fast paced environment and roll up sleevesPassion for Chobani's mission and valuesAbout Us Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
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Make your application after reading the following skill and qualification requirements for this position.Who You Are:A seasoned marketing leader with 10+ years of experience in brand development and management for a leading CPG or similar companyA strategic thinker with a proven track record of developing and executing successful brand campaignsA deep understanding of consumer insights and a passion for building authentic brand experiencesA creative powerhouse with the ability to translate brand strategy into compelling storytelling across all channelsAn inspirational leader who can build a high-performing, cross-functional teamExperience with brand measurement and a data-driven approach to decision making is a plusA collaborator who will work across sales, innovation, finance, and creative to deliver best in class plansPassionate about brands, culture and peopleResponsibilities
Lead the development and execution of a comprehensive brand strategy for Chobani modern food portfolio including creamer and oatmilk, encompassing all product lines and brand extensions that drive brand equity and HHPDevelop Masterbrand and product platform creative strategies and narratives to guide campaign work by understanding and optimizing communication and channel tactics based on KPIs, competitor dynamics, platform strategy, and consumer insightsPartner with Insights to identify and translate data and cultural trends, behaviors, and insights into to inform brand strategyCollaborate with marketing team, media, insights, new product development, shopper, sales, and other internal teams to ensure brand consistency across all touchpointsStay ahead of industry trends and identify new opportunities for brand growthOversee brand creative development, ensuring all materials align with brand voice and identityLead innovation in the space with NDP and innovation teamResponsible for annual aligned integrated marketing calendar, collaborating with Project Management on work-back schedules with key milestones for internal teams and agencies on each campaignEnsure the go-to-market creative and plan delivers against consistent and defined communications strategy and is aligned with goals and objectivesIdentify, test and scale new marketing ideas and partnerships that resonate with our consumers and our community. Not afraid to think outside the box to achieve business and brand goalsManage brand budget and track key performance indicators (KPIs)Lead team of direct reports, foster a culture of brand advocacy within the companyRequirements
10+ years of experience in product management, brand marketing, or a related field with a detailed understand of how brand marketing and creative strategy support greater business goalProven track record of successfully driving brand equity, business goals and launching new productsStrong understanding of CPG or similar industryExperience in leveraging data driven research/analysis and competitor analysis to drive strategic direction and optimize marketing programsExcellent communication, collaboration, and leadership skillsHas their finger on the pulse of consumer trends, culture, media, technology and advertising. Not afraid to take calculated risks, learn, and innovateProven ability to work in fast paced environment and roll up sleevesPassion for Chobani's mission and valuesAbout Us Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
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