Nexans USA Inc
Directeur Marketing BG EAP
Nexans USA Inc, Chino, California, United States, 91708
Job Description
If the following job requirements and experience match your skills, please ensure you apply promptly.Position title:
Marketing DirectorOrganizationEntity:D&U EAP BGHierarchy: Reports to BG D&U EAP EVPScope : Europe + Asia Pacific18 Countries covered : France, Belgium, Netherland, Swisserland, Greece, Spain, Italy, Germany, China, Australia, New Zealand, Sweden, Finland, Norway25 plantsPurposeThe BG Marketing is in charge of the strategic marketing ( developing strategy for smart growth) related to the Electrification Value Chain and its related Customers and Partners (inc. Distributors, Installers and Utilities) for all Nexans’ offers,
Omnichannel marketingDigital MarketingChannel management
He/she leads strategic projects aiming at Transforming Nexans Offer portfolio at BG level, to improve operating margins in the BG through better pricing and bid coordination and through new offer relevant development.To perform his/her job, the BG Marketing Vice President can rely on a strong cooperation with the Marketing Managers in the BU and with the marketing team at the corporate level and provides support to Squad Teams.Areas of responsibilityMain business expectationsIdentify strategic opportunities for Nexans positioning and offer development based on market and competition analysis and provide insights for marketing strategyMobilize a complete offer portfolio knowledge to propose improvements of Nexans offer portfolioDefine recommendations for strategic pricing inc. guidelines, process & toolsDefine recommendations for operational marketing, to drive differentiation and advanced value proposition, including Digital roadmapConsolidate data and ensure its quality, offer analysis and identify discrepancy causesGenerate prescription through meeting Platinum & Gold Accounts and making visible Nexans offerPromote organizational effectiveness and Talent developmentOther business expectationsMobilize sales knowledge to create a relevant marketing strategy for the BGApply operational excellence to improve Marketing and Sales operationsMobilize leadership skills to improve sales revenue through marketing actionsKey dependencies for maximizing collaboration and subsidiarityCoordinate BUs to improve operating margins in the BGDaily interact with Marketing teams at corporate levelBring support to Sales TeamsHelp Sales & Marketing teams outside of his perimeter when necessaryMobilize a good understanding of basic supply chain and sales forecast to interact efficiently with Engineering teamsDetailed main Business expectations :Identify strategic opportunities for Nexans positioning and offer development based on market and competition analysis and provide insights for marketing strategyElaborate the Marketing Strategy on a BG implementations basis, with a focus on partner and product segments (market study, Nexans positioning, major customer targets and segments, major markets (size, evolutions, …), product and service offers (offer management and product management) – differentiated offers, branding, communication and promotion strategy, customer relationship management)Push identification of opportunities for differentiated offers and service deployment, with a strong focus on digital deploymentEducate internal Nexans teams to customer and marketing orientationsDrive the Strategic Planning process for the BGMobilize a complete offer portfolio knowledge to propose improvements of Nexans offer portfolioPays attention to competition product portfolio under all aspects (Technologies, Costs, Quality etc.) and:Impulse innovation and new product development, especially for the Key SegmentsIdentify major changes and evolutions to be implemented in the offer portfolioBuild and share the 3-year roadmap of key products with a focus on innovation, market positioning, range: portfolio development and services.Define recommendations for strategic pricing inc. guidelines, process & toolsWatch pricing strategies of competitors and analyze competitive pricing on the marketDefine recommendations for the pricing strategy for the BG to decide offers’ prices in order to maximize both attraction of Customer / Partner and high revenues for NexansDisseminate and support the operational implementation of the pricing strategy at local levelProvide recommendations to improve local implementation of strategic pricing methods, processes and toolsRetroactively analyze feedbacks from local of prices definition and implementation to provide recommendations to update the pricing strategy for the BGDefine recommendations for operational marketing, to drive differentiation and advanced value proposition, including Digital roadmapEnsure the design and deployment of a comprehensive marketing plan at BU and product level on a yearly basis (done mostly at BU level but some activities are cross BU)
Product: implementation of yearly roadmapPrice: build the analysis and recommendations together with Marketing and Sales teamsChannel: work with BU to define the most relevant channel strategyPromotion: define communication in line with brand strategy, develop relevant tools, boost brand awareness; develop a strong trade marketing approach with distributors maximizing Nexans reputation and strengthening the value add of the brand
Provide guidelines to engineering teams to push for new products / coordinate R&D budget with head of engineeringDefine and lead cross BU initiatives whenever relevantProfessionalize product management approachShare good practices across BU and drive synergiesDrive and follow the implementation roadmap at partner levelPilot marketing plan execution and set corrective actions, if necessary, in link with BU GM, salespeople and according to C/P relationship reportsDrive customer satisfaction survey and mitigation measuresConsolidate data and ensure its quality, offer analysis and identify discrepancy causesEnsure quality of product data in coordination with product/offer managementEnsure data sheets are properly filledDrive product catalogue in all countries for General Market, including products produced by other Business Groups such as Data Cables and Specialty cables and sold to Distributors, Installers and DSOsBe the BG contact point for the Group data teamsGenerate prescription through meeting leading specialist end-customers and making visible Nexans offerEstablish and maintain market awareness, acceptance and Market Willingness to payWork closely with the Nexans experts involved in standardization bodies, so as to promote Nexans interests in industry standards and regulations evolutionSet up and deploy specific communication plan for the Platinum & Gold AccountsActively represent Nexans at various industry association bodiesPromote organizational effectiveness and Talent developmentStrengthen the marketing organization, leveraging talents and competencies development for today and the futureValidate with BU GM and Group Marketing the decisions to hire / dismiss marketing resourcesParticipate in marketing people performance appraisal and in succession plan discussionsCoach and train marketing teams and develops talents through the competency modelDrive cost optimization of the marketing functionKey interfacesBUs GMsBUs sales teamsBUs marketing teamsDesign Labs & R&D networkBD&U EMEA sales or marketing teamsExpected resultsImprovement of sales financial results (indicators: sales, gross margin, commercial margin, overdues x days of sales)Push the differentiated offersImprovement of customers satisfaction (indicators: customer surveys, number of customer visits, market share per market segment, new customers / period)Improvement of Nexans brands awareness and recognitionProgress of the digital roadmaps with our key accountsUNE CULTURE TOURNEE VERS LA CROISSANCEPROGRAMME DE COOPTATIONDescriptionSAP as service provider
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If the following job requirements and experience match your skills, please ensure you apply promptly.Position title:
Marketing DirectorOrganizationEntity:D&U EAP BGHierarchy: Reports to BG D&U EAP EVPScope : Europe + Asia Pacific18 Countries covered : France, Belgium, Netherland, Swisserland, Greece, Spain, Italy, Germany, China, Australia, New Zealand, Sweden, Finland, Norway25 plantsPurposeThe BG Marketing is in charge of the strategic marketing ( developing strategy for smart growth) related to the Electrification Value Chain and its related Customers and Partners (inc. Distributors, Installers and Utilities) for all Nexans’ offers,
Omnichannel marketingDigital MarketingChannel management
He/she leads strategic projects aiming at Transforming Nexans Offer portfolio at BG level, to improve operating margins in the BG through better pricing and bid coordination and through new offer relevant development.To perform his/her job, the BG Marketing Vice President can rely on a strong cooperation with the Marketing Managers in the BU and with the marketing team at the corporate level and provides support to Squad Teams.Areas of responsibilityMain business expectationsIdentify strategic opportunities for Nexans positioning and offer development based on market and competition analysis and provide insights for marketing strategyMobilize a complete offer portfolio knowledge to propose improvements of Nexans offer portfolioDefine recommendations for strategic pricing inc. guidelines, process & toolsDefine recommendations for operational marketing, to drive differentiation and advanced value proposition, including Digital roadmapConsolidate data and ensure its quality, offer analysis and identify discrepancy causesGenerate prescription through meeting Platinum & Gold Accounts and making visible Nexans offerPromote organizational effectiveness and Talent developmentOther business expectationsMobilize sales knowledge to create a relevant marketing strategy for the BGApply operational excellence to improve Marketing and Sales operationsMobilize leadership skills to improve sales revenue through marketing actionsKey dependencies for maximizing collaboration and subsidiarityCoordinate BUs to improve operating margins in the BGDaily interact with Marketing teams at corporate levelBring support to Sales TeamsHelp Sales & Marketing teams outside of his perimeter when necessaryMobilize a good understanding of basic supply chain and sales forecast to interact efficiently with Engineering teamsDetailed main Business expectations :Identify strategic opportunities for Nexans positioning and offer development based on market and competition analysis and provide insights for marketing strategyElaborate the Marketing Strategy on a BG implementations basis, with a focus on partner and product segments (market study, Nexans positioning, major customer targets and segments, major markets (size, evolutions, …), product and service offers (offer management and product management) – differentiated offers, branding, communication and promotion strategy, customer relationship management)Push identification of opportunities for differentiated offers and service deployment, with a strong focus on digital deploymentEducate internal Nexans teams to customer and marketing orientationsDrive the Strategic Planning process for the BGMobilize a complete offer portfolio knowledge to propose improvements of Nexans offer portfolioPays attention to competition product portfolio under all aspects (Technologies, Costs, Quality etc.) and:Impulse innovation and new product development, especially for the Key SegmentsIdentify major changes and evolutions to be implemented in the offer portfolioBuild and share the 3-year roadmap of key products with a focus on innovation, market positioning, range: portfolio development and services.Define recommendations for strategic pricing inc. guidelines, process & toolsWatch pricing strategies of competitors and analyze competitive pricing on the marketDefine recommendations for the pricing strategy for the BG to decide offers’ prices in order to maximize both attraction of Customer / Partner and high revenues for NexansDisseminate and support the operational implementation of the pricing strategy at local levelProvide recommendations to improve local implementation of strategic pricing methods, processes and toolsRetroactively analyze feedbacks from local of prices definition and implementation to provide recommendations to update the pricing strategy for the BGDefine recommendations for operational marketing, to drive differentiation and advanced value proposition, including Digital roadmapEnsure the design and deployment of a comprehensive marketing plan at BU and product level on a yearly basis (done mostly at BU level but some activities are cross BU)
Product: implementation of yearly roadmapPrice: build the analysis and recommendations together with Marketing and Sales teamsChannel: work with BU to define the most relevant channel strategyPromotion: define communication in line with brand strategy, develop relevant tools, boost brand awareness; develop a strong trade marketing approach with distributors maximizing Nexans reputation and strengthening the value add of the brand
Provide guidelines to engineering teams to push for new products / coordinate R&D budget with head of engineeringDefine and lead cross BU initiatives whenever relevantProfessionalize product management approachShare good practices across BU and drive synergiesDrive and follow the implementation roadmap at partner levelPilot marketing plan execution and set corrective actions, if necessary, in link with BU GM, salespeople and according to C/P relationship reportsDrive customer satisfaction survey and mitigation measuresConsolidate data and ensure its quality, offer analysis and identify discrepancy causesEnsure quality of product data in coordination with product/offer managementEnsure data sheets are properly filledDrive product catalogue in all countries for General Market, including products produced by other Business Groups such as Data Cables and Specialty cables and sold to Distributors, Installers and DSOsBe the BG contact point for the Group data teamsGenerate prescription through meeting leading specialist end-customers and making visible Nexans offerEstablish and maintain market awareness, acceptance and Market Willingness to payWork closely with the Nexans experts involved in standardization bodies, so as to promote Nexans interests in industry standards and regulations evolutionSet up and deploy specific communication plan for the Platinum & Gold AccountsActively represent Nexans at various industry association bodiesPromote organizational effectiveness and Talent developmentStrengthen the marketing organization, leveraging talents and competencies development for today and the futureValidate with BU GM and Group Marketing the decisions to hire / dismiss marketing resourcesParticipate in marketing people performance appraisal and in succession plan discussionsCoach and train marketing teams and develops talents through the competency modelDrive cost optimization of the marketing functionKey interfacesBUs GMsBUs sales teamsBUs marketing teamsDesign Labs & R&D networkBD&U EMEA sales or marketing teamsExpected resultsImprovement of sales financial results (indicators: sales, gross margin, commercial margin, overdues x days of sales)Push the differentiated offersImprovement of customers satisfaction (indicators: customer surveys, number of customer visits, market share per market segment, new customers / period)Improvement of Nexans brands awareness and recognitionProgress of the digital roadmaps with our key accountsUNE CULTURE TOURNEE VERS LA CROISSANCEPROGRAMME DE COOPTATIONDescriptionSAP as service provider
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