Global Atlantic Financial Group
VP, Social Media
Global Atlantic Financial Group, New York, New York, us, 10261
About this role
Please make sure you read the following details carefully before making any applications.Global Atlantic is looking for a Vice President of Social Media and External Affairs to join the firm’s Corporate Communications team. The candidate will be responsible for establishing a social media strategy in support of Global Atlantic’s brand and reputation. The individual will also drive a proactive and integrated social media strategy to tell our story and elevate our brand in line with the firm’s strategic business priorities.
A successful candidate will have an entrepreneurial spirit and thrive in a fast-paced environment. They will be able to effectively lead multiple projects and collaborate with teams across the organization.
Key Responsibilities
Develop and manage Global Atlantic’s corporate social media strategy to deliver a balance of brand, product, and thought leadership messages in support of overall marketing strategy and organizational goals in creative and engaging ways
Partner across Corporate Communications to develop and implement digitally integrated communications strategies
Integrate social media as a channel into all major company-wide initiatives, working closely with cross-functional teams
Conceptualize social content ideas that build an engaged community and deliver on business outcomes
Execute the firm’s social media strategy, including content creation, content curation, campaign building, community management, community engagement, and reporting.
Own the social content strategy, including creation and management: Publishing of relevant, original, high-quality content
Create a regular publishing schedule and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
Maintain responsibility for social monitoring around key reputational issues, crisis management, and rapid response in a timely manner
Act as a key decision maker for rapid response with an understanding of what type of content or users warrant a reply
Stay abreast of current technology, social media, advertising, and content marketing trends to identify potential opportunities for Global Atlantic
Partner with relevant technology and security teams internally to ensure social media channels are always secure and compliant
Work closely with Compliance team to obtain content approvals and ensure social media practices adhere to regulatory requirements
Develop and implement social media campaigns that highlight Global Atlantic's retirement solutions, fostering engagement and trust with potential and existing clients
Candidate Qualifications
Bachelor’s degree required
5+ years of experience developing and leading social media strategies at medium-to-large-sized firms
Proven track record managing organic social media across current and emerging platforms; experience with paid social is a plus
Flawless written and verbal communication skills; must be able to present complex concepts in a concise and understandable way
Experience using social media management tools (e.g., Sprinklr, Khoros, etc)
Exceptional attention to detail
Strategic and creative thinking aptitude; desire to succeed in a demanding, innovative, entrepreneurial environment
Good judgment and impeccable ethics
This role is not eligible for visa sponsorship now or in the future.
Various jurisdictions have passed pay transparency laws that require companies provide salary ranges for any positions for which they are accepting applications. Global Atlantic has offices in Atlanta, Batesville, Bermuda, Boston, Des Moines, Hartford, Indianapolis, and New York City. The base salary range posted below is inclusive of the lowest cost of living geography to the highest in which we have a Global Atlantic office.
Global Atlantic’s base salary range is determined through an analysis of similar positions in the external labor market. Base pay is just one component of Global Atlantic’s total compensation package for employees and at times we hire outside the boundaries of the salary range. Other rewards may include annual cash bonuses, long-term incentives (equity), generous benefits (including immediate vesting on employee contributions to a 401(k), as well as a company match on your contributions), and sales incentives. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Compensation for our more senior positions have a larger component of short-term cash bonus and long-term incentives.
The base salary range for this role is
$150,000 — $288,000 USD
#LI-Hybrid
#J-18808-Ljbffr
Please make sure you read the following details carefully before making any applications.Global Atlantic is looking for a Vice President of Social Media and External Affairs to join the firm’s Corporate Communications team. The candidate will be responsible for establishing a social media strategy in support of Global Atlantic’s brand and reputation. The individual will also drive a proactive and integrated social media strategy to tell our story and elevate our brand in line with the firm’s strategic business priorities.
A successful candidate will have an entrepreneurial spirit and thrive in a fast-paced environment. They will be able to effectively lead multiple projects and collaborate with teams across the organization.
Key Responsibilities
Develop and manage Global Atlantic’s corporate social media strategy to deliver a balance of brand, product, and thought leadership messages in support of overall marketing strategy and organizational goals in creative and engaging ways
Partner across Corporate Communications to develop and implement digitally integrated communications strategies
Integrate social media as a channel into all major company-wide initiatives, working closely with cross-functional teams
Conceptualize social content ideas that build an engaged community and deliver on business outcomes
Execute the firm’s social media strategy, including content creation, content curation, campaign building, community management, community engagement, and reporting.
Own the social content strategy, including creation and management: Publishing of relevant, original, high-quality content
Create a regular publishing schedule and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
Maintain responsibility for social monitoring around key reputational issues, crisis management, and rapid response in a timely manner
Act as a key decision maker for rapid response with an understanding of what type of content or users warrant a reply
Stay abreast of current technology, social media, advertising, and content marketing trends to identify potential opportunities for Global Atlantic
Partner with relevant technology and security teams internally to ensure social media channels are always secure and compliant
Work closely with Compliance team to obtain content approvals and ensure social media practices adhere to regulatory requirements
Develop and implement social media campaigns that highlight Global Atlantic's retirement solutions, fostering engagement and trust with potential and existing clients
Candidate Qualifications
Bachelor’s degree required
5+ years of experience developing and leading social media strategies at medium-to-large-sized firms
Proven track record managing organic social media across current and emerging platforms; experience with paid social is a plus
Flawless written and verbal communication skills; must be able to present complex concepts in a concise and understandable way
Experience using social media management tools (e.g., Sprinklr, Khoros, etc)
Exceptional attention to detail
Strategic and creative thinking aptitude; desire to succeed in a demanding, innovative, entrepreneurial environment
Good judgment and impeccable ethics
This role is not eligible for visa sponsorship now or in the future.
Various jurisdictions have passed pay transparency laws that require companies provide salary ranges for any positions for which they are accepting applications. Global Atlantic has offices in Atlanta, Batesville, Bermuda, Boston, Des Moines, Hartford, Indianapolis, and New York City. The base salary range posted below is inclusive of the lowest cost of living geography to the highest in which we have a Global Atlantic office.
Global Atlantic’s base salary range is determined through an analysis of similar positions in the external labor market. Base pay is just one component of Global Atlantic’s total compensation package for employees and at times we hire outside the boundaries of the salary range. Other rewards may include annual cash bonuses, long-term incentives (equity), generous benefits (including immediate vesting on employee contributions to a 401(k), as well as a company match on your contributions), and sales incentives. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Compensation for our more senior positions have a larger component of short-term cash bonus and long-term incentives.
The base salary range for this role is
$150,000 — $288,000 USD
#LI-Hybrid
#J-18808-Ljbffr