Director of Product Marketing

Job DescriptionDevelop product messaging that differentiates the company from others in the market. Conduct a thorough competitor study to identify and communicate product differentiation.Communicate the benefits of our product to the sales team and develop sales tools that facilitate the selling process.Conceptualize topics, strategies, and communications to maximize visibility and conversion at conferences, roundtables, and product marketing webinars.Through interviews, surveys, product usage data, and customer interactions, gain insights into how the customers are leveraging the products to succeed at their Human Capital agenda and communicate it to the target audience through diverse and functionally deep case studies.Partner with relevant 3rd parties and knowledge leaders to deliver research-based content and whitepapers that would evangelize the new features launched by the company.Ideate and execute campaigns in digital and offline platforms to promote the value of the product.

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