Director, Integrated Marketing - AR

You can create a Career Profile to get job suggestions, prepare for the interview process, and more.The Reality Labs group is looking for a Director of Integrated Marketing to help shape the future of Augmented Reality.In this role, you will lead all campaign efforts for the current and future AR portfolio, directly manage a team of integrated marketers, and lead the greater cross-functional squad responsible for all aspects of AR marketing. Your team will be responsible for defining global marketing plans, partnering with XFN teams to lead best-in-class go-to-market for new hardware and product launches, and leading the development of breakthrough global integrated marketing programs and campaigns that deliver against business goals.Our ideal candidate is an accomplished marketing leader, possesses sharp strategic and creative instincts honed at the world's best brands, experience demonstrating the short-and long-term return effectiveness and efficiency, and a proven ability to build, support, and inspire a multi-disciplinary marketing team to do the best work of their careers. An ideal candidate also excels in a fast-paced environment and is effective at establishing collaborative working relationships with various teams across disciplines and levels.Director, Integrated Marketing - AR ResponsibilitiesBuild, manage, and nurture the global marcom team responsible for the AR portfolio. This includes modeling inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectivesLead all aspects of the global marketing strategy and campaign development for the AR portfolioEstablish strong partnerships with cross-functional partners including Creative, Product Marketing, Marketing Analytics, Marketing Insights, Product Management, Retail, Media, and moreLead strong relationships with external agencies and inspiring the creation of exceptional campaign workDemonstrate the effectiveness and efficiency of marketing investment for the business through both short- and long-term measurement, across brand & performance metricsConfidently represent the AR IMM team with marketing, Reality Labs, and company-level leadershipProactively detect the largest problems impacting their team's execution and makes decisions that resolve and manage dependenciesMinimum Qualifications15+ years experience in marketing, advertising, and brand strategy8+ years experience managing consumer marketing teams with experience developing integrated marketing programs for large global brands5+ years experience working on consumer technology brands/productsExperience partnering with Insights and Analytics to develop data-driven culture that values speed and iterationExperience managing global budgets, with a focus on stewarding responsible spend that drives business goalsExperience building and scaling a brand, business, and organizationPreferred QualificationsExperience in consumer hardwareExperience leveraging culture (music, fashion, sports) to build brandsLocationsAbout MetaMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com .$227,000/year to $296,000/year + bonus + equity + benefits

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Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here . We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com .

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