LMG Staffing Solutions
SEO Strategist (Remote in US)
LMG Staffing Solutions, Chicago, Illinois, United States, 60290
An
SEO Strategist
at Logical Media Group will be responsible for various digital marketing activities, primarily focused on Search Engine Optimization (SEO), and other organic marketing and Conversion Rate Optimization (CRO). This will include site research, keyword research, campaign development, optimization, and performance analysis for our clients.
Requirements
Deliverables
Keyword research: Use keyword volume, competition data, search intent, and other relevant data points to choose keywords appropriate to client brand/size/industry.Content and on-page optimizations: Optimize meta tags and on-page elements (copy, images, links) to align with best practices and keyword strategy.Tracking & Analytics: Aid in setup and maintenance of Google Analytics and Google Tag Manager tracking.Technical Site Health: Regularly assess the technical health of client sites, communicate findings to the client, and provide recommendations for improvement.Reporting: Outline key insights and takeaways from reports. Effectively articulate results of recommended optimizations and initiatives and formulate next steps accordingly (whether positive or negative).Strategy & Project Management
SEO Strategies: Craft SEO strategies and provide proactive recommendations for clients tailored to their unique goals, strengths, and challenges. Prioritize initiatives by impact and ease of implementation.Deliverable Timelines: Formulate timelines for key deliverables. Delegate and assign deadlines for key deliverables to supporting team members.Cross-Team Communication and Strategy: Work cross-functionally with web, paid, and creative teams to ensure on-time delivery of initiatives and cohesive digital strategy.Account Monitoring: Monitor monthly retainer and project hours to ensure the client receives maximum value for retainer without significantly overspending on hours.Client Relations
Presentation: Present to clients on past performance, strategies, and deliverablesCommunication: Communicate with clients via email on technical issues when needed by Account ManagerStrategy Development: Offer strong strategic insights for the client's holistic digital marketing (even if it is outside of our SoW) that are impeding performance (i.e. UX issues, accessibility, etc.)Additional Responsibilities
Continued learning: Keep up-to-date with and proactively research news and trends in SEO, CRO, content, analytics, UX, and organic amazon and share with the team.Business development: Identify opportunities for and pitch clients on up-sells to aid in the growth of SEO business.Team training: Help train SEO coordinators on basic management initiatives and setup tasks.Requirements
Basic knowledge of SEO & Google suite (especially Analytics)Expertise in technical elements of SEO, such as canonicals, XML sitemaps, robots.txt, and meta robots, schema markup, etcUnderstanding of and experience in local search optimizationUnderstanding of basic HTML as it relates to SEOAbility to implement foundational SEO recommendations in a Wordpress environment.Excellent analytical, organizational, project management and time management skillsAttention to detail and ability to effectively manage multiple clients and deadlines simultaneouslyAt least 3 years of experience in SEOBenefits
Logical Benefits
Medical, Dental, Vision, and Life insurance401(k) plus match, to help plan for your futurePaid time off (starting at 15 days, increasing after 2 years), plus paid holidays, paid sick days, and paid personal days.Flexible FridaysOption to work completely remoteAccess to senior management and mentoring opportunitiesCasual work environment and dress codeOptional COVID safe company gatherings
Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.
SEO Strategist
at Logical Media Group will be responsible for various digital marketing activities, primarily focused on Search Engine Optimization (SEO), and other organic marketing and Conversion Rate Optimization (CRO). This will include site research, keyword research, campaign development, optimization, and performance analysis for our clients.
Requirements
Deliverables
Keyword research: Use keyword volume, competition data, search intent, and other relevant data points to choose keywords appropriate to client brand/size/industry.Content and on-page optimizations: Optimize meta tags and on-page elements (copy, images, links) to align with best practices and keyword strategy.Tracking & Analytics: Aid in setup and maintenance of Google Analytics and Google Tag Manager tracking.Technical Site Health: Regularly assess the technical health of client sites, communicate findings to the client, and provide recommendations for improvement.Reporting: Outline key insights and takeaways from reports. Effectively articulate results of recommended optimizations and initiatives and formulate next steps accordingly (whether positive or negative).Strategy & Project Management
SEO Strategies: Craft SEO strategies and provide proactive recommendations for clients tailored to their unique goals, strengths, and challenges. Prioritize initiatives by impact and ease of implementation.Deliverable Timelines: Formulate timelines for key deliverables. Delegate and assign deadlines for key deliverables to supporting team members.Cross-Team Communication and Strategy: Work cross-functionally with web, paid, and creative teams to ensure on-time delivery of initiatives and cohesive digital strategy.Account Monitoring: Monitor monthly retainer and project hours to ensure the client receives maximum value for retainer without significantly overspending on hours.Client Relations
Presentation: Present to clients on past performance, strategies, and deliverablesCommunication: Communicate with clients via email on technical issues when needed by Account ManagerStrategy Development: Offer strong strategic insights for the client's holistic digital marketing (even if it is outside of our SoW) that are impeding performance (i.e. UX issues, accessibility, etc.)Additional Responsibilities
Continued learning: Keep up-to-date with and proactively research news and trends in SEO, CRO, content, analytics, UX, and organic amazon and share with the team.Business development: Identify opportunities for and pitch clients on up-sells to aid in the growth of SEO business.Team training: Help train SEO coordinators on basic management initiatives and setup tasks.Requirements
Basic knowledge of SEO & Google suite (especially Analytics)Expertise in technical elements of SEO, such as canonicals, XML sitemaps, robots.txt, and meta robots, schema markup, etcUnderstanding of and experience in local search optimizationUnderstanding of basic HTML as it relates to SEOAbility to implement foundational SEO recommendations in a Wordpress environment.Excellent analytical, organizational, project management and time management skillsAttention to detail and ability to effectively manage multiple clients and deadlines simultaneouslyAt least 3 years of experience in SEOBenefits
Logical Benefits
Medical, Dental, Vision, and Life insurance401(k) plus match, to help plan for your futurePaid time off (starting at 15 days, increasing after 2 years), plus paid holidays, paid sick days, and paid personal days.Flexible FridaysOption to work completely remoteAccess to senior management and mentoring opportunitiesCasual work environment and dress codeOptional COVID safe company gatherings
Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.