Product Marketing Manager

Who is T-ROC?At T-ROC (The Revenue Optimization Companies), we blend innovation, technology, and an energetic team spirit to revolutionize retail. We're a dynamic and forward-thinking company that thrives on creativity and collaboration. Our mission is to empower businesses to achieve new heights in sales and customer engagement through cutting-edge technology and data-driven strategies. With us, you'll join a vibrant community where your ideas matter, your growth is encouraged, and every day brings new opportunities to make an impact. Ready to rock your career with T-ROC? Join us and be part of something extraordinary!Position Summary:As a Product Marketing Manager in the retail sector, you will lead go-to-market strategies for innovative products that empower businesses to grow their brand. Your role will involve leveraging AI to understand user needs and market trends, collaborating cross-functionally to develop compelling narratives, drive product positioning and messaging strategies, and execute integrated marketing campaigns.Key Responsibilities:Spearhead go-to-market strategies for new product launches in the retail sector.Collaborate with cross-functional teams to craft compelling product narratives.Craft compelling product messaging that resonates with target customers and aligns with T-Roc's brand voice.Create impactful marketing collateral, including product messaging, sales enablement assets, and thought leadership content.Leverage AI to enhance product marketing efforts, optimize positioning, and improve targeting.Launch multiple products, driving user adoption, revenue growth, and brand affinity.Utilize market research and analytics to refine strategies and ensure market success.Conduct thorough market research to gather user insights and identify trends.Equip the sales team with the tools and knowledge they need to effectively sell T-ROC's products.Develop and deliver PowerPoint presentations to communicate product strategies and updates.Thrive in fast-paced, data-driven environments, continuously refining strategies based on performance metrics.What it Takes to ROC this Role:Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.Proven experience in product marketing, particularly in the retail sector, with a track record of successful product launches.Strong understanding of market trends and user needs, with the ability to leverage AI for enhanced insights.Excellent communication and storytelling skills with the ability to distill complex product value propositions into clear, impactful messaging.Passion for developing insightful marketing collateral and thought leadership content.Data-driven mindset with the ability to leverage market research and analytics for strategic decisions.Experience in leveraging AI to enhance marketing strategies and optimize performance.Experience working with cross-functional teams and managing multiple projects simultaneously.Demonstrated ability to drive user adoption, revenue growth, and brand affinity.Proficiency in conducting thorough market research and utilizing analytics tools to gather insights.Strong skills in creating and delivering PowerPoint presentations.Why Join T-ROC:Opportunity to work with a dynamic team in a fast-paced, growth-oriented environment.Access to professional development and career growth opportunities.A collaborative and supportive work environment that values innovation and excellence.Competitive salary and benefits package including unlimited vacation time.Equal Opportunity Employer / Special AccommodationsT-ROC is an equal opportunity employer, committed to the full inclusion of all qualified individuals. All applicants are considered for all positions without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical/mental disability, medical condition, military/veteran status, genetic information, marital status, ethnicity, alienage or any other protected classification, in accordance with applicable federal, state, and local laws. Equal access to programs, services, and employment is available to all qualified persons. As part of this commitment, T-ROC ensures that reasonable accommodation is provided to applicants requiring such accommodation to complete the application and/or interview process. If reasonable accommodation is needed, please email wesupportu@ describing your needs.