Graphic Designer - Theatre Arts & Dance

Apply for Job Job ID362208 LocationTwin Cities Job FamilyMarketing & Communications Full/Part TimePart-Time Regular/TemporaryRegular Job Code8341GD Employee ClassCivil Service Add to Favorite Jobs Email this Job About the Job Marketing & Communications Associate- Theatre Arts & Dance 8341GD, M&C Pro-1-Graphic & Vis Des 75% Time Position This position works closely with and reports to the Director of Marketing and Communications and is responsible for executing department marketing, public relations, and communications initiatives for the production, academic, and recruitment needs of Theatre Arts & Dance, working closely with production teams and students. Marketing, Public Relations, and Communications (50%) * Designs and creates visual content using a combination of forms such as text, audio, images, photography, animations, video and interactive content to communicate themes and messages for communication materials. * Use graphic software, web-based graphics or other design tools to create accurate finished products. * Helps maintain brand identity, design standards, and policies for a unit, college or the University. * Responsible for the design and development of engaging user experiences for a variety of interactions. * Creation and strategy surrounding a wide variety of print materials (publications, newsletters, web guides, flyers, invitations, calendars, posters, etc.) for the purpose of increasing awareness of Theatre and Dance resources, academics, recruitment, programs, and events to internal and external audiences. * Assist in department website, both external and internal, working with the director of marketing and communications on updating navigation and content on a regular basis. Social Media(30%) * Use social media marketing tools to create and maintain UMTAD's brand. * Work with the Director of Marketing and Communications to develop social media campaigns. * Analyze UMTAD's digital marketing plan and social media strategy and identify strengths and weaknesses; make recommendations for improvements. * Research social media trends and inform management of changes that are relevant to UMTAD's marketing activities. * Set key performance indicators for social media campaigns, such as targets for a certain number of shares or likes and measure a campaign's performance. Recruitment and Community Relations (20%) * Assist in cultivating local, regional and statewide media and community relations. * Create new and nurture ongoing relationships with other campus departments and university campuses to result in higher visibility for UMTAD, cross-curricular events, and increased ticket distribution to the university community. * Design and create printing and digital material for recruitment events and needs. * Design and produce promotional items for recruitment events and activities. Qualifications Required Qualifications * BA/BS degree or 4 years combined equivalent education and experience. * Demonstrated and proven experience with Social Media such as Facebook, Twitter, and Instagram, creating marketing campaigns. * Demonstrated computer skills such as MS Office suite, Adobe Photoshop, InDesign, GoogleCal, GoogleDrive, website creation and updates, listservs * Must be able to work nights and weekends as event schedule dictates * Must be able to lift up to 30 pounds Preferred Qualifications * Experience with media and donor relations. * Professional photography experience * Strong portfolio of successful projects and/or publications from previous professional experiences. * Excellent written skills to include experience writing, positioning, and editing copy for both internal and external communications About the Department About the Department of Theatre Arts & Dance Housed in a public research university located in a vibrant metropolitan area, the Theatre Arts & Dance department is a collaborative hub for education, research and training in the diverse field of Dance and Theatre. Our five unique programs share a commitment to collaboration and a balanced philosophy of training that combines an expansive liberal arts education with the rigorous study of performance on the stage and in the world. About the College of Liberal Arts Home to the arts, social sciences and humanities disciplines and programs, the College of Liberal Arts is the largest college in the University of Minnesota and comprises 31 academic departments, and over 20 interdisciplinary research centers and administrative/support units. CLA has over 1,300 faculty and staff spanning research, teaching, advising, outreach, and administrative functions. CLA units reside in over twenty buildings on the East Bank and West Bank of the Twin Cities campus. CLA enrolls nearly 13,000 undergraduate students, over 40% of the undergraduate enrollment on the Twin Cities campus, 1,400 graduate students, and has an annual all-funds budget of $290 million. CLA is a destination for curious, compassionate individuals who are committed to making our increasingly interdependent and diverse global community work for everyone. That foundational commitment begins in our CLA Constitution. CLA is committed to increasing enrollment of underrepresented and under-resourced students, diversifying our faculty across all disciplines, recruiting, and retaining a diverse staff, and promoting the expression and exploration of diverse perspectives and viewpoints-so that we all gain the background knowledge and analytical skills we need to understand and respect differences. Diversity, Equity, and Inclusion in CLA Working in CLA The Benefits of Working at the U Benefits Working at the University At the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work. The University also offers a comprehensive benefits package that includes: Competitive wages, paid holidays, and generous time off Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program Low-cost medical, dental, and pharmacy plans Healthcare and dependent care flexible spending accounts University HSA contributions Disability and employer-paid life insurance Employee wellbeing program Excellent retirement plans with employer contribution Public Service Loan Forgiveness (PSLF) opportunity Financial counseling services Employee Assistance Program with eight sessions of counseling at no cost Please visit the Office of Human Resources website for more information regarding benefits. How To Apply Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume and link to work samples. Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover... For full info follow application link. The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu.