Wake Forest University School of Medicine
Director of Marketing, WF Institute for Regenerative Medicine
Wake Forest University School of Medicine, Winston Salem, North Carolina, United States, 27104
Job Description
The Wake Forest Institute for Regenerative Medicine (WFIRM) is recognized as an international leader in translating scientific discovery into clinical therapies. Physicians and scientists at WFIRM were the first in the world to engineer laboratory-grown organs that were successfully implanted into humans. Today, this interdisciplinary team that numbers about 400 is working to engineer more than 40 different replacement tissues and organs, and to develop healing cell therapies - all with the goal to cure, rather than merely treat, disease.
JOB SUMMARY
The Director of Marketing develops the overall strategy and oversees the implementation of activities for attaining an international reputation for WFIRM. Specific responsibilities include managing marketing activities with the goal of building a national reputation through national and international press coverage, overseeing the content of the website and a social media strategy, and organizing community and media events.
EDUCATION / EXPERIENCE
Master's degree in communications, journalism or related field.
At least five years' experience in public relations, media relations, strategic communications, and marketing, including experience as a web manager in website development and social media. Scientific writing geared to a lay audience and experience at a nationally recognized academic medical center is highly desirable.
ESSENTIAL FUNCTIONSIn collaboration with the Director of WFIRM, develops, drafts, and executes annual strategic marketing and communications plan for the Institute that supports the strategic plan. Identifies market opportunities and marketing priorities for building overall brand and image.Executes comprehensive marketing communications plan for the Institute, including such tactics as relationship marketing, web pages, collateral materials, advertising campaigns, digital marketing, direct response campaigns, or other marketing activities associated with specific plans using scientific writing geared to a lay audience. Manages all aspects of the Institute's website to maximize consumer experience. Ensures website architecture consistency with WFBH main website. Develops and executes content development and creative design improvements as needed. Monitors basic website operating metrics and makes recommendations to enhance results.Serves as the first point of contact for marketing calls and requests while working closely with the Institute Director to ensure proper protocol for media events, crises and onsite interviews. Submits press releases on behalf of the Institute.Develops, maintains and manages a relational Marketing database. Identifies sources and resources needed to support the database. Maintains database to achieve maximum segmentation, cross-selling opportunities, and ease of use. Develops targeted list strategies for generating qualified leads, manages the creation of internal and external mailing lists and provides program tracking and analytical support.Maintains working knowledge of relevant healthcare marketing laws, rules and guidelines, including HIPAA, use of PHI, CAN-SPAM and related Medical Center policies and procedures.Cultivates and maintains relationships with key internal stakeholders.Ensures consistency in Wake Forest Institute for Regenerative Medicine messaging.Develops and implements appropriate evaluation methods for all initiatives for effectiveness and quality.Oversees and adheres to a budget that meets or exceeds engagement goals.
SKILLS / QUALIFICATIONSExcellent organizational and writing skills, strong computer literacy.High degree of initiative and advanced interpersonal skills.High degree of analytical ability needed to develop and evaluate plans and strategies.Proficient in AP stylebook.Creative, innovative thinker with proven ability to work as part of a team and to interact effectively with media and with scientists/physicians.Ability to supervise numerous projects and ensure high-quality work on tight deadlines.
About Us
Wake Forest University School of Medicine (WFUSM) is a U.S. News and World Report top 50 ranked medical school, integrated with a world-class health system, Atrium Health. WFUSM, the academic core of Atrium Health Enterprise, is a recognized leader in experiential medical education and groundbreaking research that includes Wake Forest Innovations, a commercialization enterprise focused on advancing health care through new medical technologies and biomedical discovery. WFUSM, has over $300M in annual, extramural funding that drives a cutting-edge Academic Learning Health System by integrating innovative research with excellent patient care across our enterprise.
Atrium Health is based in Winston-Salem, North Carolina and is part of Advocate Health, which is headquartered in Charlotte, North Carolina, and is the fifth-largest nonprofit health system in the United States, created from the combination of Atrium Health and Advocate Aurora Health. AHWFB is an 885-bed tertiary-care hospital in Winston-Salem - that includes Brenner Children's Hospital, five community hospitals, more than 300 primary and specialty care locations and more than 2,700 physicians.
Our highly integrated academic and clinical environment is deeply committed to improving health, elevating hope, and advancing healing - for all.
It should be noted that while you are applying on the Wake Forest University School of Medicine Career Site, you will receive communications from the Atrium Health Recruitment Team. Please know that this is an expected process. Thanks in advance for your flexibility.
About the Team
Mission, Vision and Culture Commitments
Mission
To improve health, elevate hope and advance healing - for all.
Vision
To be the first and best choice for care.
Culture Commitments
We create a space where all Belong
We Work as One to make great things happen
We earn Trust in all we do
We Innovate to better the now and create the future
We drive for Excellence - always
The Wake Forest Institute for Regenerative Medicine (WFIRM) is recognized as an international leader in translating scientific discovery into clinical therapies. Physicians and scientists at WFIRM were the first in the world to engineer laboratory-grown organs that were successfully implanted into humans. Today, this interdisciplinary team that numbers about 400 is working to engineer more than 40 different replacement tissues and organs, and to develop healing cell therapies - all with the goal to cure, rather than merely treat, disease.
JOB SUMMARY
The Director of Marketing develops the overall strategy and oversees the implementation of activities for attaining an international reputation for WFIRM. Specific responsibilities include managing marketing activities with the goal of building a national reputation through national and international press coverage, overseeing the content of the website and a social media strategy, and organizing community and media events.
EDUCATION / EXPERIENCE
Master's degree in communications, journalism or related field.
At least five years' experience in public relations, media relations, strategic communications, and marketing, including experience as a web manager in website development and social media. Scientific writing geared to a lay audience and experience at a nationally recognized academic medical center is highly desirable.
ESSENTIAL FUNCTIONSIn collaboration with the Director of WFIRM, develops, drafts, and executes annual strategic marketing and communications plan for the Institute that supports the strategic plan. Identifies market opportunities and marketing priorities for building overall brand and image.Executes comprehensive marketing communications plan for the Institute, including such tactics as relationship marketing, web pages, collateral materials, advertising campaigns, digital marketing, direct response campaigns, or other marketing activities associated with specific plans using scientific writing geared to a lay audience. Manages all aspects of the Institute's website to maximize consumer experience. Ensures website architecture consistency with WFBH main website. Develops and executes content development and creative design improvements as needed. Monitors basic website operating metrics and makes recommendations to enhance results.Serves as the first point of contact for marketing calls and requests while working closely with the Institute Director to ensure proper protocol for media events, crises and onsite interviews. Submits press releases on behalf of the Institute.Develops, maintains and manages a relational Marketing database. Identifies sources and resources needed to support the database. Maintains database to achieve maximum segmentation, cross-selling opportunities, and ease of use. Develops targeted list strategies for generating qualified leads, manages the creation of internal and external mailing lists and provides program tracking and analytical support.Maintains working knowledge of relevant healthcare marketing laws, rules and guidelines, including HIPAA, use of PHI, CAN-SPAM and related Medical Center policies and procedures.Cultivates and maintains relationships with key internal stakeholders.Ensures consistency in Wake Forest Institute for Regenerative Medicine messaging.Develops and implements appropriate evaluation methods for all initiatives for effectiveness and quality.Oversees and adheres to a budget that meets or exceeds engagement goals.
SKILLS / QUALIFICATIONSExcellent organizational and writing skills, strong computer literacy.High degree of initiative and advanced interpersonal skills.High degree of analytical ability needed to develop and evaluate plans and strategies.Proficient in AP stylebook.Creative, innovative thinker with proven ability to work as part of a team and to interact effectively with media and with scientists/physicians.Ability to supervise numerous projects and ensure high-quality work on tight deadlines.
About Us
Wake Forest University School of Medicine (WFUSM) is a U.S. News and World Report top 50 ranked medical school, integrated with a world-class health system, Atrium Health. WFUSM, the academic core of Atrium Health Enterprise, is a recognized leader in experiential medical education and groundbreaking research that includes Wake Forest Innovations, a commercialization enterprise focused on advancing health care through new medical technologies and biomedical discovery. WFUSM, has over $300M in annual, extramural funding that drives a cutting-edge Academic Learning Health System by integrating innovative research with excellent patient care across our enterprise.
Atrium Health is based in Winston-Salem, North Carolina and is part of Advocate Health, which is headquartered in Charlotte, North Carolina, and is the fifth-largest nonprofit health system in the United States, created from the combination of Atrium Health and Advocate Aurora Health. AHWFB is an 885-bed tertiary-care hospital in Winston-Salem - that includes Brenner Children's Hospital, five community hospitals, more than 300 primary and specialty care locations and more than 2,700 physicians.
Our highly integrated academic and clinical environment is deeply committed to improving health, elevating hope, and advancing healing - for all.
It should be noted that while you are applying on the Wake Forest University School of Medicine Career Site, you will receive communications from the Atrium Health Recruitment Team. Please know that this is an expected process. Thanks in advance for your flexibility.
About the Team
Mission, Vision and Culture Commitments
Mission
To improve health, elevate hope and advance healing - for all.
Vision
To be the first and best choice for care.
Culture Commitments
We create a space where all Belong
We Work as One to make great things happen
We earn Trust in all we do
We Innovate to better the now and create the future
We drive for Excellence - always