Kava Culture
Marketing Director
Kava Culture, Cape Coral, Florida, United States, 33990
DescriptionThe Marketing Director is responsible for developing and executing aggressive marketing strategies to drive brand awareness, customer engagement, and sales growth. This role involves supervising a dynamic three-person marketing team and collaborating with other departments to achieve company objectives.
Key Responsibilities:
1. **Strategy Development:**
- Develop and execute comprehensive marketing strategies that align with the company's overall goals and objectives.
- Create and implement integrated marketing campaigns across various channels, including digital marketing, social media, email marketing, content marketing, and traditional advertising.
- Collaborate with Executive and Senior Management to create the best marketing content strategies to drive revenue and brand awareness throughout the country.
2. **Team Management:**
- Lead and manage the marketing team, providing guidance, coaching, and support to drive individual and team performance.
- Assign tasks, set performance goals, and conduct regular performance evaluations.
- Foster a collaborative and creative work environment, encouraging team members to contribute ideas and solutions.
3. **Brand Management:**
- Develop and maintain the company's brand identity, ensuring consistency and effectiveness across all marketing materials and communication channels.
- Ensure all marketing efforts are aligned with the company's brand identity and values.
- Create, or facilitate the creation of company promotional materials, including swag, ads, social media content, and in-store digital displays.
- Collaborate with internal teams and external partners to ensure brand consistency across all social media channels by completing audits regularly.
4. **Campaign Execution:**
- Oversee the execution of all marketing campaigns, ensuring they are delivered on time and within budget.
- Coordinate with the design and content teams to create compelling marketing materials.
- Own the end-to-end content creation and Social Media Management process for yourself and other members of the content team to deliver engaging, high-quality, visually compelling, SEO-optimized content.
- Monitor and analyze the effectiveness of marketing campaigns, using data to optimize performance and improve ROI.
5. **Market Research and Analysis:**
- Conduct market research and analysis to identify target customer segments, understand market trends, and assess competitive landscape.
- Use data and analytics tools to measure the success of marketing initiatives and inform future strategies.
- Monitor and analyze marketing performance metrics, making data-driven decisions and adjustments to optimize campaign effectiveness and ROI.
6. **Collaboration and Communication:**
- Work closely with the sales, product development, and customer service teams to align marketing strategies with business objectives.
- Communicate marketing plans and results to senior management and other stakeholders.
- Represent the marketing team in cross-departmental meetings and initiatives.
7. **Innovation and Creativity:**
- Stay up-to-date with industry trends, emerging technologies, and best practices in marketing, and propose innovative ideas to drive marketing innovation within the company.
- Experiment with new ways to facilitate and deepen audience engagement.
8. **Budget Management:**
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Track and report on marketing expenditures, adjusting strategies as needed to stay within budget.
9. **Online Sales Pipeline:**
- Develop and manage the online sales pipeline to drive e-commerce growth.
- Optimize the online shopping experience, including website usability, product descriptions, and checkout processes.
- Implement and track online sales promotions and special offers to increase conversion rates and average order values.
- Analyze online sales data to identify trends and opportunities for growth.
10. **Social Media Growth:**
- Develop and implement strategies to grow the company's social media presence and engage with followers.
- Create and curate high-quality content that resonates with the target audience and encourages social sharing.
- Utilize social media advertising to reach new audiences and drive traffic to the company's website.
- Manage Social Media platforms in terms of content curation and engagement.
- Track and analyze social media performance metrics and adjust strategies and tactics accordingly.
11. **Process Development and Reporting:**
- Develop repeatable processes for content development, distribution, and repurposing.
- Plan, calendar, and execute content strategy including industry association partners, LinkedIn, and other relevant channels.
- Work with operations to develop reporting infrastructure that allows consistent tracking against the content strategy.
- Develop and publish website content updates as needed, with an emphasis on copywriting and/or visual design.
12. **External and Internal Relationships:**
- Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and enhance brand presence.
- Collaborate with cross-functional teams to develop compelling product positioning and messaging that resonates with target audiences.
13. **Other Duties:**
- Perform other duties as assigned to support the overall success of the marketing department and company objectives.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in marketing, with at least 2 years in a supervisory role.
- Proven track record of developing and executing successful marketing strategies.
- Strong leadership and team management skills.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Creative mindset with the ability to think outside the box.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong organizational and time management skills.
Company InformationWho we are:
We are a health-conscious, alcohol-free, pet-friendly establishment that takes pride in being an active part in changing the world for good. We are a plant-based ethnobotanical company. We bring people together, create communities, and value each other and our planet. Kava Culture & Botanical Brewing encourages growth and embraces the unique contributions of our tribe members.
Kavanation Botanical Beverage Group is a fast-growing organization, with limitless job advancement opportunities available as we continue to grow. If you are a high achiever who thrives from earning potential, this is the role for you!
Key Responsibilities:
1. **Strategy Development:**
- Develop and execute comprehensive marketing strategies that align with the company's overall goals and objectives.
- Create and implement integrated marketing campaigns across various channels, including digital marketing, social media, email marketing, content marketing, and traditional advertising.
- Collaborate with Executive and Senior Management to create the best marketing content strategies to drive revenue and brand awareness throughout the country.
2. **Team Management:**
- Lead and manage the marketing team, providing guidance, coaching, and support to drive individual and team performance.
- Assign tasks, set performance goals, and conduct regular performance evaluations.
- Foster a collaborative and creative work environment, encouraging team members to contribute ideas and solutions.
3. **Brand Management:**
- Develop and maintain the company's brand identity, ensuring consistency and effectiveness across all marketing materials and communication channels.
- Ensure all marketing efforts are aligned with the company's brand identity and values.
- Create, or facilitate the creation of company promotional materials, including swag, ads, social media content, and in-store digital displays.
- Collaborate with internal teams and external partners to ensure brand consistency across all social media channels by completing audits regularly.
4. **Campaign Execution:**
- Oversee the execution of all marketing campaigns, ensuring they are delivered on time and within budget.
- Coordinate with the design and content teams to create compelling marketing materials.
- Own the end-to-end content creation and Social Media Management process for yourself and other members of the content team to deliver engaging, high-quality, visually compelling, SEO-optimized content.
- Monitor and analyze the effectiveness of marketing campaigns, using data to optimize performance and improve ROI.
5. **Market Research and Analysis:**
- Conduct market research and analysis to identify target customer segments, understand market trends, and assess competitive landscape.
- Use data and analytics tools to measure the success of marketing initiatives and inform future strategies.
- Monitor and analyze marketing performance metrics, making data-driven decisions and adjustments to optimize campaign effectiveness and ROI.
6. **Collaboration and Communication:**
- Work closely with the sales, product development, and customer service teams to align marketing strategies with business objectives.
- Communicate marketing plans and results to senior management and other stakeholders.
- Represent the marketing team in cross-departmental meetings and initiatives.
7. **Innovation and Creativity:**
- Stay up-to-date with industry trends, emerging technologies, and best practices in marketing, and propose innovative ideas to drive marketing innovation within the company.
- Experiment with new ways to facilitate and deepen audience engagement.
8. **Budget Management:**
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Track and report on marketing expenditures, adjusting strategies as needed to stay within budget.
9. **Online Sales Pipeline:**
- Develop and manage the online sales pipeline to drive e-commerce growth.
- Optimize the online shopping experience, including website usability, product descriptions, and checkout processes.
- Implement and track online sales promotions and special offers to increase conversion rates and average order values.
- Analyze online sales data to identify trends and opportunities for growth.
10. **Social Media Growth:**
- Develop and implement strategies to grow the company's social media presence and engage with followers.
- Create and curate high-quality content that resonates with the target audience and encourages social sharing.
- Utilize social media advertising to reach new audiences and drive traffic to the company's website.
- Manage Social Media platforms in terms of content curation and engagement.
- Track and analyze social media performance metrics and adjust strategies and tactics accordingly.
11. **Process Development and Reporting:**
- Develop repeatable processes for content development, distribution, and repurposing.
- Plan, calendar, and execute content strategy including industry association partners, LinkedIn, and other relevant channels.
- Work with operations to develop reporting infrastructure that allows consistent tracking against the content strategy.
- Develop and publish website content updates as needed, with an emphasis on copywriting and/or visual design.
12. **External and Internal Relationships:**
- Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and enhance brand presence.
- Collaborate with cross-functional teams to develop compelling product positioning and messaging that resonates with target audiences.
13. **Other Duties:**
- Perform other duties as assigned to support the overall success of the marketing department and company objectives.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in marketing, with at least 2 years in a supervisory role.
- Proven track record of developing and executing successful marketing strategies.
- Strong leadership and team management skills.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Creative mindset with the ability to think outside the box.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong organizational and time management skills.
Company InformationWho we are:
We are a health-conscious, alcohol-free, pet-friendly establishment that takes pride in being an active part in changing the world for good. We are a plant-based ethnobotanical company. We bring people together, create communities, and value each other and our planet. Kava Culture & Botanical Brewing encourages growth and embraces the unique contributions of our tribe members.
Kavanation Botanical Beverage Group is a fast-growing organization, with limitless job advancement opportunities available as we continue to grow. If you are a high achiever who thrives from earning potential, this is the role for you!