Missouri Southern State University
Director of Marketing
Missouri Southern State University, Joplin, Missouri, us, 64803
General Statement of Job
Reporting to the Associate Vice President of Admissions and Enrolment, the Director of Marketing serves as the university's chief marketing officer, supervising staff, budgets and programs in the Office of University Relations and Marketing (URM). The director's primary responsibility is to lead strategic brand positioning and development of marketing campaigns to advance Missouri Southern, most notably in new student recruitment. The director will work closely with leadership from across the institution to elevate and refine the University's marketing and branding.
Upon beginning work, the Director of Marketing will conduct a thorough audit of current marketing initiatives to understand the existing strategy and then identify opportunities to further enhance the University's reputation. Ultimately, the director will take the lead in framing a comprehensive marketing and branding strategy for MSSU that achieves the University's strategic plan goals, most notably in the areas of enrollment and community engagement.
Essential Duties:
Build and manage an outstanding strategic marketing and branding program which can be considered best-in-class compared to its peers in higher education.
Create and implement innovative, creative, and proactive marketing campaigns with a unified messaging extending across all media, platforms, and vehicles.
Evaluate the effectiveness and success of MSSU's positioning and brand with different internal and external audiences on an ongoing basis.
Strategically invest time and resources in market research, competitive landscape analysis, brand and marketing refinement, and creative execution. As appropriate, utilize external counsel to broaden the institution's options across all platforms and vehicles.
Build strong, collaborative, and collegial relationships with campus leaders, both academic and administrative, seeking to understand their specific priorities and identify ways to create individualized programs that integrate with the University's overall brand.
Collaborate closely with the Offices of the President, Admissions, Development, and Intercollegiate Athletics, which play a significant role in the public perception of the university. Ensure that they are well supported in their work and that there is a constant flow of communication regarding positioning and marketing initiatives in those areas.
Collaborate closely with the Director of Communication and External Relations, ensuring consistency in messaging across all media, both earned and paid.
Set clear direction and priorities for the staff in the Office of University Relations and Marketing. Continually assess staff strengths and recruit / retain a high-quality, diverse team. Within that office, foster an environment that rewards new ideas and risk taking, builds confidence, and encourages teamwork and creativity.
Oversees and manages events like Third Thursday, Green and Gold Tours, etc. in collaboration with other departments across campus.
Performs other related duties as required.
Education, Experience, and Licenses
A bachelor's degree from an accredited university is required, with a master's degree preferred.
Experience envisioning and implementing successful strategic marketing and branding programs is required, preferably in higher education.
Preference given to those candidates with exceptional knowledge of the latest digital and integrated marketing tools with experience leveraging internal skill.
Also preferred is a record of success as an innovative and collaborative leader in large, complex, mission-driven organizations with numerous and distributed stakeholders, shared decision making, and often rapidly shifting priorities.
A solid understanding of the advantages and drawbacks of both traditional and digital media, the potential for and hazards of paid advertising, and how best to convey information in ways that engage and excite constituents.
A proactive professional with a spirit of initiative, innovation, and the ability to juggle multiple priorities, programs, and projects in a fast-paced environment.
Experience with event planning
Knowledge, Skills, and Abilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Demonstrated ability to work effectively and collaboratively with internal and external constituencies.Excellent oral, written and interpersonal communication skills, including ability to draft correspondence.Strong analytical skills including ability to assess and solve complex problems while ensuring compliance to state, federal and university policies.High level of organization and attention to detail, including the ability to anticipate needs, plan well in advance and a commitment to high standards of professional work.Excellence in project management overseeing large, cross-functional organization-wide projects or initiativesPersonal qualities of integrity, professionalism, good judgment, appropriate discretion, a strong work ethic and a commitment to service and treating others with respect.Commitment to diversity, inclusiveness, and positively contributing to a campus climate that supports success for students, faculty and staff.Ability and willingness to work in a high-paced environment and to simultaneously assume responsibility for numerous and diverse tasks and projects-from the routine and arduous, to the unique and interesting.Attendance at a significant number of university and external meetings and events, sometimes during evenings or weekends and occasionally requiring travel.
Physical Demands/Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel including the use of a computer keyboard; reach with hands and arms; and talk or hear including the use of a telephone. The employee is frequently required to walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.
The noise level in the work environment is usually moderate.
NOTICE
:
The above job profile does not include all essential and nonessential duties of this job. All employees with disabilities are encouraged to contact Human Resources to review and discuss the essential and nonessential functions of the job. An employee with a disability can evaluate the job in greater detail to determine if she/he can safely perform the essential function of this job with or without reasonable accommodation.
Reporting to the Associate Vice President of Admissions and Enrolment, the Director of Marketing serves as the university's chief marketing officer, supervising staff, budgets and programs in the Office of University Relations and Marketing (URM). The director's primary responsibility is to lead strategic brand positioning and development of marketing campaigns to advance Missouri Southern, most notably in new student recruitment. The director will work closely with leadership from across the institution to elevate and refine the University's marketing and branding.
Upon beginning work, the Director of Marketing will conduct a thorough audit of current marketing initiatives to understand the existing strategy and then identify opportunities to further enhance the University's reputation. Ultimately, the director will take the lead in framing a comprehensive marketing and branding strategy for MSSU that achieves the University's strategic plan goals, most notably in the areas of enrollment and community engagement.
Essential Duties:
Build and manage an outstanding strategic marketing and branding program which can be considered best-in-class compared to its peers in higher education.
Create and implement innovative, creative, and proactive marketing campaigns with a unified messaging extending across all media, platforms, and vehicles.
Evaluate the effectiveness and success of MSSU's positioning and brand with different internal and external audiences on an ongoing basis.
Strategically invest time and resources in market research, competitive landscape analysis, brand and marketing refinement, and creative execution. As appropriate, utilize external counsel to broaden the institution's options across all platforms and vehicles.
Build strong, collaborative, and collegial relationships with campus leaders, both academic and administrative, seeking to understand their specific priorities and identify ways to create individualized programs that integrate with the University's overall brand.
Collaborate closely with the Offices of the President, Admissions, Development, and Intercollegiate Athletics, which play a significant role in the public perception of the university. Ensure that they are well supported in their work and that there is a constant flow of communication regarding positioning and marketing initiatives in those areas.
Collaborate closely with the Director of Communication and External Relations, ensuring consistency in messaging across all media, both earned and paid.
Set clear direction and priorities for the staff in the Office of University Relations and Marketing. Continually assess staff strengths and recruit / retain a high-quality, diverse team. Within that office, foster an environment that rewards new ideas and risk taking, builds confidence, and encourages teamwork and creativity.
Oversees and manages events like Third Thursday, Green and Gold Tours, etc. in collaboration with other departments across campus.
Performs other related duties as required.
Education, Experience, and Licenses
A bachelor's degree from an accredited university is required, with a master's degree preferred.
Experience envisioning and implementing successful strategic marketing and branding programs is required, preferably in higher education.
Preference given to those candidates with exceptional knowledge of the latest digital and integrated marketing tools with experience leveraging internal skill.
Also preferred is a record of success as an innovative and collaborative leader in large, complex, mission-driven organizations with numerous and distributed stakeholders, shared decision making, and often rapidly shifting priorities.
A solid understanding of the advantages and drawbacks of both traditional and digital media, the potential for and hazards of paid advertising, and how best to convey information in ways that engage and excite constituents.
A proactive professional with a spirit of initiative, innovation, and the ability to juggle multiple priorities, programs, and projects in a fast-paced environment.
Experience with event planning
Knowledge, Skills, and Abilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Demonstrated ability to work effectively and collaboratively with internal and external constituencies.Excellent oral, written and interpersonal communication skills, including ability to draft correspondence.Strong analytical skills including ability to assess and solve complex problems while ensuring compliance to state, federal and university policies.High level of organization and attention to detail, including the ability to anticipate needs, plan well in advance and a commitment to high standards of professional work.Excellence in project management overseeing large, cross-functional organization-wide projects or initiativesPersonal qualities of integrity, professionalism, good judgment, appropriate discretion, a strong work ethic and a commitment to service and treating others with respect.Commitment to diversity, inclusiveness, and positively contributing to a campus climate that supports success for students, faculty and staff.Ability and willingness to work in a high-paced environment and to simultaneously assume responsibility for numerous and diverse tasks and projects-from the routine and arduous, to the unique and interesting.Attendance at a significant number of university and external meetings and events, sometimes during evenings or weekends and occasionally requiring travel.
Physical Demands/Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel including the use of a computer keyboard; reach with hands and arms; and talk or hear including the use of a telephone. The employee is frequently required to walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.
The noise level in the work environment is usually moderate.
NOTICE
:
The above job profile does not include all essential and nonessential duties of this job. All employees with disabilities are encouraged to contact Human Resources to review and discuss the essential and nonessential functions of the job. An employee with a disability can evaluate the job in greater detail to determine if she/he can safely perform the essential function of this job with or without reasonable accommodation.