Ford Motor Company
Lincoln Marketing Communications Strategy & Tier 3 Manager
Ford Motor Company, Dearborn, Michigan, United States, 48120
In this position…
As the Lincoln MarComms Tier III Manager your role is to lead all aspects of marketing communications at the Tier III Level. The ideal candidate will be responsible for developing and executing integrated Tier III Marketing Programs, Asset management and Operations that compliments Lincolns National marketing strategy.
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.
What you'll do…
Operate the Lincoln Brand Exclusive Advertising Program (LBEAP) including program guidelines and updates, website management, budget forecasting, retailer enrollment, policy adherence, metrics/reporting, and EFC/EDC publishing
Manage Lincoln Toolbox including regular audit of content on the site, website user experience and updates, regular email commucations on updates, metrics/reporting, and EFC/EDC publishing to ensure retailers are easily able to find and utilize regularly
Lead Retail Experience Programs such as Driven to Give and investigate opportunities to enhance the program in 2025
Evaluate new Retailer Content Programs such as GTB Studio and develop POV/recommendation for 2025
Primary interface and manager all Ford Direct Lincoln Tier III Programs (DDC, DealerOn, Team Velocity) and Websites
Works closely with cross functional with Lincoln Marketing and Field Organization (Lincoln Media, Brand Managers, Tier I Brand/Nameplate Content, Social, Lincoln.com, CRM/Owner)
Lead Tier III Media Programs such as the Social Lead Gen Program with Lincoln Media Manager to drive social engagement in paid social
Manage Marketing SubComittee Meetings and participate in key Regional Manager stakeholder forums
Responsible for delivering the monthly ITK Newsletter highlighting all aspects of Lincoln Marketing Communications and support in key Field/Retailer forums such as Lincoln Wholesale Calls, Monthly Dealer Broadcasts and Dealer Council meetings
Responsible for Ad Covenant Budget/PO process and directing/managing key suppliers (Ansira, HudsonRouge, FordDirect)
Understanding Tier III campaign and operational program measurement methodologies and be comfortable drawing insights to make data driven recommendations
You'll have...
Bachelor’s Degree in Communications, Marketing or Business
5+ years of relevant marketing experience managing key Dealer Marketing Programs with Field/Dealer marketing experience as plus
Even better, you may have…
Excellent communication, collaboration, negotiation, and project management skills.
Experience leading agency teams and/or collaborating with agency teams (~8-10 agency heads)
Ability to mange budgets and supplier PO process
Self-starter with ability to guide multiple projects with limited supervision and providing project updates along the way.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here: (https://fordcareers.co/LL6NonHTHD)
This position is a leadership level 6.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Hybrid
Requisition ID
: 33252
As the Lincoln MarComms Tier III Manager your role is to lead all aspects of marketing communications at the Tier III Level. The ideal candidate will be responsible for developing and executing integrated Tier III Marketing Programs, Asset management and Operations that compliments Lincolns National marketing strategy.
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.
What you'll do…
Operate the Lincoln Brand Exclusive Advertising Program (LBEAP) including program guidelines and updates, website management, budget forecasting, retailer enrollment, policy adherence, metrics/reporting, and EFC/EDC publishing
Manage Lincoln Toolbox including regular audit of content on the site, website user experience and updates, regular email commucations on updates, metrics/reporting, and EFC/EDC publishing to ensure retailers are easily able to find and utilize regularly
Lead Retail Experience Programs such as Driven to Give and investigate opportunities to enhance the program in 2025
Evaluate new Retailer Content Programs such as GTB Studio and develop POV/recommendation for 2025
Primary interface and manager all Ford Direct Lincoln Tier III Programs (DDC, DealerOn, Team Velocity) and Websites
Works closely with cross functional with Lincoln Marketing and Field Organization (Lincoln Media, Brand Managers, Tier I Brand/Nameplate Content, Social, Lincoln.com, CRM/Owner)
Lead Tier III Media Programs such as the Social Lead Gen Program with Lincoln Media Manager to drive social engagement in paid social
Manage Marketing SubComittee Meetings and participate in key Regional Manager stakeholder forums
Responsible for delivering the monthly ITK Newsletter highlighting all aspects of Lincoln Marketing Communications and support in key Field/Retailer forums such as Lincoln Wholesale Calls, Monthly Dealer Broadcasts and Dealer Council meetings
Responsible for Ad Covenant Budget/PO process and directing/managing key suppliers (Ansira, HudsonRouge, FordDirect)
Understanding Tier III campaign and operational program measurement methodologies and be comfortable drawing insights to make data driven recommendations
You'll have...
Bachelor’s Degree in Communications, Marketing or Business
5+ years of relevant marketing experience managing key Dealer Marketing Programs with Field/Dealer marketing experience as plus
Even better, you may have…
Excellent communication, collaboration, negotiation, and project management skills.
Experience leading agency teams and/or collaborating with agency teams (~8-10 agency heads)
Ability to mange budgets and supplier PO process
Self-starter with ability to guide multiple projects with limited supervision and providing project updates along the way.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here: (https://fordcareers.co/LL6NonHTHD)
This position is a leadership level 6.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Hybrid
Requisition ID
: 33252