Anywhere Real Estate
Manager, Digital and Content Marketing - US Based Remote
Anywhere Real Estate, Cleveland, Ohio, us, 44101
Who we are
Cartus is leaning into its essence, Where Mobility Meets Agility®. As an industry leader, we deliver the full spectrum of global talent mobility and corporate relocation solutions to organizations of all sizes across the world. These include more than a third of Fortune 100 companies as well as hundreds of clients with small-to-midsize programs.
Cartus is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), which is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate—including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA®, and Sotheby's International Realty®—the Anywhere® portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.
What you’ll do
We are seeking a dynamic digital marketing maven and content creator with a B2B or enterprise product/service background to join our global branding and communications team. This role would report to our director of branding & communications. On any given day, the person we hire for this role might find themselves:
Working closely with the Cartus branding & comms team (your direct peers) and cross-functional subject matter experts to develop short- and long-form multichannel content to support Cartus lead generation/nurturing activities and elevate our reputation for industry thought leadership, including but not limited to blog posts, podcasts, white papers, survey reports, video scripts/storyboards, product marketing materials, webinars, and social media campaigns
Collaborating with the Cartus web team and third-party agency partners to:
Help develop and manage buyer personas and journeys
Develop and manage lead generation and nurture strategies and campaigns using our marketing/email automation platform
Continue optimizing cartus.com’s front-end UX/UI and back-end capabilities
Manage short- and long-term SEO strategy
Create landing pages to support paid and earned digital campaigns
Update native and embedded cartus.com content and resources
Partnering with our external agency of record to build and refine our paid media campaigns, deploying tactics for brand awareness, demand generation, lead conversion, and other top-of-funnel tactics
Coordinating with external and internal partners and data sources to deliver validated analytics and reporting around digital lead generation/attribution, web traffic, and other evergreen and campaign-specific KPIs
Researching and presenting on the latest trends and best practices in digital marketing
As needed, writing and developing other thought leadership content in partnership with our external communications team
Occasionally, proofreading/editing content for other branding and communications deliverables
Rarely, traveling for industry or team events (1-2x/year)
Who you are
We might be talking about YOU if you:
Are motivated by the challenge of melding the creative with the quantitative to develop, implement, and optimize Cartus’ short- and long-term digital marketing and content strategy
Are not afraid to initiate change when you see opportunities, even at the cost of short-term discomfort
Are an outstanding written and verbal communicator
Have a growth mindset to adopt challenge, learn from failure, and understand that setbacks are opportunities for growth
Have 3+ years of hands-on experience building, executing, and analyzing a full-stack digital marketing and content strategy, including website copy/information architecture, landing pages, SEO/SEM, paid media, marketing automation/email marketing/CRM management, digital analytics/ROI calculations, and other digitally driven lead-generation and -nurturing activities
Have 3+ years of experience of writing and developing short- and long-form content and thought leadership across multiple formats and channels as described previously
Are familiar with any of the following digital platforms, their capabilities, and their optimization tactics: Contentful (our CMS), Salesforce Marketing Cloud Account Engagement (our CRM—formerly known as Pardot), Google Analytics, Google Tag Manager, SEMRush, Google Search Console, etc.
Are willing to jump in anywhere else you might be needed to support our mini-but-mighty mob of merry marketeers (e.g., event marketing, award applications, etc.)
What you’ll bring to the table
Must-haves:
Bachelor’s degree in marketing or related field, or an equivalent combination of education and experience
3+ years of experience in digital marketing and content/strategy development
Strong communication skills, especially virtual presentations and written communications
Strong analytical skills and ability to use data to drive decision-making
Minimum home internet speeds of 50 Mbps download and 7 Mbps upload (not reimbursed)
2-3 professional references available upon request
2-3 professional writing/project samples that you feel best demonstrate your ability to perform the work described to this point (please include as links within or as an addendum to your formal resume when you apply)
Nice-to-haves:
B2B or enterprise product/service experience
Technical proficiency/direct experience in digital media attribution and pixel tracking, with a solid understanding of how to implement, analyze, and optimize pixel technology for effective tracking and measurement of earned and paid advertising campaigns
Comfort operating in a 99% virtual team environment (we use MS Teams)
Familiarity with digital project management/Kanban tools (we use Hive)
Perks and benefits
Flexible working arrangements: Fully remote working and flex-scheduling, as needed, to make sure work works for your life and not the other way around
Career development: LinkedIn Learning, numerous internal learning & development programs and courses (both within Cartus and as part of the Anywhere family), employee resource groups (ERGs)
Paid time off: unlimited vacation, generous sick leave, and double-digit company-wide holidays every year
Health and welfare: Medical, Dental, Vision insurance; Mental Health & Wellness programs; Life Insurance
Financial benefits: 401k, HSAs, HRAs & FSAs provided; tuition reimbursement
A final note to candidates
Finally, please note that while this position is a full-time, 100% US-based remote role, the ideal candidate will reside in the Eastern United States—though exceptions may be made for outstanding candidates in other US time zones willing to flex (not increase) their hours as needed.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
With more than 60 years in operation, Cartus (https://www.cartus.com/) offers a broad range of world-class employee relocation services designed to manage all aspects of an employee’s move and facilitate a smooth transition in what otherwise may be a difficult process for that employee. Cartus is a leading provider of outsourced relocation services in the United States and worldwide. The Company assists in the transfer of employees from more than half of Fortune 500 companies, and facilitates U.S. corporate-sponsored relocations, including orchestrating moves for numerous affinity membership organizations and government agencies. Cartus is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.
At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_Anywhere%20CSR%20Report%202022.pdf) .
You’ll find our commitment to diversity reflected in our achievements:
Recognized as one of the World’s Most Ethical Companies since 2011.
Anywhere has also been designated a Great Place to Work since 2019.
Recognized by Fortune as one of America’s Most Innovative Companies.
Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.
With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.
EEO Statement: EOE including disability/veteran
Cartus is leaning into its essence, Where Mobility Meets Agility®. As an industry leader, we deliver the full spectrum of global talent mobility and corporate relocation solutions to organizations of all sizes across the world. These include more than a third of Fortune 100 companies as well as hundreds of clients with small-to-midsize programs.
Cartus is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), which is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate—including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA®, and Sotheby's International Realty®—the Anywhere® portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.
What you’ll do
We are seeking a dynamic digital marketing maven and content creator with a B2B or enterprise product/service background to join our global branding and communications team. This role would report to our director of branding & communications. On any given day, the person we hire for this role might find themselves:
Working closely with the Cartus branding & comms team (your direct peers) and cross-functional subject matter experts to develop short- and long-form multichannel content to support Cartus lead generation/nurturing activities and elevate our reputation for industry thought leadership, including but not limited to blog posts, podcasts, white papers, survey reports, video scripts/storyboards, product marketing materials, webinars, and social media campaigns
Collaborating with the Cartus web team and third-party agency partners to:
Help develop and manage buyer personas and journeys
Develop and manage lead generation and nurture strategies and campaigns using our marketing/email automation platform
Continue optimizing cartus.com’s front-end UX/UI and back-end capabilities
Manage short- and long-term SEO strategy
Create landing pages to support paid and earned digital campaigns
Update native and embedded cartus.com content and resources
Partnering with our external agency of record to build and refine our paid media campaigns, deploying tactics for brand awareness, demand generation, lead conversion, and other top-of-funnel tactics
Coordinating with external and internal partners and data sources to deliver validated analytics and reporting around digital lead generation/attribution, web traffic, and other evergreen and campaign-specific KPIs
Researching and presenting on the latest trends and best practices in digital marketing
As needed, writing and developing other thought leadership content in partnership with our external communications team
Occasionally, proofreading/editing content for other branding and communications deliverables
Rarely, traveling for industry or team events (1-2x/year)
Who you are
We might be talking about YOU if you:
Are motivated by the challenge of melding the creative with the quantitative to develop, implement, and optimize Cartus’ short- and long-term digital marketing and content strategy
Are not afraid to initiate change when you see opportunities, even at the cost of short-term discomfort
Are an outstanding written and verbal communicator
Have a growth mindset to adopt challenge, learn from failure, and understand that setbacks are opportunities for growth
Have 3+ years of hands-on experience building, executing, and analyzing a full-stack digital marketing and content strategy, including website copy/information architecture, landing pages, SEO/SEM, paid media, marketing automation/email marketing/CRM management, digital analytics/ROI calculations, and other digitally driven lead-generation and -nurturing activities
Have 3+ years of experience of writing and developing short- and long-form content and thought leadership across multiple formats and channels as described previously
Are familiar with any of the following digital platforms, their capabilities, and their optimization tactics: Contentful (our CMS), Salesforce Marketing Cloud Account Engagement (our CRM—formerly known as Pardot), Google Analytics, Google Tag Manager, SEMRush, Google Search Console, etc.
Are willing to jump in anywhere else you might be needed to support our mini-but-mighty mob of merry marketeers (e.g., event marketing, award applications, etc.)
What you’ll bring to the table
Must-haves:
Bachelor’s degree in marketing or related field, or an equivalent combination of education and experience
3+ years of experience in digital marketing and content/strategy development
Strong communication skills, especially virtual presentations and written communications
Strong analytical skills and ability to use data to drive decision-making
Minimum home internet speeds of 50 Mbps download and 7 Mbps upload (not reimbursed)
2-3 professional references available upon request
2-3 professional writing/project samples that you feel best demonstrate your ability to perform the work described to this point (please include as links within or as an addendum to your formal resume when you apply)
Nice-to-haves:
B2B or enterprise product/service experience
Technical proficiency/direct experience in digital media attribution and pixel tracking, with a solid understanding of how to implement, analyze, and optimize pixel technology for effective tracking and measurement of earned and paid advertising campaigns
Comfort operating in a 99% virtual team environment (we use MS Teams)
Familiarity with digital project management/Kanban tools (we use Hive)
Perks and benefits
Flexible working arrangements: Fully remote working and flex-scheduling, as needed, to make sure work works for your life and not the other way around
Career development: LinkedIn Learning, numerous internal learning & development programs and courses (both within Cartus and as part of the Anywhere family), employee resource groups (ERGs)
Paid time off: unlimited vacation, generous sick leave, and double-digit company-wide holidays every year
Health and welfare: Medical, Dental, Vision insurance; Mental Health & Wellness programs; Life Insurance
Financial benefits: 401k, HSAs, HRAs & FSAs provided; tuition reimbursement
A final note to candidates
Finally, please note that while this position is a full-time, 100% US-based remote role, the ideal candidate will reside in the Eastern United States—though exceptions may be made for outstanding candidates in other US time zones willing to flex (not increase) their hours as needed.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
With more than 60 years in operation, Cartus (https://www.cartus.com/) offers a broad range of world-class employee relocation services designed to manage all aspects of an employee’s move and facilitate a smooth transition in what otherwise may be a difficult process for that employee. Cartus is a leading provider of outsourced relocation services in the United States and worldwide. The Company assists in the transfer of employees from more than half of Fortune 500 companies, and facilitates U.S. corporate-sponsored relocations, including orchestrating moves for numerous affinity membership organizations and government agencies. Cartus is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.
At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_Anywhere%20CSR%20Report%202022.pdf) .
You’ll find our commitment to diversity reflected in our achievements:
Recognized as one of the World’s Most Ethical Companies since 2011.
Anywhere has also been designated a Great Place to Work since 2019.
Recognized by Fortune as one of America’s Most Innovative Companies.
Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.
With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.
EEO Statement: EOE including disability/veteran