Director, Brand Marketing

Minimum Qualifications:

Have you got what it takes to succeed The following information should be read carefully by all candidates.Bachelor’s degree required in Business, Marketing or related discipline; MBA preferred15+ years of brand management, retail buying or marketing agency experience10+ years team leadership and management. Led a team of 3 – 5+ direct reportsHas made a recognized major contribution to the achievement of corporate objectives360◦ campaigns experience required (including TV, digital, social, PR, retail)New product innovations and launch experience required. Brand Lifecycle experience requiredProven Retail industry knowledge and retail math required. Mass experience requiredKids and/or Family marketing, Toy experience or quick turn fashion experience requiredDiversified experience and proven success across big and small companies, start-up entrepreneurial requiredSkills/Knowledge/Ability:Motivated by challenges and possesses a robust sense of curiosity. Can-do attitude. Ability to work independently (self-motivated) and complete projects within required timeframesMust manage multiple priorities with entrepreneurial, fast-paced actionAble to manage up, make tough, informed decisions quickly to keep projects on track using good judgement and accountabilityStrong analytical skills a must. Experience with diagnosing and resolving complex problems. Ability to pull insights from multiple sources and synthesize into a compelling storyBuilds strong relationships and supports cross-functional teams to align to the same goal. Focuses on productivity and efficiency. Avoids gossip and doesn’t engage in office politics. Values being part of the solution and encourages it in othersStrong presentation skills, confidence and maturity. Proven ability to effectively represent brand internally and externally. Strong executive presence. Some interaction with high level executivesBuild strong teams and prioritize people investment to promote from withinAbility to direct a business from all aspects: marketing, brand building, financial, and sales, including long-term Franchise buildingMust manage reasonable commuting distance to MGA Chatsworth HQ to support onsite business needs.Key Result Areas and Activities:Brand ManagementManage teams that own a portfolio of multiple brands, high volume, brand pipeline with new launches, growth, sustain / innovate and sunset lifecycle at different stages across the portfolioDrive the seasonal brand planning process; i.e., slot planning, white space opportunity analysis, product wave planning, price point analysis, NPD competitive data analysisEnsure integrity of brand positioning, age target, key attributes and ensure product, packaging, marketing communication, licensing and retail deliver on insights-based alignment and flawless execution and 360 integrationDeliver brand message with authority through compelling storytelling; present to internal and external stakeholders on behalf of the brand, including proven ability to perform with upper management executives, and C-suiteEnsure global perspective to key areas of brand management and team support follow-thru. Escalation to VP for key business impact issuesConsumer & Retail Marketing ActivationLead 360-marketing strategic plan and manage team(s) ownership for tactical triggers to drive consumer demand: TV advertising (creative development or advertising, media flighting, GRP/TRP, sponsorships), digital advertising and entertainment, YouTube, Instagram and other social channels with leadership oversight. Own upfront planning and budgeting process, with VP, including oversight to both US and INT Global plansOwn relationship with Entertainment and content creation team for short and long form content.Own brand management execution and strategy for PR event with PR team, external agencies, and support functions. Manage up to VP and CMO as neededStrategically support Sales and Retail Marketing for key account activations and how they align to 360-consumer brand plansCome with creative ideas to drive newness and innovative ways to efficiently market and encourage knowledge share and curiosity in cross functional and direct reportsCategory ManagementLead category analysis and be an expert in Girls toy categories; including but not limited to: Collectibles, Plush, Fashion Dolls, Nurturing Dolls, Large Dolls, Activities & DIY, Trend, Novelty, Fashion, Pre-schoolManage down and up insights to leadership and team bench strength depth of knowledge on category dominance in retail, e-commerce and creative advertising activations of key competitorsMaintain complete awareness of brand financials including inventory, forecasts etc. and understand implications to marketing investment, ROI and key activations. Manage up details to influence executive level decision making for P&L impactProven ability to analyze POS point of sales data with understanding of regional, store level data when necessary to determine trends and key performance indicators and business drivers. Ability to synthesize data to exec summary elevator pitch to managementBuild financial quotas by item as part of new season development, along with insightful data points research, historical, and competitive to justify financial growth targets for Sales, Supply & Demand PlanningDemonstrate decision-making abilities around investment alternatives that mitigate risk and maximize return. Identify issues and propose potential solutions. Work with leadership on total Girls portfolio management and brand contributions for larger business impactCross-Functional Team LeadershipHelp identify how to overcome barriers for the teamBe the ultimate authority on all things brand related for cross-functional partners: Sales, Retail Marketing, Licensing, Supply & Demand, Marketing Services, Entertainment, etc.Lead cross-functional teams on assigned business or project development initiativesEducate teams (Entertainment, Creative, Digital, Social etc.) on brand information and background that allow them to help create and execute programs that will drive consumer demandBe a leader and a team player, solution oriented with forward momentum and a sense of urgency to pull cross-functional players together to deliver on time and on budgetUnderstand and support the strategic function of Licensing and Franchise building pillars across teams and activationsExpertise in managing, coaching and mentoring direct reportsBuild teams through training and development; invest in bench strength and ability to promote from withinOperate with best in class examples for Girls Marketing, building repeatable processes and continuous improvementSupport VP team leadership, stepping up and managing up. Ability to work directly with CMO where appropriateShowcase executive presence and strategic leadership ability to represent the team at the highest level, including direct interaction with Founder/CEOOther duties as assigned per business needs

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