Real Time Medical Systems
Vice President of Marketing- Provider Partners Health Plans
Real Time Medical Systems, Baltimore, Maryland, United States, 21206
Vice President of Marketing
Are you the right candidate for this opportunity Make sure to read the full description below.This is a remote role with frequent travelReports to: CEOClassification: ExemptJob purpose summary"Provider Partners” is seeking a Vice President of Marketing to provide overall leadership, market awareness and direction, focused on redefining senior care through tech-enabled, value-based care. The Vice President of Marketing will be responsible for taking the lead on projects and marketing with focus on long term care, assisted living and other key market targets.ResponsibilitiesLead and execute all marketing initiatives and strategies to generate brand awareness for Provider Partners products in key target market:o Long-term care (LTC) and Assisted Living Facility (ALF) owners and operators,o LTC and ALF Association Executive Directors, Chairpersons, key employees, and keymembers.o National Nursing home and ALF associations – as above alsoo State and Federal elected officials, appointed agency leaders, and policy & regulatoryleaders, advisors, staff.Devise and present marketing plan and budgetInitiate go-to-marketing strategies to increase MQLs, including digital marketing campaigns, thought leadership, public relations, advertising, sponsorships, and proposalsManage and design external marketing collateral and presentations to support sales initiativesIdentify, plan, and execute presence at key national/regional industry conferences to promote the company and its products/services to target marketsOrchestrate public relations strategies with industry publications and local media contactsFoster strong partnerships with internal stakeholders to ensure marketing initiatives align with company growth strategies to meet ROI goalsStay at the forefront of industry trends, competitor activities, and customer insights to drive innovation and inform marketing strategies.Take the lead on projects and be comfortable starting with a very small team on day 1 and building that team as needed.Implement the plan above on a very aggressive timetable.SkillsExperience marketing within health care systems.10 Years experience in leading and managing a team.Demonstrated success in executing market strategies in highly competitive marketsExperience executing written content creationAbility to deliver excellent engaging large group, small group, and individual presentations.Knowledge of health and patient care facilities.Experience in post-acute or LTC is a big plus.Excellent communication skillsStrong ethicsTeam spirit with a positive attitudeBA/BS degree preferredWorking conditionsRemote work from home; there is an administrative office located in suburban Baltimore. Position requires frequent travel.Physical requirementsRemaining in a stationary position, often sitting for prolonged periods.Minimal lifting of 5-10 pounds of office related equipment as needed.Direct reportsMarketing team members
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Are you the right candidate for this opportunity Make sure to read the full description below.This is a remote role with frequent travelReports to: CEOClassification: ExemptJob purpose summary"Provider Partners” is seeking a Vice President of Marketing to provide overall leadership, market awareness and direction, focused on redefining senior care through tech-enabled, value-based care. The Vice President of Marketing will be responsible for taking the lead on projects and marketing with focus on long term care, assisted living and other key market targets.ResponsibilitiesLead and execute all marketing initiatives and strategies to generate brand awareness for Provider Partners products in key target market:o Long-term care (LTC) and Assisted Living Facility (ALF) owners and operators,o LTC and ALF Association Executive Directors, Chairpersons, key employees, and keymembers.o National Nursing home and ALF associations – as above alsoo State and Federal elected officials, appointed agency leaders, and policy & regulatoryleaders, advisors, staff.Devise and present marketing plan and budgetInitiate go-to-marketing strategies to increase MQLs, including digital marketing campaigns, thought leadership, public relations, advertising, sponsorships, and proposalsManage and design external marketing collateral and presentations to support sales initiativesIdentify, plan, and execute presence at key national/regional industry conferences to promote the company and its products/services to target marketsOrchestrate public relations strategies with industry publications and local media contactsFoster strong partnerships with internal stakeholders to ensure marketing initiatives align with company growth strategies to meet ROI goalsStay at the forefront of industry trends, competitor activities, and customer insights to drive innovation and inform marketing strategies.Take the lead on projects and be comfortable starting with a very small team on day 1 and building that team as needed.Implement the plan above on a very aggressive timetable.SkillsExperience marketing within health care systems.10 Years experience in leading and managing a team.Demonstrated success in executing market strategies in highly competitive marketsExperience executing written content creationAbility to deliver excellent engaging large group, small group, and individual presentations.Knowledge of health and patient care facilities.Experience in post-acute or LTC is a big plus.Excellent communication skillsStrong ethicsTeam spirit with a positive attitudeBA/BS degree preferredWorking conditionsRemote work from home; there is an administrative office located in suburban Baltimore. Position requires frequent travel.Physical requirementsRemaining in a stationary position, often sitting for prolonged periods.Minimal lifting of 5-10 pounds of office related equipment as needed.Direct reportsMarketing team members
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