TULA Skincare
Creative Director
TULA Skincare, New York, New York, us, 10261
Overview
Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.TULA Skincare is looking for a Creative Director with a passion for beauty, culture & visual storytelling to steward the brand aesthetic and drive commercial success from strategy to hands-on execution. The future Creative Director will enjoy working in fast-paced settings and be passionate about creating and executing elevated, engaging and insights-based creative work that builds connections with consumers and drives demand.
This role reports to the VP of Brand.
Key Responsibilities
Lead the team in developing on-brand, high-performing & insights-based creative
Partner with VP of Brand to define the overall visual strategy for the brand across every consumer touchpoint across online and offline channels including a brand design system and campaign toolkits
Grow & develop our digital design, retail and experiential design and copy team leads - effectively resource & support their success as they realize their creative visions, define process & workflows, scale capabilities
Build, own & deliver against a creative budget, strategically allocating resources for campaign photography, freelance talent, technology & tools, and other investments to drive our business priorities forward
Ensure that the TULA brand is presented in a clear, cohesive manner, supporting all business & brand objectives across a global omnichannel landscape
Establish best practices and process for day to day operations of creative team & partner with Senior Director of Marketing on campaign execution, ensuring that creative is meeting strategic goals & executing on timelines
Develop strategies & best practices to continually develop commercially successful assets & evolve the brand’s expression in partnership with e-commerce and retail/sales leaders
Ensure that the team is creatively inspired, engaged & motivated by the strength of the work they are putting into market
Ensure successful execution of campaign photo shoots
Bring in new creative ideas and digital / visual trends
Requirements
10+ years of professional experience in a creative environment including managing a team, leading cross-platform design projects & creating assets for beauty or a CPG brand
Deep brand expertise- either as a creative director in house or at an agency responsible for brand development
Ability to work cross-functionally with partners across the organization including sales, brand, digital and integrated marketing
Excellent communication skills, strong team leadership skills
Experience with relevant tools: Figma,Photoshop, Illustrator, InDesign
Experience concepting & managing photo and video production
Ability to work in a fast-paced setting, under tight deadlines, with time management skills
Comfortable working both autonomously and collaboratively
Passion for beauty, aesthetics and bringing a brand’s vision to life
Must have a portfolio demonstrating relevant experience
About TULA Skincare TULA, meaning “balance” in Sanskrit, is a leading skincare & wellness brand built on the power of probiotic extracts & superfoods. We believe that the same ingredients which are good for your body are also great for your skin. We focus on being healthy, not perfect & feeling confident in your skin. We are committed to bringing clean, clinically proven & effective skincare to the market. We are proudly cruelty-free. Alongside TULA.com we retail with ULTA Beauty, Nordstrom, Neiman Marcus, Dermstore, QVC, & Amazon. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world. Our team has experience in some of the top consumer startups & beauty companies. TULA headquarters are based in New York City.
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Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.TULA Skincare is looking for a Creative Director with a passion for beauty, culture & visual storytelling to steward the brand aesthetic and drive commercial success from strategy to hands-on execution. The future Creative Director will enjoy working in fast-paced settings and be passionate about creating and executing elevated, engaging and insights-based creative work that builds connections with consumers and drives demand.
This role reports to the VP of Brand.
Key Responsibilities
Lead the team in developing on-brand, high-performing & insights-based creative
Partner with VP of Brand to define the overall visual strategy for the brand across every consumer touchpoint across online and offline channels including a brand design system and campaign toolkits
Grow & develop our digital design, retail and experiential design and copy team leads - effectively resource & support their success as they realize their creative visions, define process & workflows, scale capabilities
Build, own & deliver against a creative budget, strategically allocating resources for campaign photography, freelance talent, technology & tools, and other investments to drive our business priorities forward
Ensure that the TULA brand is presented in a clear, cohesive manner, supporting all business & brand objectives across a global omnichannel landscape
Establish best practices and process for day to day operations of creative team & partner with Senior Director of Marketing on campaign execution, ensuring that creative is meeting strategic goals & executing on timelines
Develop strategies & best practices to continually develop commercially successful assets & evolve the brand’s expression in partnership with e-commerce and retail/sales leaders
Ensure that the team is creatively inspired, engaged & motivated by the strength of the work they are putting into market
Ensure successful execution of campaign photo shoots
Bring in new creative ideas and digital / visual trends
Requirements
10+ years of professional experience in a creative environment including managing a team, leading cross-platform design projects & creating assets for beauty or a CPG brand
Deep brand expertise- either as a creative director in house or at an agency responsible for brand development
Ability to work cross-functionally with partners across the organization including sales, brand, digital and integrated marketing
Excellent communication skills, strong team leadership skills
Experience with relevant tools: Figma,Photoshop, Illustrator, InDesign
Experience concepting & managing photo and video production
Ability to work in a fast-paced setting, under tight deadlines, with time management skills
Comfortable working both autonomously and collaboratively
Passion for beauty, aesthetics and bringing a brand’s vision to life
Must have a portfolio demonstrating relevant experience
About TULA Skincare TULA, meaning “balance” in Sanskrit, is a leading skincare & wellness brand built on the power of probiotic extracts & superfoods. We believe that the same ingredients which are good for your body are also great for your skin. We focus on being healthy, not perfect & feeling confident in your skin. We are committed to bringing clean, clinically proven & effective skincare to the market. We are proudly cruelty-free. Alongside TULA.com we retail with ULTA Beauty, Nordstrom, Neiman Marcus, Dermstore, QVC, & Amazon. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world. Our team has experience in some of the top consumer startups & beauty companies. TULA headquarters are based in New York City.
#J-18808-Ljbffr