Ocean Conservancy
Associate Director, Social Media
Ocean Conservancy, Washington, District of Columbia, us, 20022
ABOUT OCEAN CONSERVANCY
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.Ocean Conservancy works to protect our ocean from today’s greatest global challenges. Together with our partners, we create evidence-based solutions for a healthy ocean and the wildlife and communities that depend on it.
POSITION SUMMARY
The Associate Director of Social Media will report directly to the Director of Digital Engagement and Advocacy and will be responsible for developing, reviewing, and managing social media content, with a primary focus on LinkedIn, to expand Ocean Conservancy’s conservation priorities and institutional brand awareness. This position will lead the LinkedIn long-term and rapid response strategies for Ocean Conservancy and provide thoughtful oversight of audience engagement and growth across all channels. This position will also be responsible for developing strategies that elevate Ocean Conservancy’s thought leadership and will identify messaging opportunities and strategies for individual staff members’ outreach methods, including the CEO. The Associate Director of Social Media will work closely with the Director of Digital Engagement and Advocacy to lead, execute, and report on multi-channel strategies for organization-wide campaigns, such as World Ocean Day, Earth Day, Giving Tuesday, Plastic Free July, and more.
PRIMARY RESPONSIBILITIES
Strategy : Takes strategic initiative in Ocean Conservancy’s LinkedIn activities and develops and implements strategies to maximize engagements and impressions. Uses past performance metrics to help inform forward movement, but isn’t afraid to try bold, innovative approaches. Establishes and implements strategies and cadence for Ocean Conservancy’s thought leadership personal channels to help optimize their profiles and expand their reach. Leads on ‘per channel’ strategies for Ocean Conservancy’s other social media platforms and ensures best practices are being implemented.
Growth : Creates a strategic plan for reaching and engaging with advocacy targets, key partners/allies, and potential funders through Ocean Conservancy’s LinkedIn as well as Ocean Conservancy’s thought leaders’ personal pages, based on our program and institutional goals. Closely monitors digital trends and provides strategic insight into growing our LinkedIn audience and moving them up the ladder of engagement.
Audience : Identifies new audiences and creates meaningful engagement plans, including responding to comments and questions in a timely manner. Incorporates and tests new avenues for audience growth. Stays on top of trends within the community and adapts strategies based on audiences’ evolving needs.
Impact : Collaborates with Ocean Conservancy’s leadership to optimize impact and reach specific program-focused audiences to highlight Ocean Conservancy’s contributions to the conservation space.
Management : Supervises at least one member of the Digital team. Directly manages Ocean Conservancy’s LinkedIn channel. Helps manage messaging for Ocean Conservancy’s thought leadership personal social media channels.
Reporting : Oversees the reporting for social media outreach and develops new areas for tracking and metrics. Reports out on a monthly basis in addition to ad-hoc reports for leaders within the institution.
Programs : Liaises and joins at least one program team meeting to help advise and inform program efforts. Shares and highlights program social media successes with the program teams.
Production : Writes, produces, and schedules social media posts. Stays on top of channel algorithms and advises changes to processes. Troubleshoots issues that arise.
Campaigns : Collaborates with the Director of Digital Engagement and Advocacy, as well as the Digital team, on many of Ocean Conservancy’s priority campaigns. Leads and collaborates on digital toolkits created for outside messengers.
Performs other duties as assigned by supervisor.
EDUCATION/REQUIRED SKILLS/QUALIFICATIONS
Bachelor’s degree in communications, marketing, or environmental studies is preferred or equivalent work experience.
At least seven years’ experience in managing digital engagement with advocacy, Congressional or political campaigns and/or nonprofit experience highly preferred.
Prior supervisory experience of at least three years is required.
Strong written and verbal communication skills and familiarity with AP style.
Proficiency with LinkedIn, Microsoft Office, WordPress, Mac operating systems.
Demonstrated capacity to work effectively with diverse teams, collaborate across disciplines and work collaboratively.
Ability to manage multiple projects at once and meet tight deadlines and/or adapt to change.
#J-18808-Ljbffr
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.Ocean Conservancy works to protect our ocean from today’s greatest global challenges. Together with our partners, we create evidence-based solutions for a healthy ocean and the wildlife and communities that depend on it.
POSITION SUMMARY
The Associate Director of Social Media will report directly to the Director of Digital Engagement and Advocacy and will be responsible for developing, reviewing, and managing social media content, with a primary focus on LinkedIn, to expand Ocean Conservancy’s conservation priorities and institutional brand awareness. This position will lead the LinkedIn long-term and rapid response strategies for Ocean Conservancy and provide thoughtful oversight of audience engagement and growth across all channels. This position will also be responsible for developing strategies that elevate Ocean Conservancy’s thought leadership and will identify messaging opportunities and strategies for individual staff members’ outreach methods, including the CEO. The Associate Director of Social Media will work closely with the Director of Digital Engagement and Advocacy to lead, execute, and report on multi-channel strategies for organization-wide campaigns, such as World Ocean Day, Earth Day, Giving Tuesday, Plastic Free July, and more.
PRIMARY RESPONSIBILITIES
Strategy : Takes strategic initiative in Ocean Conservancy’s LinkedIn activities and develops and implements strategies to maximize engagements and impressions. Uses past performance metrics to help inform forward movement, but isn’t afraid to try bold, innovative approaches. Establishes and implements strategies and cadence for Ocean Conservancy’s thought leadership personal channels to help optimize their profiles and expand their reach. Leads on ‘per channel’ strategies for Ocean Conservancy’s other social media platforms and ensures best practices are being implemented.
Growth : Creates a strategic plan for reaching and engaging with advocacy targets, key partners/allies, and potential funders through Ocean Conservancy’s LinkedIn as well as Ocean Conservancy’s thought leaders’ personal pages, based on our program and institutional goals. Closely monitors digital trends and provides strategic insight into growing our LinkedIn audience and moving them up the ladder of engagement.
Audience : Identifies new audiences and creates meaningful engagement plans, including responding to comments and questions in a timely manner. Incorporates and tests new avenues for audience growth. Stays on top of trends within the community and adapts strategies based on audiences’ evolving needs.
Impact : Collaborates with Ocean Conservancy’s leadership to optimize impact and reach specific program-focused audiences to highlight Ocean Conservancy’s contributions to the conservation space.
Management : Supervises at least one member of the Digital team. Directly manages Ocean Conservancy’s LinkedIn channel. Helps manage messaging for Ocean Conservancy’s thought leadership personal social media channels.
Reporting : Oversees the reporting for social media outreach and develops new areas for tracking and metrics. Reports out on a monthly basis in addition to ad-hoc reports for leaders within the institution.
Programs : Liaises and joins at least one program team meeting to help advise and inform program efforts. Shares and highlights program social media successes with the program teams.
Production : Writes, produces, and schedules social media posts. Stays on top of channel algorithms and advises changes to processes. Troubleshoots issues that arise.
Campaigns : Collaborates with the Director of Digital Engagement and Advocacy, as well as the Digital team, on many of Ocean Conservancy’s priority campaigns. Leads and collaborates on digital toolkits created for outside messengers.
Performs other duties as assigned by supervisor.
EDUCATION/REQUIRED SKILLS/QUALIFICATIONS
Bachelor’s degree in communications, marketing, or environmental studies is preferred or equivalent work experience.
At least seven years’ experience in managing digital engagement with advocacy, Congressional or political campaigns and/or nonprofit experience highly preferred.
Prior supervisory experience of at least three years is required.
Strong written and verbal communication skills and familiarity with AP style.
Proficiency with LinkedIn, Microsoft Office, WordPress, Mac operating systems.
Demonstrated capacity to work effectively with diverse teams, collaborate across disciplines and work collaboratively.
Ability to manage multiple projects at once and meet tight deadlines and/or adapt to change.
#J-18808-Ljbffr