National Multiple Sclerosis Society
Marketing Director, Constituent Experience
National Multiple Sclerosis Society, Phila, Pennsylvania, United States, 19117
WHO WE ARE:The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.The Director, Constituent Experience will be a key member in delivering strategic business outcomes. With a strong focus on the metrics including revenue, demand, traffic, website conversion, retention, and engagement, the position will oversee marketing Society's events, products, and campaigns focusing on Leadership Events, Individual Giving and Corporate Giving. This leader will be part of teams that define campaign objectives, determine target audiences, key messages, and channels. As a result of this work, the Society will deliver personalized journeys for our constituents to maximize individuals' lifetime engagement, drive revenue and increase the Society's impact on people affected by MS.
Lead Marketing Campaign Development (40%)Design marketing initiatives to ensure that a continuous stream of relevant content is delivered to target audiences via multiple channels, including email, social media, events, and webLead the development of campaign content and marketing strategies, driving deeper connections with Society constituents across several functional areasBuild and define marketing strategies & tactical plans for customer experience and constituent facing campaigns, experience programs & offerings to increase awareness and engagement, demand, adoption, and advocacyCollaborate functional leadership to assess innovative tools, methodologies and approaches to help drive results, impact and/or speed to marketWork in a matrixed environment to develop marketing strategy and expand core capabilities and experiences for the constituents we servePartner with technology experts to understand data flow & technical feasibilityUncover business opportunities through analysis of customer, web, and marketing dataIdentify and research trends in marketing technology and continuously update team on new capabilities to enhance our marketing strategies and digital portfolioLead Marketing Campaign Delivery (50%)Oversee the production, implementation and tracking of marketing campaigns for designated departmentsEnsure campaign brand adherence, ensuring timely collaboration and tactical executionOversee the development of marketing materials to ensure accuracy and provide formal sign off when applicableOversee data management needed to execute campaign tactics including, list pulls, data scrubbing and QA checksPartner with technology experts to understand data flow & technical feasibility of campaign level strategies and tacticsPartner the functional leaders and marketing team members ensuring the tasks are briefed and designed in alignment with the campaign objectivesManage ongoing changes to the campaign and added projects associated with the overall campaign including ensuring all downstream changes neededTrack and measure program and campaign goals
(10%)Compile regular reports of campaign performance and results to track and measure successCoordinate regular reports of campaign results, including web analysis and evaluation of KPIs.Collect and use data to inform new campaigns and the evaluation of existing campaigns.Maintain regular measurement of the ROI of campaigns and progress to campaign goalsUncover business opportunities through analysis of available marketing dataOther duties as assignedMinimum Experience/Skills/Competencies Required6+ years of managing brand, marketing and/or complex campaignsStrong analytical, project management, and both written and oral communications skills are required.E-mail marketing and loyalty program management experience, preferredAdept at metrics analysis, can draw conclusions, and recommend immediate actionAbility to lead through collaboration to think critically, initiate and bring multiple projects to fruitionExperience working in a matrixed environment to prioritize and manage projects, as well as fully leverage resources, a plusExceptional interpersonal skills for relationship building at all levels of organization, including cross-departmental colleagues, C-suite, and clientsAbility to thrive in a lean, self-motivated, proactive environmentCommitment to diversity of thought and consideration of different ideasStrong relationship building and communication skills with the ability to build trust and motivate staff and volunteers to perform at their best to achieve strategic business outputsOccasional travel requiredTechnical/OtherExperience with marketing technology, specifically Campaign Management and Data Management Platforms a plusExperience with project management technology a plus (Asana)Communications and brand/marketing development and management experience, including media management and internal communications tools, systems, and processes; expertise in content planning and developing across an organizationExceptional writing and communications skills required.Experience influencing and directing layout/design development (web, video, and print) and evaluation preferred.Compensation & Benefits InformationThe estimated hiring compensation range for this role is$69,000 - $90,000. Final offers will be based on the candidate'sgeographic location and consider career experience and may vary from this range due to these and other factors.The National Multiple Sclerosis Society provides a highly competitive, comprehensive benefit package to employees. These benefits include a considerable Paid Time Off Plan; Paid Holidays; 401k Retirement Savings Plan with Society match; Educational Reimbursement Plan; Professional Development Assistance; Commuter Benefit Plan; Comprehensive Health & Welfare benefits including Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage, Life Assistance Plan as well as additional voluntary benefit offerings.The Society has a career framework that is our foundation of a clear, consistent structure for growth and careers. It is comprised of career bands and career levels, as well as functions and disciplines, that together, capture the Society's positions and work.This position is in the Professional career band and a level of 3 (P3).The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.APPLICATION INSTRUCTIONS:We appreciate your consideration of our job opportunities and strive to make it as effortless as possible to apply for our positions. With only a few required sections and the option to use our resume parsing tool, we aim to streamline the application experience, saving you time and effort. Additionally, if you wish to include a
cover letter
with your application, please feel free to attach it along with your
resume , and any other documents required, to the
Resume/CV document upload section
at the bottom of the
My Experience
page. We appreciate your interest in joining our team and look forward to receiving your application!Important : Please check the job posting to see if a Cover Letter or any other documents are required for the position you are applying to.
You will not be able to modify your application after you submit it.
The My Experience page is the only opportunity to add your cover letter and supporting document attachments. If you experience any trouble submitting your materials, please check out our FAQ & Contact Us page.
Lead Marketing Campaign Development (40%)Design marketing initiatives to ensure that a continuous stream of relevant content is delivered to target audiences via multiple channels, including email, social media, events, and webLead the development of campaign content and marketing strategies, driving deeper connections with Society constituents across several functional areasBuild and define marketing strategies & tactical plans for customer experience and constituent facing campaigns, experience programs & offerings to increase awareness and engagement, demand, adoption, and advocacyCollaborate functional leadership to assess innovative tools, methodologies and approaches to help drive results, impact and/or speed to marketWork in a matrixed environment to develop marketing strategy and expand core capabilities and experiences for the constituents we servePartner with technology experts to understand data flow & technical feasibilityUncover business opportunities through analysis of customer, web, and marketing dataIdentify and research trends in marketing technology and continuously update team on new capabilities to enhance our marketing strategies and digital portfolioLead Marketing Campaign Delivery (50%)Oversee the production, implementation and tracking of marketing campaigns for designated departmentsEnsure campaign brand adherence, ensuring timely collaboration and tactical executionOversee the development of marketing materials to ensure accuracy and provide formal sign off when applicableOversee data management needed to execute campaign tactics including, list pulls, data scrubbing and QA checksPartner with technology experts to understand data flow & technical feasibility of campaign level strategies and tacticsPartner the functional leaders and marketing team members ensuring the tasks are briefed and designed in alignment with the campaign objectivesManage ongoing changes to the campaign and added projects associated with the overall campaign including ensuring all downstream changes neededTrack and measure program and campaign goals
(10%)Compile regular reports of campaign performance and results to track and measure successCoordinate regular reports of campaign results, including web analysis and evaluation of KPIs.Collect and use data to inform new campaigns and the evaluation of existing campaigns.Maintain regular measurement of the ROI of campaigns and progress to campaign goalsUncover business opportunities through analysis of available marketing dataOther duties as assignedMinimum Experience/Skills/Competencies Required6+ years of managing brand, marketing and/or complex campaignsStrong analytical, project management, and both written and oral communications skills are required.E-mail marketing and loyalty program management experience, preferredAdept at metrics analysis, can draw conclusions, and recommend immediate actionAbility to lead through collaboration to think critically, initiate and bring multiple projects to fruitionExperience working in a matrixed environment to prioritize and manage projects, as well as fully leverage resources, a plusExceptional interpersonal skills for relationship building at all levels of organization, including cross-departmental colleagues, C-suite, and clientsAbility to thrive in a lean, self-motivated, proactive environmentCommitment to diversity of thought and consideration of different ideasStrong relationship building and communication skills with the ability to build trust and motivate staff and volunteers to perform at their best to achieve strategic business outputsOccasional travel requiredTechnical/OtherExperience with marketing technology, specifically Campaign Management and Data Management Platforms a plusExperience with project management technology a plus (Asana)Communications and brand/marketing development and management experience, including media management and internal communications tools, systems, and processes; expertise in content planning and developing across an organizationExceptional writing and communications skills required.Experience influencing and directing layout/design development (web, video, and print) and evaluation preferred.Compensation & Benefits InformationThe estimated hiring compensation range for this role is$69,000 - $90,000. Final offers will be based on the candidate'sgeographic location and consider career experience and may vary from this range due to these and other factors.The National Multiple Sclerosis Society provides a highly competitive, comprehensive benefit package to employees. These benefits include a considerable Paid Time Off Plan; Paid Holidays; 401k Retirement Savings Plan with Society match; Educational Reimbursement Plan; Professional Development Assistance; Commuter Benefit Plan; Comprehensive Health & Welfare benefits including Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage, Life Assistance Plan as well as additional voluntary benefit offerings.The Society has a career framework that is our foundation of a clear, consistent structure for growth and careers. It is comprised of career bands and career levels, as well as functions and disciplines, that together, capture the Society's positions and work.This position is in the Professional career band and a level of 3 (P3).The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.APPLICATION INSTRUCTIONS:We appreciate your consideration of our job opportunities and strive to make it as effortless as possible to apply for our positions. With only a few required sections and the option to use our resume parsing tool, we aim to streamline the application experience, saving you time and effort. Additionally, if you wish to include a
cover letter
with your application, please feel free to attach it along with your
resume , and any other documents required, to the
Resume/CV document upload section
at the bottom of the
My Experience
page. We appreciate your interest in joining our team and look forward to receiving your application!Important : Please check the job posting to see if a Cover Letter or any other documents are required for the position you are applying to.
You will not be able to modify your application after you submit it.
The My Experience page is the only opportunity to add your cover letter and supporting document attachments. If you experience any trouble submitting your materials, please check out our FAQ & Contact Us page.