Graco
Product Marketing Manager
Graco, Minneapolis, Minnesota, United States, 55400
Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.
Graco's Industrial Division is a fast-paced, high-performing, and growing business, with global operations and hundreds of millions of dollars in annual sales. Our equipment helps solve some of the world's most complex manufacturing challenges. Graco technology is used by automotive companies to achieve the highest quality paint finishes; electronics manufacturers rely on our solutions to manage heat inside 5G equipment and gaming consoles; battery producers use our technology to get the extra mile out of electric vehicles; and Graco enables solar panel manufacturers to increase efficiency while reducing footprint, just to name a few applications. Many of our end user customers are household names that are synonymous with technology thought leadership. Graco's Industrial Team is built for performance, innovation and service within these markets, with Leading Technology and Proven Quality.
What You Will Do at Graco
Responsible for the overall success of bringing to market Graco's lead portfolio for a specified segment. An energetic product marketing champion who is able to translate strategic growth objectives into the formulation and execution of integrated marketing plans to achieve market growth through brand awareness, demand generation campaigns, sales and channel partner enablement.
Marketing Strategic Planning and Execution
Create and execute global integrated go-to-market plans with regional coordination and measurable KPIs against key performance goalsDevelop lead portfolio for target segment and articulate our differentiated positioning for current and prospective customers based on customer needs and how they buyCreate enablement program for our go-to-market partners that deepens collaboration and provides Graco a market advantageIdentify and participate in industry, partner events and conferences in support of our strategic plans.
New Product Launches
Responsible for new product launches with measurable KPIs against key performance goals globally and with regional collaboration. Develop quantifiable value proposition, messaging and positioning that resonate with target market and buyer persona.Create and execute marketing plans for brand awareness, demand generation, sales and channel enablement. Collaborate with Corporate Marketing in the creation of thought leadership, portfolio content, sales tools, integrated campaigns and advertising.Coordinate conferences, trade shows, webinarsTrack and report on KPIs while providing insights and recommendations to improve results
Customer and Competitive and Market Research
Plan and conduct VOC, develop market segmentation and define the buyer journey map for target personasEvaluate, track and monitor market and competitor trends, translating them into messaging that differentiates the Graco portfolio
Other duties as assignedWhat You Will Bring to Graco
Bachelor's degree in Business, Marketing or Technical field. Master's degree desirable7+ years marketing experience successfully bringing to market new products in B2B technical global organizationsTeam collaborator with demonstrated experience working in multi-functional and multi-regional teamsDemonstrated ability to effectively create, plan and implement marketing programsHighly organized, detailed oriented and process-based approach to problem solvingLifelong learner committed to professional and personal development and growthAbility to multi-task and manage multiple projects and deadlines simultaneouslyDemonstrated ability to communicate effectively with all organizational levels.Ability to successfully apply complete knowledge of fundamental concepts, practices, and proceduresPossess effective written and verbal communication skills in order to successfully work with all organizational levels and relay information and provide supporting evident to sustain his/her point of viewAbility to travel US and internationally up 30%
#LI-AI1
Power to Be
At Graco, the Power to Be means providing the support, resources and freedom to pave your own way. Bring your unique attributes to the table, along with a commitment to being your best self, and you can be a part of a culture that rewards effort, celebrates uniqueness, and gives you the tools you need to succeed and become your best, fullest self along the way. Our culture empowers employees to chart their own career path. Our managers provide support and opportunities while offering freedom for employees to find their own Power to Be. Whether you decide to move up within the same department or expand to another cross-functional group, you will gain the well-rounded experience to succeed on your own terms.
Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco's comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.
Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Proven Quality. Leading Technology. Launch your career with Graco!
Graco's Industrial Division is a fast-paced, high-performing, and growing business, with global operations and hundreds of millions of dollars in annual sales. Our equipment helps solve some of the world's most complex manufacturing challenges. Graco technology is used by automotive companies to achieve the highest quality paint finishes; electronics manufacturers rely on our solutions to manage heat inside 5G equipment and gaming consoles; battery producers use our technology to get the extra mile out of electric vehicles; and Graco enables solar panel manufacturers to increase efficiency while reducing footprint, just to name a few applications. Many of our end user customers are household names that are synonymous with technology thought leadership. Graco's Industrial Team is built for performance, innovation and service within these markets, with Leading Technology and Proven Quality.
What You Will Do at Graco
Responsible for the overall success of bringing to market Graco's lead portfolio for a specified segment. An energetic product marketing champion who is able to translate strategic growth objectives into the formulation and execution of integrated marketing plans to achieve market growth through brand awareness, demand generation campaigns, sales and channel partner enablement.
Marketing Strategic Planning and Execution
Create and execute global integrated go-to-market plans with regional coordination and measurable KPIs against key performance goalsDevelop lead portfolio for target segment and articulate our differentiated positioning for current and prospective customers based on customer needs and how they buyCreate enablement program for our go-to-market partners that deepens collaboration and provides Graco a market advantageIdentify and participate in industry, partner events and conferences in support of our strategic plans.
New Product Launches
Responsible for new product launches with measurable KPIs against key performance goals globally and with regional collaboration. Develop quantifiable value proposition, messaging and positioning that resonate with target market and buyer persona.Create and execute marketing plans for brand awareness, demand generation, sales and channel enablement. Collaborate with Corporate Marketing in the creation of thought leadership, portfolio content, sales tools, integrated campaigns and advertising.Coordinate conferences, trade shows, webinarsTrack and report on KPIs while providing insights and recommendations to improve results
Customer and Competitive and Market Research
Plan and conduct VOC, develop market segmentation and define the buyer journey map for target personasEvaluate, track and monitor market and competitor trends, translating them into messaging that differentiates the Graco portfolio
Other duties as assignedWhat You Will Bring to Graco
Bachelor's degree in Business, Marketing or Technical field. Master's degree desirable7+ years marketing experience successfully bringing to market new products in B2B technical global organizationsTeam collaborator with demonstrated experience working in multi-functional and multi-regional teamsDemonstrated ability to effectively create, plan and implement marketing programsHighly organized, detailed oriented and process-based approach to problem solvingLifelong learner committed to professional and personal development and growthAbility to multi-task and manage multiple projects and deadlines simultaneouslyDemonstrated ability to communicate effectively with all organizational levels.Ability to successfully apply complete knowledge of fundamental concepts, practices, and proceduresPossess effective written and verbal communication skills in order to successfully work with all organizational levels and relay information and provide supporting evident to sustain his/her point of viewAbility to travel US and internationally up 30%
#LI-AI1
Power to Be
At Graco, the Power to Be means providing the support, resources and freedom to pave your own way. Bring your unique attributes to the table, along with a commitment to being your best self, and you can be a part of a culture that rewards effort, celebrates uniqueness, and gives you the tools you need to succeed and become your best, fullest self along the way. Our culture empowers employees to chart their own career path. Our managers provide support and opportunities while offering freedom for employees to find their own Power to Be. Whether you decide to move up within the same department or expand to another cross-functional group, you will gain the well-rounded experience to succeed on your own terms.
Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco's comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.
Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Proven Quality. Leading Technology. Launch your career with Graco!