adMarketplace, Inc.
Director, Product Marketing
adMarketplace, Inc., Long Island City, New York, United States, 11101
Who We Are
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.At adMarketplace, our mission is to deliver the most engaging consumer search experiences while empowering advertisers to measure media performance accurately. Today, millions of people worldwide engage with our exclusive, transparent media placements across the internet’s leading browsers, shopping apps, and review sites.Our award-winning culture is built around five core values (known as our 5C’s): Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness. With these guiding values, adMarketplace seeks to empower our team to reach their full potential through continued learning, and the opportunity to do their best work.The RoleWe are seeking an exceptional Director of Product Marketing with a strong background in B2B marketing and a proven track record in launching new products and features. This individual will play a pivotal role in defining and executing the go-to-market strategy for our advertising and publisher products.The ideal candidate will have an understanding of the online advertising landscape, has previously worked in digital media/marketing, and will leverage their expertise to drive growth and innovation within our product lines. This role will report into the SVP of Marketing.What You’ll DoDevelop and execute marketing strategies and go-to-market plans for AMP’s media suite, our marketplace, and measurement services targeted at performance advertisers.Assess our market, understand the competitive landscape, our unique differentiation, and how to position adMarketplace to our audience.Identify and position measurement products to new and existing customers with new messaging and differentiators.Refine and understand customer personas to strategize and craft compelling narratives and points of view, positioning AMP as an essential partner for performance advertisers.Ensure our messaging across all marketing channels and customer touchpoints is consistent, compelling, and effective.Work cross-functionally with sales, BD, product, and client services teams to drive conversion, product adoption, and revenue growth.Ensure the successful launch of new products and capabilities to our customers and prospects, with sales enablement materials and training.Collaborate with the product team on roadmap development and customer feedback loop.Track, measure, and report on product marketing effectiveness metrics to inform strategic planning and decision-making.Manage, mentor, and grow direct reports.Qualifications7+ years of related work experience, with a minimum of 5 years in product marketing in a startup environment.Experience working on a marketing team as the only product marketing function.Demonstrated expertise in advertising or related industry.Exceptional understanding of product marketing techniques and methods.Proven ability to work cross-functionally with product, sales, and marketing teams.Excellent communication and interpersonal skills.Motivated self-starter with the ability to lead, manage, and execute.Strong analytical and project management skills.Ability to thrive in a fast-paced, dynamic environment.Compensation Range : $150,000 - $200,000 + BonusJoin UsadMarketplace has been named as one of the best places to work in New York City by Built In and Crain’s - the latter of which have recognized us the past three years straight! AMP is currently experiencing triple-digit growth, and it’s never been a better time to join our team!We offer a robust continuing education program, management training, regular company-wide lunch and learns, and well-defined career paths to ensure all our employees have an opportunity to grow.At adMarketplace, we play to win, but we learn from our setbacks. Our commitment to a collaborative environment means no one succeeds alone, and no one fails alone either.We know you’ve come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it’s a good thing we offer all of that and so much more. adMarketplace offers a dog-friendly office, Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours, and corporate retreats to encourage a strong work/life balance.
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Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.At adMarketplace, our mission is to deliver the most engaging consumer search experiences while empowering advertisers to measure media performance accurately. Today, millions of people worldwide engage with our exclusive, transparent media placements across the internet’s leading browsers, shopping apps, and review sites.Our award-winning culture is built around five core values (known as our 5C’s): Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness. With these guiding values, adMarketplace seeks to empower our team to reach their full potential through continued learning, and the opportunity to do their best work.The RoleWe are seeking an exceptional Director of Product Marketing with a strong background in B2B marketing and a proven track record in launching new products and features. This individual will play a pivotal role in defining and executing the go-to-market strategy for our advertising and publisher products.The ideal candidate will have an understanding of the online advertising landscape, has previously worked in digital media/marketing, and will leverage their expertise to drive growth and innovation within our product lines. This role will report into the SVP of Marketing.What You’ll DoDevelop and execute marketing strategies and go-to-market plans for AMP’s media suite, our marketplace, and measurement services targeted at performance advertisers.Assess our market, understand the competitive landscape, our unique differentiation, and how to position adMarketplace to our audience.Identify and position measurement products to new and existing customers with new messaging and differentiators.Refine and understand customer personas to strategize and craft compelling narratives and points of view, positioning AMP as an essential partner for performance advertisers.Ensure our messaging across all marketing channels and customer touchpoints is consistent, compelling, and effective.Work cross-functionally with sales, BD, product, and client services teams to drive conversion, product adoption, and revenue growth.Ensure the successful launch of new products and capabilities to our customers and prospects, with sales enablement materials and training.Collaborate with the product team on roadmap development and customer feedback loop.Track, measure, and report on product marketing effectiveness metrics to inform strategic planning and decision-making.Manage, mentor, and grow direct reports.Qualifications7+ years of related work experience, with a minimum of 5 years in product marketing in a startup environment.Experience working on a marketing team as the only product marketing function.Demonstrated expertise in advertising or related industry.Exceptional understanding of product marketing techniques and methods.Proven ability to work cross-functionally with product, sales, and marketing teams.Excellent communication and interpersonal skills.Motivated self-starter with the ability to lead, manage, and execute.Strong analytical and project management skills.Ability to thrive in a fast-paced, dynamic environment.Compensation Range : $150,000 - $200,000 + BonusJoin UsadMarketplace has been named as one of the best places to work in New York City by Built In and Crain’s - the latter of which have recognized us the past three years straight! AMP is currently experiencing triple-digit growth, and it’s never been a better time to join our team!We offer a robust continuing education program, management training, regular company-wide lunch and learns, and well-defined career paths to ensure all our employees have an opportunity to grow.At adMarketplace, we play to win, but we learn from our setbacks. Our commitment to a collaborative environment means no one succeeds alone, and no one fails alone either.We know you’ve come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it’s a good thing we offer all of that and so much more. adMarketplace offers a dog-friendly office, Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours, and corporate retreats to encourage a strong work/life balance.
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