Pelago
Director of Marketing Operations
Pelago, New York, New York, us, 10261
Overview of the Role:
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.Pelago is looking for an experienced and dynamic Senior Director of Marketing Operations to spearhead the development and execution of strategic operational initiatives, fostering collaboration and streamlining processes across the marketing organization (B2B commercial marketing and B2B2C growth marketing). The Senior Director of Marketing Operations will report to the CMO and will be a technical leaning leader that owns our full marketing tech stack and oversees marketing analytics and digital operations to ensure seamless data collection and analysis which will inform marketing strategies. This role will collaborate with the Engineering team, setting the roadmap and priorities for technical resources to ensure seamless data flow and technical alignment with marketing goals, as well as partner with revenue operations to ensure strategies are driving business growth.
In this role, you will...Data Management:
Oversee the management and accuracy of marketing data, in partnership with the central data team, ensuring it is collected, analyzed, and utilized to drive decision-making
Oversee the development of reporting dashboards in Looker, bringing in multiple external reporting sources
Optimize and maintain marketing technology stack to support data-driven marketing efforts
Budget Management:
Manage and optimizing the marketing budget to maximize ROI
Provide Regular reporting on budget utilization and performance metrics
Manage member enrollment forecasting operations
Technical Expertise:
Demonstrate proficiency in HTML and data manipulation techniques
Showcase experience in building lead scoring models
Demonstrate an understanding of landing page CMS and email platforms
Enable marketing campaigns through a variety of technologies
Showcase experience with data visualization tools and the ability to translate complex data into actionable insights
Possess a deep understanding of the marketing technology landscape and stay updated on industry trends
Possess a curiosity for solving complex problems with technology and process
Familiarity with programming languages a plus (e.g., Python, SQL)
Effective Communication and Stakeholder Buy-In:
Work closely with cross-functional teams, including sales, finance, and product, to ensure alignment and effective communication
Cultivate strong communication skills to articulate technical concepts to non-technical stakeholders
Collaborate with cross-functional teams, gaining buy-in from decision-makers through effective communication and strategic persuasion
Act as a bridge between technical and non-technical teams, ensuring alignment with overall business objectives
Team Leadership in a Technical Environment:
Lead and mentor a team of marketing professionals in a variety of areas
Manage team of digital marketing, design and web development
Foster an environment of continuous learning and innovation within the team
The background we're looking for...
7+ years of proven experience in a marketing operations leadership role with a technical focus
In-depth understanding of marketing technology, data science, and analytics
Understanding of CMS and HTML
Proficient in marketing automation tools, CRM, and other relevant software including, but not limited to Google Analytics, Wordpress, Salesloft, Hubspot, Salesforce, Iterable, Amplitude
Strong data manipulation skills, familiarity with programming skills (e.g., Python, SQL) a plus
Excellent leadership, communication, and interpersonal skills
What you’ll love about us…
We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.
Generous and meaningful equity package
Full Medical, Dental, & Vision coverage
401k Plan
Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
Paid maternity, paternity & new parent leave
Flexible working environment
Annual Learning and Development stipend to support continued learning and career development
Wellness Reimbursement Program
Mental Health Care through Spring Health
Access to Reproductive & Family Planning Care
Substance Use Support for employees and family members
At this time, we are unable to offer visa sponsorships for this position.
#J-18808-Ljbffr
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.Pelago is looking for an experienced and dynamic Senior Director of Marketing Operations to spearhead the development and execution of strategic operational initiatives, fostering collaboration and streamlining processes across the marketing organization (B2B commercial marketing and B2B2C growth marketing). The Senior Director of Marketing Operations will report to the CMO and will be a technical leaning leader that owns our full marketing tech stack and oversees marketing analytics and digital operations to ensure seamless data collection and analysis which will inform marketing strategies. This role will collaborate with the Engineering team, setting the roadmap and priorities for technical resources to ensure seamless data flow and technical alignment with marketing goals, as well as partner with revenue operations to ensure strategies are driving business growth.
In this role, you will...Data Management:
Oversee the management and accuracy of marketing data, in partnership with the central data team, ensuring it is collected, analyzed, and utilized to drive decision-making
Oversee the development of reporting dashboards in Looker, bringing in multiple external reporting sources
Optimize and maintain marketing technology stack to support data-driven marketing efforts
Budget Management:
Manage and optimizing the marketing budget to maximize ROI
Provide Regular reporting on budget utilization and performance metrics
Manage member enrollment forecasting operations
Technical Expertise:
Demonstrate proficiency in HTML and data manipulation techniques
Showcase experience in building lead scoring models
Demonstrate an understanding of landing page CMS and email platforms
Enable marketing campaigns through a variety of technologies
Showcase experience with data visualization tools and the ability to translate complex data into actionable insights
Possess a deep understanding of the marketing technology landscape and stay updated on industry trends
Possess a curiosity for solving complex problems with technology and process
Familiarity with programming languages a plus (e.g., Python, SQL)
Effective Communication and Stakeholder Buy-In:
Work closely with cross-functional teams, including sales, finance, and product, to ensure alignment and effective communication
Cultivate strong communication skills to articulate technical concepts to non-technical stakeholders
Collaborate with cross-functional teams, gaining buy-in from decision-makers through effective communication and strategic persuasion
Act as a bridge between technical and non-technical teams, ensuring alignment with overall business objectives
Team Leadership in a Technical Environment:
Lead and mentor a team of marketing professionals in a variety of areas
Manage team of digital marketing, design and web development
Foster an environment of continuous learning and innovation within the team
The background we're looking for...
7+ years of proven experience in a marketing operations leadership role with a technical focus
In-depth understanding of marketing technology, data science, and analytics
Understanding of CMS and HTML
Proficient in marketing automation tools, CRM, and other relevant software including, but not limited to Google Analytics, Wordpress, Salesloft, Hubspot, Salesforce, Iterable, Amplitude
Strong data manipulation skills, familiarity with programming skills (e.g., Python, SQL) a plus
Excellent leadership, communication, and interpersonal skills
What you’ll love about us…
We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.
Generous and meaningful equity package
Full Medical, Dental, & Vision coverage
401k Plan
Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
Paid maternity, paternity & new parent leave
Flexible working environment
Annual Learning and Development stipend to support continued learning and career development
Wellness Reimbursement Program
Mental Health Care through Spring Health
Access to Reproductive & Family Planning Care
Substance Use Support for employees and family members
At this time, we are unable to offer visa sponsorships for this position.
#J-18808-Ljbffr