Senior Product Marketing Manager, Global Strategic Marketing

Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Free medical coverage for employees* via the Health Investment Plan (HIP) PPO.An excellent retirement savings plan with high employer contribution.Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunityThis position works out of our Alameda, CA location in the Abbott Diabetes Care Division, where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. Our award-winning products and advertising have been recognized by CES (2022 Best of Innovation in Health and Wellness), Prix Galien Jubilee (2022 Best Medical Technology in the Past 50 Years), and Cannes Lions Pharma (2022 Gold and Silver Lions), and others. This is a chance to be part of the team who have already changed the lives of more than 4.5 million people around the world with diabetes and we are aiming our sights on doubling the business annual revenue in the next few years.As the Senior Product Marketing Manager, Global Strategic Marketing you will lead a team to drive go-to-market launch strategy, shape/define the product in partnership with the Product, Insights and R&D teams, deliver and ensure pull-through of the launch package for the Areas/Countries (including product training, positioning, key messaging, brochures and content), and be responsible for product launch success and driving growth of the FreeStyle Libre brand.What You’ll Work OnBe the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, critical market success factors, and customer needs.Serve as global marketing lead in new product development process, partnering with program management and development teams to define and develop next-generation products and on-market product improvements centered on meeting true user needs.Collaborate with key cross-functional partners (Insights, Product Management, Market Access, Strategic Planning) to drive direction of go-to-market (GTM) launch plans for new products and on-market product improvements.Ensure pull-through of GTM plan in partnership with Areas and Country colleagues to meet launch objectives and roll in local learnings and insights.Report to senior leadership team on development and progress through monthly business review process.Partner with the Clinical team to develop and drive strategic publication initiatives that support new product launch and market development initiatives.Partner with the Medical team to execute communication strategy that highlights the clinical value proposition of the FreeStyle Libre portfolio of products. Collaborate with global and local key opinion leaders to drive penetration and new market development initiatives.Develop and deliver product launch toolkits that provide impactful new product messaging and education to Area and Country commercial teams, including product training, positioning, key messaging, brochures etc.Partner with Regulatory Affairs, Legal and Medical colleagues in the development and review of marketing materials to ensure competitiveness, accuracy, and compliance.Lead and develop a team of Product Managers, providing guidance and leadership to deliver against strategic milestones and support career development plans.Key Success FactorsStrong influence management skills—effectively influences colleagues in a wide variety of geographies, cultures, and functions. Uses conflict resolution skills to achieve results through cross-functional groups.Excellent communication skills—has frequent contact with key opinion leaders and broad customer contact as well as interfaces with senior-level management from cross-functional groups and geographies to facilitate product-related decisions. Ability to translate product, clinical and scientific information into meaningful Consumer and Healthcare Professional messaging.Strong team player—ability to work as a key member of the global marketing team who is accountable to global strategic marketing leadership team as well as the product division and geographical marketing.Strong leadership skills—ability to function as the marketing “lead” on product, marketing, commercial and pipeline development.Project management skills—ability to manage complex projects and programs. Ability to pull the appropriate level, functional and geographic functions together to support initiatives.Analytical skills—ability to develop therapy and disease models, market and customer segmentation, creative, messaging, and claims surveys.Required QualificationsBachelors Degree preferably in Marketing, Business, Engineering, Life Sciences, or a related field.At least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.Preferred QualificationsAbility to lead a team in a fast-paced changing environment.Ability to lead/manage program budgets monthly.Ability to lead and manage creative agencies to deliver effective Consumer and Healthcare Profession marketing materials.Innovative and able to think openly, broadly and strategically.Experience in the diabetes category.Apply Now*Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:

www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at

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and on Twitter @AbbottNews.

Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.The base pay for this position is $125,700.00 – $251,500.00. In specific locations, the pay range may vary from the range posted.

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