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AniLive

Sr. Marketing Manager (Contract)

AniLive, Los Angeles, California, United States, 90079


Position Summary

Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.We are seeking a highly skilled and experienced Sr. Marketing Manager to join our dynamic team! The ideal candidate will have a proven track record of success in leading social media campaigns, creating viral content, shaping brand identity, and demonstrating strong leadership in leading a marketing team within entertainment startup companies.

What you will do

Lead the development and execution of comprehensive marketing strategies to promote AniLive across various platforms and channels

Conceptualize and produce engaging and shareable content that resonates with our target audience, driving organic reach and generating buzz around AniLive

Build and maintain relationships with key media outlets, journalists, and influencers to secure press coverage and maximize visibility for our brand and projects. Develop press releases, media kits, and other PR materials as needed

Oversee all aspects of social media marketing, including content creation, community engagement, influencer partnerships, and paid advertising campaigns. Utilize analytics to optimize performance and drive audience growth

Define and maintain the overall brand identity for our company and projects. Ensure brand consistency across all marketing materials and communications

Lead and mentor a team of marketing professionals, providing guidance, support, and inspiration to drive collaboration, creativity, and performance excellence

Manage marketing budgets effectively, allocating resources strategically to achieve maximum impact and ROI

What you will bring

Passion for the Japanese entertainment industry — anime, manga, gaming, VTubing... you must be an otaku!

6+ years experience in a marketing role, particularly in the entertainment sector's digital, social, and emerging technologies such as VTubing

3+ years leading a marketing team of any size

Business level English is required

You already have startup experience and enjoy the dynamics + face-paced nature inherent in startups

Proven track record of driving revenue by increasing sales through marketing activities

Experience building good relationships with internal and external stakeholders, especially as you work closely with the Design and Product teams

Excellent impersonal and communication skills, especially in a remote and multicultural working environment

Experience using Notion, GSuite, Microsoft Office, Slack, and Zoom

Bonus Points

Business level Japanese language skills

Work experience in the entertainment industry

Perks

Fully remote work environment

Flexible and adaptable to various scenarios

Company off-sites 2x a year held in Japan

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