Pink Lily
Marketing Manager, Media and Analytics
Pink Lily, Nashville, Tennessee, United States, 37247
SUMMARYCome join one of the fastest-growing online retailers in the country! Pink Lily is in search of a qualified Media and Analytics Manager to join our team and add to our continued success.
We're looking for someone with extensive experience in paid customer acquisition marketing with a proven track record of success in launching and managing digital marketing campaigns across multiple platforms, with a focus on Google PPC, PLA, and display ads. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a deep understanding of media metrics.ESSENTIAL DUTIES AND RESPONSIBILITIESLead all digital advertising efforts for a fast-growing online fashion retailer.Utilize data, consumer insights and key messaging to create compelling advertisements across digital marketing channels.Partner with cross-functional teams (design, content, social, operations, buying, finance, and merchandising) to help execute product launches, marketing commercialization and promotions.Plan, develop, and implement comprehensive paid media strategies to increase brand awareness, drive new customer acquisition and improve retention.Manage ad spend and optimize campaigns to achieve marketing goals and KPIs.Measures and reports performance of all digital marketing campaigns (by channel) and assesses against goals (ROASI and other KPIs); identify trends and insights and optimize spend and performance based on the insights.Create detailed reports and presentations that highlight the performance of media campaigns.Identify key trends, insights, and areas for improvement based on data analysis.Continuously A/B test channels, messages, creative, and landing pages for performanceManage / communicate with any third-party agencies on expectations, goals, and results.QUALIFICATIONS / PREFERRED SKILLSBachelor's degree in marketing, Business, or similarFashion/apparel and/or retail experience preferredGoogle Analytics: 5 yearsPPC Campaign Management: 5 yearsGoogle Search Ads CertificationExcellent analytical capabilitiesHighly proficient in Excel; experience in data analysisIncredibly organized with strong interpersonal and communication skillsDetail-oriented, multi-tasker, who thrives in a fast-paced environmentPink Lily offers a complete benefits package including health, vision, and dental insurance, IRA with company match, paid time off, and clothing discounts.Pink Lily is an Equal Opportunity-Affirmative Action Employer - Minority / Disability / Gender / Identity / Sexual Orientation / Age / Veteran
We're looking for someone with extensive experience in paid customer acquisition marketing with a proven track record of success in launching and managing digital marketing campaigns across multiple platforms, with a focus on Google PPC, PLA, and display ads. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a deep understanding of media metrics.ESSENTIAL DUTIES AND RESPONSIBILITIESLead all digital advertising efforts for a fast-growing online fashion retailer.Utilize data, consumer insights and key messaging to create compelling advertisements across digital marketing channels.Partner with cross-functional teams (design, content, social, operations, buying, finance, and merchandising) to help execute product launches, marketing commercialization and promotions.Plan, develop, and implement comprehensive paid media strategies to increase brand awareness, drive new customer acquisition and improve retention.Manage ad spend and optimize campaigns to achieve marketing goals and KPIs.Measures and reports performance of all digital marketing campaigns (by channel) and assesses against goals (ROASI and other KPIs); identify trends and insights and optimize spend and performance based on the insights.Create detailed reports and presentations that highlight the performance of media campaigns.Identify key trends, insights, and areas for improvement based on data analysis.Continuously A/B test channels, messages, creative, and landing pages for performanceManage / communicate with any third-party agencies on expectations, goals, and results.QUALIFICATIONS / PREFERRED SKILLSBachelor's degree in marketing, Business, or similarFashion/apparel and/or retail experience preferredGoogle Analytics: 5 yearsPPC Campaign Management: 5 yearsGoogle Search Ads CertificationExcellent analytical capabilitiesHighly proficient in Excel; experience in data analysisIncredibly organized with strong interpersonal and communication skillsDetail-oriented, multi-tasker, who thrives in a fast-paced environmentPink Lily offers a complete benefits package including health, vision, and dental insurance, IRA with company match, paid time off, and clothing discounts.Pink Lily is an Equal Opportunity-Affirmative Action Employer - Minority / Disability / Gender / Identity / Sexual Orientation / Age / Veteran