Product & Vertical Marketing Director

Laser Photonics, based in Orlando, Florida, is a leading brand in industrial-grade laser solutions, specializing in marking, engraving, cleaning, and cutting machines. We offer an extensive range of standard and specialized laser systems, employing advanced technologies.The dynamic and forward-thinking environment attracts top talent, eager to be part of a team reshaping the future of laser-based technologies. Renowned for its pioneering solutions, this company is transforming industries with precision and innovation. This is where disruption meets excellence, forging a path toward new career possibilities. Interested in coming into a rapidly growing organization and making an immediate impact? Reach out to us today!Summary:The Product and Vertical Marketing Director will be responsible for developing and executing marketing strategies that drive awareness, demand, and revenue for our products across specific industry verticals. This role requires a deep understanding of our products, the competitive landscape, and the unique needs of our target industries. The ideal candidate will be a strategic thinker with a proven track record of successfully marketing products in a B2B environment.Key Responsibilities:Strategy Development:Develop and implement comprehensive marketing strategies for our products within key industry verticals.Conduct market research to identify trends, customer needs, and competitive positioning.Define go-to-market strategies, including product positioning, messaging, and target audience segmentation.Campaign Management:Plan and execute integrated marketing campaigns that drive lead generation and customer acquisition.Collaborate with the digital marketing team to optimize online presence and digital marketing efforts.Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI.Product Marketing:Work closely with product management to understand product features, benefits, and roadmap.Develop product marketing collateral, including datasheets, whitepapers, case studies, and presentations.Train sales teams on product offerings and industry-specific value propositions.Vertical Expertise:Build deep expertise in assigned industry verticals, understanding key trends, challenges, and opportunities.Develop tailored marketing content and strategies for each vertical, showcasing our products' unique benefits.Establish thought leadership by contributing to industry events, webinars, and publications.Cross-functional Collaboration:Partner with sales, product management, and customer success teams to ensure alignment on goals and strategies.Work with external agencies and vendors to execute marketing initiatives as needed.Manage the marketing budget for assigned products and verticals.Performance Analysis:Track and report on key performance metrics, providing regular updates to senior leadership.Use insights from data to refine strategies and improve marketing effectiveness.Stay informed on industry best practices and emerging trends to keep our marketing efforts cutting-edge.Qualifications:Bachelor's degree in marketing, business, or a related field; MBA preferred.7+ years of experience in product marketing, with a focus on B2B markets.Proven track record of developing and executing successful marketing strategies for technology products.Strong understanding of specific industry verticals relevant to our business.Excellent written and verbal communication skills, with the ability to create compelling marketing content.Strong analytical skills, with experience in marketing analytics and performance measurement.Ability to work collaboratively across teams and manage multiple projects simultaneously.Experience with marketing automation tools and CRM systems.Key Competencies:Strategic ThinkingMarket AnalysisCampaign ManagementProduct PositioningIndustry ExpertiseCross-functional CollaborationData-driven Decision MakingCommunication SkillsWhat you'll Get from Us:Enjoy a competitive base salary with unlimited growth potential!Comprehensive Medical Benefits + Paid Holidays + PTOOpportunities for career growth and professional development - this is paramount to our success - making YOU successful!A dynamic and collaborative work environment where you are working alongside some of the brightest minds in the industry.If you are a results-driven, technically savvy individual with a passion for joining a company that is revolutionizing an entire industry, we invite you to join our team. Help us shape the future of Laser Innovation and make a significant impact on the success of our clients as well as our environment. Apply today to be part of the LP family! Learn more atLocation:

Orlando, FLCompensation:The compensation package will be competitive and includes comprehensive benefits and an equity component.Laser Photonics upholds a strong commitment to equal opportunity employment. We value diversity, ensuring that every applicant is evaluated for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran status, disability, or any other protected status under relevant federal, state, or local laws.