Pence Media Group
Senior Public Relations + Marketing Strategist
Pence Media Group, Carmel, Indiana, United States, 46033
ABOUT PMGPence Media Group (PMG) is a full-service public relations, media, and marketing consultancy working with clients in the public, private and nonprofit sectors. Founded by Nicole Pence Becker, PMG has grown to become a dynamic, award-winning team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences, with an operating mantra of, consider it done. PMG is made up of professionals who are experts in strategic communications, public relations, brand development, and grassroots + influencer marketing. In 2024, PMG was honored with several awards, including a MUSE Creative Gold Award for Best Small Agency of the Year. PMG has also won several awards from Hoosier PRSA and the international Telly awards for our work to successfully tell client stories. We run projects from concept through completion with an operating mantra of consider it done. In today's world, flexibility is paramount, and PMG prides itself on the expertise, adaptability and value we bring to our clients.With that in mind, we offer a remote-first working arrangement, but regular on-site client meetings and occasional outside of working hours responsibilities could be required.TITLE: SENIOR PR + MARKETING STRATEGISTPURPOSE : To deliver exceptional services to clients and contribute to both the growth of clients and PMGSCOPE : Client ProjectsACCOUNTABILITIES : Marketing + Public Relations Services coordination and management, client delivery, internal practice development, and professional developmentKEY PERFORMANCE INDICATORS:
Client Retention, Client Metrics, Deliverable Quality, Project Delivery Timeliness, Client Metrics, Project Budget Adherence + Utilization RateMANAGERS : CEO, Director of Client Success, Director of Public Relations + Director of Marketing ServicesOVERVIEWThe Senior Public Relations + Marketing Strategist is responsible for managing and executing PR and Marketing strategies PMG clients. Your responsibilities include managing client account strategy, deliverables, timelines, and resources. You'll pitch stories to media, write content, execute events, develop marketing campaigns and enhance brand and digital presence. Collaborating with the client and PMG team is important to delivering successful client deliverables and ensuring a positive client experience.QUALIFICATIONSBachelor's degree in marketing, journalism, communications, public relations, business or a related field10+ years experience in public relations, marketing or a similar role preferredStrong organizational skills with the ability to multitask and prioritize tasks in a fast-paced environmentExcellent communication skills, both written and verbal, with the ability to effectively interact with clients and team membersDetail-oriented with a high degree of accuracy in workProficient in Google Business Suite (Docs, Sheets, etc.)Ability to work independently as well as collaboratively within a teamAbility to travel to various locations within Indiana, as neededROLES + RESPONSIBILITIESMEDIA RELATIONS + OUTREACHDevelop and execute on a proactive PR strategy for PMG and its clientsWrite press releases, media advisories, thought leadership pieces, client newsletters, and other copy as neededManage and execute media events to generate media interest and coverageMaintain, foster and improve media relationships for PMG and on behalf of our clientsRegularly analyze and report on media coverageCultivate relationships with reporters, editors and others across print, digital and broadcast media outletsCreate and maintain media lists and monitor media coverage using MuckRackCoordinate media interviews and segment prep sheets and participate as neededAchieves proactive and reactive news coverage locally, statewide, and nationally.Identifies and shapes story opportunities and contributes to reporting functions.Maintains excellent relationships with the media and organizational partners.Assists with issues that could negatively impact the reputation of the organization and makes recommendation for action.Maintains an ongoing knowledge of current events and news, and social media.MARKETING + BRANDING DEVELOPMENTImprove clients' branding, marketing, and digital presence through marketing strategies that align with their business objectivesWrite and edit copy for client deliverablesParticipate in stakeholder assessment interviewsUse MailChimp or other email marketing tools as preferred by clientsDevelop and assist with brand strategies that align with client business objectives, values, and target audiences with brand messaging, visual identity, and brand guidelinesAssist in and manage creation of marketing plans that align with the brand strategy, identify target channels, and create content that supports the brand's messagingConduct market research, develop brand messaging and visual identity, create marketing collateral, optimize digital channels, and measure and analyze resultsWork directly with graphic artists to develop visual brand assetsEVENT MANAGEMENT + EXECUTIONOrganize promotional events, such as press conferences and grand openingsSupervise on-site media and event facilitationManage third-party vendors on behalf of clients, PMGEvent guest list development, outreach and managementACCOUNT MANAGEMENTManage client projects ensuring effective and efficient execution that exceeds expectationsManage timelines, budgets, and resourcesActively participate in virtual or in-person client meetingsBuild strong client relationships by providing exceptional service that anticipates client needs + creates trustSupport and promote PMGExcellent organizational skills and attention to detailStay current with marketing trends and best practices (e.g., trends, tools, techniques) and apply this knowledge to projects and initiativesBUSINESS DEVELOPMENTSupport business development efforts to identify and pursue new business opportunities which may involve research, pitch material creation, pitch meetings, and contributing to proposals, RFPs, and presentationsAssist with client proposal developmentIdentify new business opportunities and make recommendations for how to pursue themIdentify opportunities for speaking engagements and other public relations activitiesAt Pence Media Group, we value expertise, creativity and a client-centered approach. We offer a competitive salary, PTO and a flexible work model, opportunities for professional growth and development and an incredibly positive work environment. If you are a motivated, talented expert, we want you on our team! #consideritdoneHOW TO APPLY:Apply via LinkedIN and series applicants can move the process forward faster by sending the following to Nicole Pence Becker at nicole@ for consideration:ResumeCover LetterPortfolioReference List - at least five required, personal + professionalApplications will be accepted until the position is filled.
Client Retention, Client Metrics, Deliverable Quality, Project Delivery Timeliness, Client Metrics, Project Budget Adherence + Utilization RateMANAGERS : CEO, Director of Client Success, Director of Public Relations + Director of Marketing ServicesOVERVIEWThe Senior Public Relations + Marketing Strategist is responsible for managing and executing PR and Marketing strategies PMG clients. Your responsibilities include managing client account strategy, deliverables, timelines, and resources. You'll pitch stories to media, write content, execute events, develop marketing campaigns and enhance brand and digital presence. Collaborating with the client and PMG team is important to delivering successful client deliverables and ensuring a positive client experience.QUALIFICATIONSBachelor's degree in marketing, journalism, communications, public relations, business or a related field10+ years experience in public relations, marketing or a similar role preferredStrong organizational skills with the ability to multitask and prioritize tasks in a fast-paced environmentExcellent communication skills, both written and verbal, with the ability to effectively interact with clients and team membersDetail-oriented with a high degree of accuracy in workProficient in Google Business Suite (Docs, Sheets, etc.)Ability to work independently as well as collaboratively within a teamAbility to travel to various locations within Indiana, as neededROLES + RESPONSIBILITIESMEDIA RELATIONS + OUTREACHDevelop and execute on a proactive PR strategy for PMG and its clientsWrite press releases, media advisories, thought leadership pieces, client newsletters, and other copy as neededManage and execute media events to generate media interest and coverageMaintain, foster and improve media relationships for PMG and on behalf of our clientsRegularly analyze and report on media coverageCultivate relationships with reporters, editors and others across print, digital and broadcast media outletsCreate and maintain media lists and monitor media coverage using MuckRackCoordinate media interviews and segment prep sheets and participate as neededAchieves proactive and reactive news coverage locally, statewide, and nationally.Identifies and shapes story opportunities and contributes to reporting functions.Maintains excellent relationships with the media and organizational partners.Assists with issues that could negatively impact the reputation of the organization and makes recommendation for action.Maintains an ongoing knowledge of current events and news, and social media.MARKETING + BRANDING DEVELOPMENTImprove clients' branding, marketing, and digital presence through marketing strategies that align with their business objectivesWrite and edit copy for client deliverablesParticipate in stakeholder assessment interviewsUse MailChimp or other email marketing tools as preferred by clientsDevelop and assist with brand strategies that align with client business objectives, values, and target audiences with brand messaging, visual identity, and brand guidelinesAssist in and manage creation of marketing plans that align with the brand strategy, identify target channels, and create content that supports the brand's messagingConduct market research, develop brand messaging and visual identity, create marketing collateral, optimize digital channels, and measure and analyze resultsWork directly with graphic artists to develop visual brand assetsEVENT MANAGEMENT + EXECUTIONOrganize promotional events, such as press conferences and grand openingsSupervise on-site media and event facilitationManage third-party vendors on behalf of clients, PMGEvent guest list development, outreach and managementACCOUNT MANAGEMENTManage client projects ensuring effective and efficient execution that exceeds expectationsManage timelines, budgets, and resourcesActively participate in virtual or in-person client meetingsBuild strong client relationships by providing exceptional service that anticipates client needs + creates trustSupport and promote PMGExcellent organizational skills and attention to detailStay current with marketing trends and best practices (e.g., trends, tools, techniques) and apply this knowledge to projects and initiativesBUSINESS DEVELOPMENTSupport business development efforts to identify and pursue new business opportunities which may involve research, pitch material creation, pitch meetings, and contributing to proposals, RFPs, and presentationsAssist with client proposal developmentIdentify new business opportunities and make recommendations for how to pursue themIdentify opportunities for speaking engagements and other public relations activitiesAt Pence Media Group, we value expertise, creativity and a client-centered approach. We offer a competitive salary, PTO and a flexible work model, opportunities for professional growth and development and an incredibly positive work environment. If you are a motivated, talented expert, we want you on our team! #consideritdoneHOW TO APPLY:Apply via LinkedIN and series applicants can move the process forward faster by sending the following to Nicole Pence Becker at nicole@ for consideration:ResumeCover LetterPortfolioReference List - at least five required, personal + professionalApplications will be accepted until the position is filled.