Marketing Director

Plymouth Tube is looking for an

enthusiastic, ambitious team member

to lead our Marketing Department. This person must

love

change , be

self-motivated

and

inspire others

inside and outside the department. This individual should be able to

communicate directly and openly

with all levels in our organization. There will be

many opportunities

for thesuccessful candidate to engage their

innovative and creative problem-solving skills

to help move the department

to the next level . It is a must that the Director of Marketing has a

high degree of personal integrity

in dealing with superiors, subordinates and co-workers and will represent Plymouth Tube Company in a

professional manner.

The successful candidate will live in both the

big picture

as well as in the

details , desire to make an impact, and work well on a team and individually.YOU'LL BE RESPONSIBLE FOR:As Director of Marketing, you will be responsible for directing and overseeing all operations within Plymouth's marketing function.You will assess potential new markets, evaluate business opportunities, and develop strategies for targeting potential markets and customers.You will be responsible for pricing and driving the growth and profitability of our product lines while maintaining our position as a market leader.You will build, manage and coach a high-performing team and regularly report on marketing strategies, activities, budget and campaign KPIs while managing the marketing budget and allocating resources based on priorities.A successful Marketing Director at Plymouth will be collaborative in nature with a proven ability to influence and lead cross-functional teams. This leader will regularly interact with Plymouth's Executive Team to ensure marketing efforts are in sync with the company's mission and vision.This pivotal role combines strategic thinking, analytical abilities, and effective leadership to develop and execute strategies that address customer needs and align with company objectives for profitable growth.WHAT YOU'LL BE DOING:Brand IntegrityMaintain brand standard company-wide and across all marketing and communications channelsCommunicationsComply with laws and regulations governing marketing efforts (SPAM, GDPR, private customer information)Ensure all external communications contain clear, actionable messagingCollaborate with Corporate Human Resources and the Executive Team on internal communicationsCompetitive PositioningIdentify competitors and evaluate their strategies and positioning; devise counter-strategiesDevelop strategies to win market share from competitorsCustomer ExperienceCollaborate with Customer Service and Sales teams to support highly responsive customer interactionsEnsure consistent execution of the Plymouth ExperienceIdentify and connect market trends proactively back into the business through VOC, providing thought leadership to ensure customer, market and product strategy relevancyDemand GenerationOversee demand generation and lead management effortsStrategize effective marketing campaigns; ensure that branding and messaging target ideal customersProvide marketing qualified leads to the sales teamDifferentiation & Value CreationDevelop product differentiators; define and clarify insights that translate into winning value propositionsIdentify and plan differentiated and impactful marketing strategies and materialsMarketing TechnologyEvaluate, select, implement and oversee marketing technology (forecasting and pricing tools, content creation, SEO, marketing campaigns, social media, CRM administration)PricingSet pricing strategies for products based on market analysis, cost structures, and competitive landscape to achieve optimal market positioning and financial resultsRefine and improve pricing policies and toolsDevelop, acquire and deploy toolsets to drive expedient data-driven pricing decisionsProduct & Market DevelopmentDevelop and execute comprehensive product strategies that maximize growth opportunities, customer value, and profitability in alignment with company goalsConduct market research to determine addressable and available market sizeIdentify new market segments and market trends that will benefit from company productsCollaborate with Innovation, Engineering and Operations to ensure the successful development and launch of new products, ensuring they meet industry standards and customer requirements.Create and execute Go-To-Market strategiesPromotionDirect content creation efforts to produce engaging, high-quality materials that resonate with target audiences and support sales efforts.Oversee content production for the company's digital marketing initiativesProduce ideas for promotional events or activities and organize them efficientlySales & Data AnalyticsOptimize monthly Sales and Marketing reporting (Strategy Deployment) and opportunity pipeline reporting (CRM)Oversee forecast process and tools which establish the demand input of Plymouth's S&OE processDirect and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reportsStrategic VisionParticipate as a key member on Plymouth's Strategy Team, often participating as a leader of sub-teamsDesign and implement comprehensive marketing strategiesSupervisory Responsibilities:Current: Marketing Technology Manager, Customer Service ManagerFuture: Applications Engineer, Product Manager(s)WHAT YOU'LL NEED TO SUCCEED:Bachelor's degree in marketing, business or related discipline; MBA preferred, but not required5+ years proven experience as a Marketing Director; will consider candidates with experience in Marketing or Product management rolesSharp analytical and problem-solving skillsExceptional communication, leadership and project management skillsAbility to thrive in a fast-paced, dynamic environment and adapt to changing prioritiesOccasional travel to customers, prospects, manufacturing facilities and industry eventsProven experience with pricing strategies, market analysis, and product lifecycle managementExperience with marketing automation platforms (Marketo preferred), CRM systems (Dynamics preferred), and web analytics toolsDemonstrated ability to lead strategically and drive performanceLanguage Skills:Effective verbal and written communication skills to engage stakeholders at all levels.Travel Requirement:Approximately 15% travel to US locationsWHAT WE OFFER YOU:Benefits effective 30 days from date of hire.Medical, Dental and Vision, HSA, FSA401k Matching, Life Insurance, STD/LTD100% covered tuition reimbursement (including books & reasonable expenses)Wellness Program / Lifestyle Rewards / Employee Assistance Program (EAP)Paid Time Off & HolidaysCareer Arching: Plymouth allows for a great depth & breadth of knowledge in which you can wear many hats and be exposed to several opportunities.COMPETENCIES/DESIRED CHARACTERISTICSCritical Core Competencies:

Integrity, Intelligence, Strategic Thinking, Team Collaboration, Transparency, Strong Communication.Strategic Thinking: Ability to analyze market trends, customer demand, and competitive landscape to develop effective strategiesLeadership: Proven ability to lead cross-functional teams, drive consensus, and execute initiativesIntelligence: Ability to acquire, understand, and absorb information rapidly. Skilled at synthesizing disparate or ambiguous ideas to develop a mutually agreed visionCustomer Focus: Demonstrated dedication to understanding and meeting customer needs via value creation and differentiationAnalytical Skills: Strong financial acumen and data analysis skills to make informed decisions and identify opportunities for improvementInitiative: Passionately finds ways over, around, or through barriers to success; a problem solver. Proven ability to effectively troubleshoot and quickly implement resolutions. Achieves results despite lack of resources. Goes beyond the call of duty. Shows bias for action. A results-oriented doer .Communication: Excellent written and verbal communication skills to convey technical information to both technical and non-technical stakeholdersTeam Player: Proven ability to work in a highly collaborative environment; is approachable, interacts with co-workers and managers in a positive mannerWhew! That's a lot of stuff!Oh yeah, and we are anEqual Opportunity Employer: Minority/Female/Disability/Veteran