The Clorox Company
Senior Known Consumer Marketing (KCM) Campaign Manager
The Clorox Company, Oakland, California, United States, 94616
Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace (https://www.linkedin.com/feed/hashtag/?keywords=cloroxistheplace&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7079847624048001024)
Your role at Clorox:
Clorox's Marketing Nation is proud to include a strong marketing agency inside of the company called Electro. With approximately $33M of billings annually, Electro is a large-sized Bay-area Agency in its own right.
Electro's mission is to be Clorox's bespoke creative partner, tailored to our Marketing and Brand agenda. Electro's long list of "clients" includes our entire portfolio of global brand studios—such as Clorox Cleaning, Burt's Bees, Hidden Valley Ranch, and Kingsford—as well as innovation teams, Clorox corporate, Marketing Transformation, and IT.
We offer a full suite of capabilities to service this large and varied group of clients, including:
• Creative talent across specializations
• Account and Project Management
• Strategy across consumer experience, digital products, packaging and brand
• Content and production studio including photography, video, digital assets and web platforms
• Packaging design
• Visual Identity / Brand Standards / Brand Architecture
• Event design and production team
Electro is looking for an experienced KCM Senior Campaign Manager eager to help shape the future of known consumer, addressable marketing at Clorox. This person will help lead and scale a data driven communication program, using known consumer data, to produce campaigns that deliver highly relevant messages. The candidate will have hands-on experience with enterprise level email service providers, and has a basic understanding of customer retention strategies and campaign performance KPIs. This person will seek to understand business requirements and solutions effectively to bring campaigns to life by having a hand in both the operations and campaign management of our CRM programs. The individual will have a test and learn mindset that will help drive ongoing optimization of KCM campaigns.
In this role, you will:
Operationalize the pre-defined CRM strategy, personalization, testing plans to build CRM campaigns that drive long term consumer relationships
Data & Audience Strategy
Have a data driven mindset Using brand strategies as an input, partner with our brand and media teams to determine how best our 1st party data can support
Determine data strategies to identify the important data points we should collect and use
Determine the best way to collect these important data points via zero party data collection and/or 3rd party data appends
Be comfortable doing data exploration and audience sizing exercises and bring ideas and insights back to our partners
Owned Channel Strategy
Work with our brand partners to develop the strategy and roles that our websites, email, loyalty programs, and SMS should play in their overall marketing plan
Campaign Development
Partner with our brand teams in the email briefing process to understand short and long-term goals to effectively engage and retain email database while reactivating lapsed consumers
Support our business partners by providing ownership in creating frameworks, processes, and workflows to identify opportunities to test and learn new CRM programs as well as optimize ongoing ones
Through the briefing process, be comfortable providing recommendations and sharing insights on how to best leverage the capability of our enterprise ESP tools
Set and manage best practices around segmentation, welcome and win-back series, triggers, and testing framework
Maintain the email calendar to support both planned and ad-hoc email campaigns and programs
Partner with our website content teams to ensure a seamless experience when emails are driving consumers to relevant website content
Operations & Deployment
Partner closely with key stakeholders to review copy and creative and move campaigns through development/execution
Assist Data Operations and technical leads on integration requirements to pipe in data into known consumer database in order to activate targeted and personalized campaigns
Ensure emails flawlessly follow corporate policies and industry best practices such as privacy and first party data governance
Learn the data fields within our ESP and how Clorox brands use them for the purpose of audience building
Measurement & Reporting
Partner with our Advanced Analytics team to connect email deployment with our CRM measurement dashboards
Help the organization understand the economic value of 1st party consumers, email clicks and opens, and the value of using that data in our media plans
Report on performance metrics of email campaigns and set up test plans
What we look for:
Bachelor’s degree or comparable work experience in a CRM strategy environment.
5+ years in an email marketing role for a scaled CRM program (CPG is a plus)
Working in a CRM environment supporting multiple brands is a plus
Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment
Experience working within data privacy regulations such as CCPA
Proven ability to juggle and prioritize multiple email projects at various stages
Strong interpersonal, written and oral communications skills
Analytical thinking shown to drive metrics and benchmarks to ensure continuous improvement in process and results (the ability to both think strategically and act tactically)
Proficiency onAcoustic ESP and LyticsCDP platforms is required. Awareness of Braze, Attentive, and Figma platforms is nice to have
Experience managing projects through JIRA is nice to have
#LI - hybrid
Workplace type:
Hyrbid - 3 days in the office, 2 days at home
We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.
At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here (https://www.thecloroxcompany.com/company/idea/).
[U.S.]Additional Information:
At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.
We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.
–Zone A: $104,100 - $199,100
–Zone B: $95,500 - $183,300
–Zone C: $86,800 - $166,600
All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.
This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.
Who we are.
We champion people to be well and thrive every single day. We’re proud to be in every corner of homes, schools, and offices—making daily life simpler and easier through our beloved brands. Working with us, you’ll join a team of passionate problem solvers and relentless innovators fueled by curiosity, growth, and progress. We relish taking on new, interesting challenges that allow our people to collaborate and thrive at work. And most importantly, we care about each other as multifaceted, whole humans. Join us as we reimagine what’s possible and work with purpose to make a difference in the world.
This is the place where doing the right thing matters.
Doing the right thing is the compass that guides every decision we make—and we’re proud to be globally recognized and awarded for our continuous corporate responsibility efforts. Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. The Clorox Company and its Foundation prioritize giving back to the communities we call home and contribute millions annually in combined cash grants, product donations, and cause-marketing. For more information, visit TheCloroxCompany.com and follow us on social media at @CloroxCo.
Our commitment to diversity, inclusion, and equal employment opportunity.
We seek out and celebrate diverse backgrounds and experiences. We’re always looking for fresh perspectives, a desire to bring your best, and a nonstop drive to keep growing and learning. Learn more about our Inclusion, Diversity, Equity, and Allyship (IDEA) journey here (https://www.thecloroxcompany.com/company/idea/) .
The Clorox Company and its subsidiaries are an EEO/AA/Minorities/Women/LGBT/Protected Veteran/Disabled employer. Learn more at Equal Employment Opportunity is the Law .
Clorox is committed to providing reasonable accommodations for qualified applicants with disabilities and disabled veterans during the hiring and interview process. If you need assistance or accommodations due to a disability, please contact us at people@clorox.com . Please note: this inbox is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions/application statuses.
The Clorox Company and its subsidiaries are an EEO/AA/ Minorities/Women/LGBT/Protected Veteran/Disabled employer.
Your role at Clorox:
Clorox's Marketing Nation is proud to include a strong marketing agency inside of the company called Electro. With approximately $33M of billings annually, Electro is a large-sized Bay-area Agency in its own right.
Electro's mission is to be Clorox's bespoke creative partner, tailored to our Marketing and Brand agenda. Electro's long list of "clients" includes our entire portfolio of global brand studios—such as Clorox Cleaning, Burt's Bees, Hidden Valley Ranch, and Kingsford—as well as innovation teams, Clorox corporate, Marketing Transformation, and IT.
We offer a full suite of capabilities to service this large and varied group of clients, including:
• Creative talent across specializations
• Account and Project Management
• Strategy across consumer experience, digital products, packaging and brand
• Content and production studio including photography, video, digital assets and web platforms
• Packaging design
• Visual Identity / Brand Standards / Brand Architecture
• Event design and production team
Electro is looking for an experienced KCM Senior Campaign Manager eager to help shape the future of known consumer, addressable marketing at Clorox. This person will help lead and scale a data driven communication program, using known consumer data, to produce campaigns that deliver highly relevant messages. The candidate will have hands-on experience with enterprise level email service providers, and has a basic understanding of customer retention strategies and campaign performance KPIs. This person will seek to understand business requirements and solutions effectively to bring campaigns to life by having a hand in both the operations and campaign management of our CRM programs. The individual will have a test and learn mindset that will help drive ongoing optimization of KCM campaigns.
In this role, you will:
Operationalize the pre-defined CRM strategy, personalization, testing plans to build CRM campaigns that drive long term consumer relationships
Data & Audience Strategy
Have a data driven mindset Using brand strategies as an input, partner with our brand and media teams to determine how best our 1st party data can support
Determine data strategies to identify the important data points we should collect and use
Determine the best way to collect these important data points via zero party data collection and/or 3rd party data appends
Be comfortable doing data exploration and audience sizing exercises and bring ideas and insights back to our partners
Owned Channel Strategy
Work with our brand partners to develop the strategy and roles that our websites, email, loyalty programs, and SMS should play in their overall marketing plan
Campaign Development
Partner with our brand teams in the email briefing process to understand short and long-term goals to effectively engage and retain email database while reactivating lapsed consumers
Support our business partners by providing ownership in creating frameworks, processes, and workflows to identify opportunities to test and learn new CRM programs as well as optimize ongoing ones
Through the briefing process, be comfortable providing recommendations and sharing insights on how to best leverage the capability of our enterprise ESP tools
Set and manage best practices around segmentation, welcome and win-back series, triggers, and testing framework
Maintain the email calendar to support both planned and ad-hoc email campaigns and programs
Partner with our website content teams to ensure a seamless experience when emails are driving consumers to relevant website content
Operations & Deployment
Partner closely with key stakeholders to review copy and creative and move campaigns through development/execution
Assist Data Operations and technical leads on integration requirements to pipe in data into known consumer database in order to activate targeted and personalized campaigns
Ensure emails flawlessly follow corporate policies and industry best practices such as privacy and first party data governance
Learn the data fields within our ESP and how Clorox brands use them for the purpose of audience building
Measurement & Reporting
Partner with our Advanced Analytics team to connect email deployment with our CRM measurement dashboards
Help the organization understand the economic value of 1st party consumers, email clicks and opens, and the value of using that data in our media plans
Report on performance metrics of email campaigns and set up test plans
What we look for:
Bachelor’s degree or comparable work experience in a CRM strategy environment.
5+ years in an email marketing role for a scaled CRM program (CPG is a plus)
Working in a CRM environment supporting multiple brands is a plus
Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment
Experience working within data privacy regulations such as CCPA
Proven ability to juggle and prioritize multiple email projects at various stages
Strong interpersonal, written and oral communications skills
Analytical thinking shown to drive metrics and benchmarks to ensure continuous improvement in process and results (the ability to both think strategically and act tactically)
Proficiency onAcoustic ESP and LyticsCDP platforms is required. Awareness of Braze, Attentive, and Figma platforms is nice to have
Experience managing projects through JIRA is nice to have
#LI - hybrid
Workplace type:
Hyrbid - 3 days in the office, 2 days at home
We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.
At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here (https://www.thecloroxcompany.com/company/idea/).
[U.S.]Additional Information:
At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.
We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.
–Zone A: $104,100 - $199,100
–Zone B: $95,500 - $183,300
–Zone C: $86,800 - $166,600
All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.
This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.
Who we are.
We champion people to be well and thrive every single day. We’re proud to be in every corner of homes, schools, and offices—making daily life simpler and easier through our beloved brands. Working with us, you’ll join a team of passionate problem solvers and relentless innovators fueled by curiosity, growth, and progress. We relish taking on new, interesting challenges that allow our people to collaborate and thrive at work. And most importantly, we care about each other as multifaceted, whole humans. Join us as we reimagine what’s possible and work with purpose to make a difference in the world.
This is the place where doing the right thing matters.
Doing the right thing is the compass that guides every decision we make—and we’re proud to be globally recognized and awarded for our continuous corporate responsibility efforts. Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. The Clorox Company and its Foundation prioritize giving back to the communities we call home and contribute millions annually in combined cash grants, product donations, and cause-marketing. For more information, visit TheCloroxCompany.com and follow us on social media at @CloroxCo.
Our commitment to diversity, inclusion, and equal employment opportunity.
We seek out and celebrate diverse backgrounds and experiences. We’re always looking for fresh perspectives, a desire to bring your best, and a nonstop drive to keep growing and learning. Learn more about our Inclusion, Diversity, Equity, and Allyship (IDEA) journey here (https://www.thecloroxcompany.com/company/idea/) .
The Clorox Company and its subsidiaries are an EEO/AA/Minorities/Women/LGBT/Protected Veteran/Disabled employer. Learn more at Equal Employment Opportunity is the Law .
Clorox is committed to providing reasonable accommodations for qualified applicants with disabilities and disabled veterans during the hiring and interview process. If you need assistance or accommodations due to a disability, please contact us at people@clorox.com . Please note: this inbox is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions/application statuses.
The Clorox Company and its subsidiaries are an EEO/AA/ Minorities/Women/LGBT/Protected Veteran/Disabled employer.