Wolters Kluwer N.V.
Marketing Associate Director - (Global Demand Generation)
Wolters Kluwer N.V., Waltham, Massachusetts, us, 02453
Marketing Associate Director - (Global Demand Generation) page is loaded Marketing Associate Director - (Global Demand Generation) Apply remote type Hybrid (8 days/month) locations USA - Waltham, MA USA - Chicago, IL, South LaSalle St USA - New York City, NY USA - Chicago, IL, West Adams St time type Full time posted on Posted 2 Days Ago job requisition id R0042937The
Marketing Associate Director - (Global Demand Generation) , is responsible for leading and executing integrated marketing campaigns that generate demand, drive retention, and elevate the brand for Clinical Effectiveness (CE) solutions across three market segments: NA Provider, International, and Commercial. The role will manage the campaigns function, comprised of campaign managers leading the activation of brand, demand, ABM, customer marketing campaigns, and digital media.You will work closely with the segment teams to develop compelling campaign strategies, and leverage digital campaign best practices and ABM capabilities to generate new business, cross–sell, and upsell, and support customer retention. You will also drive the campaign calendar and cadence and ensure timely delivery and execution of all campaign elements. Additionally, you will analyze and report on campaign performance and optimize campaigns based on data and feedback.ESSENTIAL DUTIES AND RESPONSIBILITIESAs the global generation leader in CE marketing, this new role will be instrumental in developing best in class campaign strategies across brand, demand and retention, with focus on digital marketing excellence. The campaigns function will work closely with the segment marketing leadership team, programs team, content experience team, digital experience, and operations team to manage and execute campaigns end- to-end.Global Integrated Campaign Strategy: Lead the development of global marketing campaign strategies, ensuring alignment with business objectives, cohesive messaging, and adaptation to industry and competitive trends. Understand buyer personas to define solutions across buying journeys and integrate messages across channels.
Campaign Design: Develop campaign brief with standardized campaign assets, and managing the brief across the content and digital team to deliver and execute high performing campaigns across multiple channels and touchpoints
Campaign Execution and Management: Manage integrated marketing campaigns with digital marketing and segment owners, and establish world-class campaign operations, including 1:1/1:few/1:many campaign orchestration.
Digital Media: Craft digital media strategy to support campaign brief and in market execution, ensuring efficient reach and conversion of paid media programs. Manage relevant agencies / vendors as required.
Nurture and lead scoring: Develop strategies to effectively nurture campaign responders and develop lead scoring models to move top of funnel pipeline to MQL’s
Analyze and report on campaign performance, including pipeline and revenue impact KPIs, and provide insights and recommendations for optimization
Lead cross functional team cadence to ensure build and execute resources across the CE team are on track to meet campaign commitments • Drive the campaign planning, execution, and measurement process, ensuring alignment with business goals and stakeholder expectations
Manage the campaign calendar and budget, and coordinate with internal and external resources to ensure timely and quality delivery of all campaign assets and activities
Leverage ABM campaign strategies to identify, segment, and target key accounts and decision- makers, and deliver personalized and relevant messages and experiences
Stay abreast of the latest trends and best practices in brand, demand generation, and ABM, and apply them to enhance our campaigns and processes. • Manage team of campaign managers
OTHER DUTIESEffective program and campaign management
Communicates complex ideas (internally and externally) and drives adoption of different points of view grounded in data
Performs other duties as assigned
JOB QUALIFICATIONSEducation :Bachelor’s degree or equivalent required
Experience :8+ years of experience in B2B campaign management, including demand generation, brand, and retention campaigns, preferably in the healthcare or technology industry
A history of addressing the needs of a large multi-product portfolio that serves the needs of multiple customer personas
Experience managing and activating global campaigns, including regional delivery models, from ideation to delivery
People management experience motivating and growing team skills, with a minimum of 3 direct reports previously
Proven track record of planning and executing successful integrated marketing campaigns that drive pipeline and revenue growth
Strong knowledge and experience with ABM programs (such as Demandbase and 6sense) and tools, and ability to leverage them to create and execute targeted and personalized campaigns
Experienced in digital campaign design, including familiarity with Marketo campaign structures and lead scoring models
Experience with workflow technologies (I.e. Workfront), and proficiency with marketing analytics and reporting tools
Demonstrated experience managing global campaign briefings, build, coordination of execution, and analysis of results • Seasoned Functional Leader: Visionary people leader who will constantly grow the capability and maturity of Campaigns and ABM functions to meet the needs of a fast-growing Enterprise SaaS business.
Experienced Campaign Strategist: Proven experience in campaign management with the ability to translate insights into actionable campaign plans. Experience in defining messaging strategy across the customer journey with technical and senior-level buyers.
Exceptional Communicator: Skilled at articulating complex ideas clearly and persuasively. Influential leader to get things done across functions and affect change across the organization.
Analytical & results oriented: Ability to leverage data to optimize campaigns and drive strategic decisions. Hold yourself and teams accountable for performance.
Innovative: In-depth knowledge around campaign development best-practices, as well as a growth mindset that will help drive continuous improvement in the function. Ability to create inspirational new programs that align with business priorities and deliver results in a fast-paced, dynamic environment.
Other Knowledge, Skills, Abilities or Certifications :Presence – Executive presence, working effectively with senior leadership at Wolters Kluwer, but able to roll up his/her sleeves and work effectively with all levels of the organization
Strategic Focus – The ability to see the whole picture and implement the changes today that will lead to the integrated, efficient organization desired in the future
Commitment – A trusted partner to segment leaders and marketing colleagues
Communication – The ability to plan and deliver oral and written communications that are impactful and persuasive with their intended audiences. Everyday skills that allow for open and honest communication across the team and organization. Articulate with the ability to generate enthusiasm within the organization
Business Acumen – Ability to perform with insight, acuteness and intelligence; a builder with a hands-on management style and a high sense of urgency
Outstanding Work Ethic and Passion – A person with the highest moral and ethical standards, who can be relied upon to always act in the best long-term interests of the company. A personality that embraces and is excited by a challenge
Strong interpersonal skills – Must be able to lead a multi-disciplinary group that is geographically distributed and newly forming
Time management – Strong time management and prioritizing skills with the flexibility to recalibrate quickly according to changing requirements
TRAVEL REQUIREMENTSUp to 20% travel
Compensation:Target salary range CA, CT, CO, HI, NY, WA: $147,200-$208,350 Similar Jobs (1) Marketing Associate Director - (Industry Segment Programs) remote type Hybrid (8 days/month) locations 4 Locations time type Full time posted on Posted 2 Days Ago
If making a difference matters to you, then you matter to us.Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day.We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.About Wolters Kluwer
Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.Building Diverse Teams As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.This principle is ingrained in our company values and articulated in our Code of Business Ethics.At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program.Equal Opportunity Employer Wolters Kluwer and all its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status.
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Marketing Associate Director - (Global Demand Generation) , is responsible for leading and executing integrated marketing campaigns that generate demand, drive retention, and elevate the brand for Clinical Effectiveness (CE) solutions across three market segments: NA Provider, International, and Commercial. The role will manage the campaigns function, comprised of campaign managers leading the activation of brand, demand, ABM, customer marketing campaigns, and digital media.You will work closely with the segment teams to develop compelling campaign strategies, and leverage digital campaign best practices and ABM capabilities to generate new business, cross–sell, and upsell, and support customer retention. You will also drive the campaign calendar and cadence and ensure timely delivery and execution of all campaign elements. Additionally, you will analyze and report on campaign performance and optimize campaigns based on data and feedback.ESSENTIAL DUTIES AND RESPONSIBILITIESAs the global generation leader in CE marketing, this new role will be instrumental in developing best in class campaign strategies across brand, demand and retention, with focus on digital marketing excellence. The campaigns function will work closely with the segment marketing leadership team, programs team, content experience team, digital experience, and operations team to manage and execute campaigns end- to-end.Global Integrated Campaign Strategy: Lead the development of global marketing campaign strategies, ensuring alignment with business objectives, cohesive messaging, and adaptation to industry and competitive trends. Understand buyer personas to define solutions across buying journeys and integrate messages across channels.
Campaign Design: Develop campaign brief with standardized campaign assets, and managing the brief across the content and digital team to deliver and execute high performing campaigns across multiple channels and touchpoints
Campaign Execution and Management: Manage integrated marketing campaigns with digital marketing and segment owners, and establish world-class campaign operations, including 1:1/1:few/1:many campaign orchestration.
Digital Media: Craft digital media strategy to support campaign brief and in market execution, ensuring efficient reach and conversion of paid media programs. Manage relevant agencies / vendors as required.
Nurture and lead scoring: Develop strategies to effectively nurture campaign responders and develop lead scoring models to move top of funnel pipeline to MQL’s
Analyze and report on campaign performance, including pipeline and revenue impact KPIs, and provide insights and recommendations for optimization
Lead cross functional team cadence to ensure build and execute resources across the CE team are on track to meet campaign commitments • Drive the campaign planning, execution, and measurement process, ensuring alignment with business goals and stakeholder expectations
Manage the campaign calendar and budget, and coordinate with internal and external resources to ensure timely and quality delivery of all campaign assets and activities
Leverage ABM campaign strategies to identify, segment, and target key accounts and decision- makers, and deliver personalized and relevant messages and experiences
Stay abreast of the latest trends and best practices in brand, demand generation, and ABM, and apply them to enhance our campaigns and processes. • Manage team of campaign managers
OTHER DUTIESEffective program and campaign management
Communicates complex ideas (internally and externally) and drives adoption of different points of view grounded in data
Performs other duties as assigned
JOB QUALIFICATIONSEducation :Bachelor’s degree or equivalent required
Experience :8+ years of experience in B2B campaign management, including demand generation, brand, and retention campaigns, preferably in the healthcare or technology industry
A history of addressing the needs of a large multi-product portfolio that serves the needs of multiple customer personas
Experience managing and activating global campaigns, including regional delivery models, from ideation to delivery
People management experience motivating and growing team skills, with a minimum of 3 direct reports previously
Proven track record of planning and executing successful integrated marketing campaigns that drive pipeline and revenue growth
Strong knowledge and experience with ABM programs (such as Demandbase and 6sense) and tools, and ability to leverage them to create and execute targeted and personalized campaigns
Experienced in digital campaign design, including familiarity with Marketo campaign structures and lead scoring models
Experience with workflow technologies (I.e. Workfront), and proficiency with marketing analytics and reporting tools
Demonstrated experience managing global campaign briefings, build, coordination of execution, and analysis of results • Seasoned Functional Leader: Visionary people leader who will constantly grow the capability and maturity of Campaigns and ABM functions to meet the needs of a fast-growing Enterprise SaaS business.
Experienced Campaign Strategist: Proven experience in campaign management with the ability to translate insights into actionable campaign plans. Experience in defining messaging strategy across the customer journey with technical and senior-level buyers.
Exceptional Communicator: Skilled at articulating complex ideas clearly and persuasively. Influential leader to get things done across functions and affect change across the organization.
Analytical & results oriented: Ability to leverage data to optimize campaigns and drive strategic decisions. Hold yourself and teams accountable for performance.
Innovative: In-depth knowledge around campaign development best-practices, as well as a growth mindset that will help drive continuous improvement in the function. Ability to create inspirational new programs that align with business priorities and deliver results in a fast-paced, dynamic environment.
Other Knowledge, Skills, Abilities or Certifications :Presence – Executive presence, working effectively with senior leadership at Wolters Kluwer, but able to roll up his/her sleeves and work effectively with all levels of the organization
Strategic Focus – The ability to see the whole picture and implement the changes today that will lead to the integrated, efficient organization desired in the future
Commitment – A trusted partner to segment leaders and marketing colleagues
Communication – The ability to plan and deliver oral and written communications that are impactful and persuasive with their intended audiences. Everyday skills that allow for open and honest communication across the team and organization. Articulate with the ability to generate enthusiasm within the organization
Business Acumen – Ability to perform with insight, acuteness and intelligence; a builder with a hands-on management style and a high sense of urgency
Outstanding Work Ethic and Passion – A person with the highest moral and ethical standards, who can be relied upon to always act in the best long-term interests of the company. A personality that embraces and is excited by a challenge
Strong interpersonal skills – Must be able to lead a multi-disciplinary group that is geographically distributed and newly forming
Time management – Strong time management and prioritizing skills with the flexibility to recalibrate quickly according to changing requirements
TRAVEL REQUIREMENTSUp to 20% travel
Compensation:Target salary range CA, CT, CO, HI, NY, WA: $147,200-$208,350 Similar Jobs (1) Marketing Associate Director - (Industry Segment Programs) remote type Hybrid (8 days/month) locations 4 Locations time type Full time posted on Posted 2 Days Ago
If making a difference matters to you, then you matter to us.Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day.We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.About Wolters Kluwer
Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.Building Diverse Teams As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.This principle is ingrained in our company values and articulated in our Code of Business Ethics.At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program.Equal Opportunity Employer Wolters Kluwer and all its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status.
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