Alo Yoga
Art Director of Social Content
Alo Yoga, Los Angeles, California, United States, 90079
OVERVIEW
Do you have the following skills, experience and drive to succeed in this role Find out below.The Art director - Social+ Omni Channel works with the Alo Creative Director to develop social first concepts, guide the look and feel for all channels and maintain brand values and product offerings of Alo. Projects include developing social first content for seasonal campaigns, style guides, ecommerce stories and messaging, and Episodic brand content.RESPONSIBILITIESCreative Conceptualization : You will be involved in shaping the initial creative concepts for each seasonal collection or color capsule/drop. Working closely with the Creative Director and other team members, you'll brainstorm ideas and develop innovative approaches to resonate with the target audience.Briefing and Look Development : Collaborating with various stakeholders, you will craft detailed briefs that outline the vision for each project. Additionally, you'll contribute to the creation of social concepts ensuring that they align with the brand's aesthetic while pushing creative boundaries.Shoot Production : From organizing shoots in-studio to coordinating external locations with team, you'll oversee the production process from start to finish. This involves managing logistics, directing talent, and ensuring that the final output meets the desired standards of quality and creativity.Social-First Approach : Working closely with the Creative Director, you'll develop concepts that are tailored specifically for social media platforms. Your focus will be on creating content that resonates with online audiences, maintaining brand consistency across all channels.Seasonal Campaigns : You'll lead the development of social-first content for seasonal campaigns, leveraging your creativity to capture the essence of each collection and engage the target audience effectively.Episodic Content and E-commerce Storytelling : In addition to traditional campaigns, you'll spearhead the creation of episodic content, such as the 'Outbreak the Ice' series. This involves storytelling through e-commerce channels, creating immersive experiences that drive engagement and sales.QUALIFICATIONSStrong creative vision and a passion for storytellingProficiency in Adobe Creative Suite or similar toolsExcellent communication and collaboration skillsAbility to thrive in a fast-paced, deadline-driven environment2+ years experience with social media content creation and strategy in house for a brandExperience managing and running shoots on-setKnowledge of current trends in fashion, lifestyle, and digital marketing
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Do you have the following skills, experience and drive to succeed in this role Find out below.The Art director - Social+ Omni Channel works with the Alo Creative Director to develop social first concepts, guide the look and feel for all channels and maintain brand values and product offerings of Alo. Projects include developing social first content for seasonal campaigns, style guides, ecommerce stories and messaging, and Episodic brand content.RESPONSIBILITIESCreative Conceptualization : You will be involved in shaping the initial creative concepts for each seasonal collection or color capsule/drop. Working closely with the Creative Director and other team members, you'll brainstorm ideas and develop innovative approaches to resonate with the target audience.Briefing and Look Development : Collaborating with various stakeholders, you will craft detailed briefs that outline the vision for each project. Additionally, you'll contribute to the creation of social concepts ensuring that they align with the brand's aesthetic while pushing creative boundaries.Shoot Production : From organizing shoots in-studio to coordinating external locations with team, you'll oversee the production process from start to finish. This involves managing logistics, directing talent, and ensuring that the final output meets the desired standards of quality and creativity.Social-First Approach : Working closely with the Creative Director, you'll develop concepts that are tailored specifically for social media platforms. Your focus will be on creating content that resonates with online audiences, maintaining brand consistency across all channels.Seasonal Campaigns : You'll lead the development of social-first content for seasonal campaigns, leveraging your creativity to capture the essence of each collection and engage the target audience effectively.Episodic Content and E-commerce Storytelling : In addition to traditional campaigns, you'll spearhead the creation of episodic content, such as the 'Outbreak the Ice' series. This involves storytelling through e-commerce channels, creating immersive experiences that drive engagement and sales.QUALIFICATIONSStrong creative vision and a passion for storytellingProficiency in Adobe Creative Suite or similar toolsExcellent communication and collaboration skillsAbility to thrive in a fast-paced, deadline-driven environment2+ years experience with social media content creation and strategy in house for a brandExperience managing and running shoots on-setKnowledge of current trends in fashion, lifestyle, and digital marketing
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