Intuit
Senior Marketing Manager IC
Intuit, San Diego, California, United States, 92189
Overview
Join an award-winning marketing team on the CG TurboTax Referral & New Channels Team as a Senior Marketing Manager, where you will help craft the future of TurboTax and TurboTax Live! You will drive the development of the Referral and the New Channels Go To Market plans in a highly collaborative role to develop media strategies across Mobile, Video, CTV, WOM, Brand and Programmatic to deliver on fiscal year forecast targets for the new channels that launch this year! We’re looking for a forward thinking, self-starter, who has solid experience translating consumer insights into scalable marketing experiences. The Senior Marketing Manager will report to the Group Marketing Manager of Referral & New Channels, based in San Diego, CA.
This role is ideal for someone who is customer obsessed and is well-versed across performance and brand media. The Senior Marketing Marketing Manager will have a passion for channel marketing strategy, media planning and execution who thrives in an extremely fast-paced, agile, and matrixed team environment.
What you'll bring
5-8+ years professional experience in marketing channel in one or more of the following (Display, Mobile, Programmatic, WOM or similar Digital experience)
Bachelor’s degree required; MBA preferred
Must have experience leading campaigns with high impact results
Demonstrated ability to execute large-scale digital marketing strategies, including increasing conversions that drive revenue growth, measuring cost per acquisition and a strong understanding of the digital technology landscape
Strong data analysis skills, with experience in hypothesis driven testing, test result analysis and making recommendations
Ability to work in a hybrid role 2x/wk in office
How you will leadProactive & Strategic Self-Starter
Strategic mindset with the ability to tell a great story both written and verbal, articulating channel strategy and plans to x-functional teams as well as senior and executive leadership
Ability to influence & partner with key internal stakeholder teams: senior and executive leadership, product marketers, marketing channel leaders, analysts, procurement and finance to ensure shared vision and drive initiatives forward
Highly analytical, stats junkie, problem-solver, and creative thinker with the ability to draw key insights from analytics to make key business decisions
Learner’s mindset, with drive towards continuous innovation, improvement and a highly proactive bias for solutions-oriented outcomes
Sound Business Acumen
Drive forecasting and deliver 1-year marketing goals
Distill key channel insights and data to the most critical elements to influence differentiated value proposition, messaging, and optimizations
Drive cross-functional teams and partner to ensure go-to-market and communications strategy alignment and plan delivery
Champion decisions that deliver the customer benefit across teams and segments to increase loyalty and lifetime value, and achieve True North Goals
Integrate insights from a broader macroeconomic outlook, as well as competitive and customer trends to inform long-term planning and business models
Embrace failures and sustain long-term goals to drive innovation through speed
Primary Responsibilities Drive channel acquisition and retention strategies across Referral & New Channels
Responsible for extreme ownership focused on performance outcomes to develop a marketing strategy that accelerates the growth of the TurboTax Portfolio against key market opportunities, key insights and fiscal year financial goals. Working in partnership with the Referral and New Channels Team
Leverage customer insights, competitive understanding, and channel analytics data to make investment recommendations across multiple online channels, create and present media plans, business forecasts and investment scenarios, ensuring agency and x-functional teams are briefed, have been provided business insights and season curves for GTM, and the resulting recommendations are assessed against business goals to ensure a winning strategy
Accountable for agency deployment of media and creative plans across channels, providing guidance on targeting, spend targets, bidding strategy, and ensuring publisher deliverables are clearly prioritized, articulated and actioned by the x-functional team in partnership with Channel Ops
Provide ongoing support across channels, and related work continuing to develop in-season plans and optimizations such as working with the creative team to identify creative insights that drive new creative opportunities and publisher innovation. This includes, but is not limited to, assisting in driving projects in cross team coordination, campaign and creative launches, data and analytics requests, end of month budget reconciliation, and projects with outside vendors and agencies
Responsible for ownership of the Team workbooks to ensure team and agency stakeholders understand and execute media plans, related tech and creative, ongoing test plans, learnings and implications while ensuring all requests are prioritized with clear timelines and owners
Drive Analysis & Optimization for Referral & New Channels
Monitor and track business results, report out insights regularly to senior leadership in season, provide media recommendations/actions, as well as track and input into learnings and implications for mid and end of season reporting
Drive data driven-decision making that will institutionalize the use of consumer-driven analytics in campaign planning
Analyze performance to provide marketing insights to improve performance, conversion rates, and lifetime customer value; Exceptional analytical capability, able to rapidly and independently arrive at campaign insights such as consumer behavior, audience segmentation, winning ad message themes, and successful call to action / landing page strategies.
Transform performance results, customer behavior insights, and learnings into actionable strategy and planning, plus in-season optimization direction to media agencies to proactively suggest continual campaign performance improvement and drive a system of campaign excellence
Own ongoing channel test plans documentation and test insight optimization recommendations
Partner with extended media teams to understand, input and deliver on portfolio & audience targeting opportunities (ie Investors, Self Employed)
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
Join an award-winning marketing team on the CG TurboTax Referral & New Channels Team as a Senior Marketing Manager, where you will help craft the future of TurboTax and TurboTax Live! You will drive the development of the Referral and the New Channels Go To Market plans in a highly collaborative role to develop media strategies across Mobile, Video, CTV, WOM, Brand and Programmatic to deliver on fiscal year forecast targets for the new channels that launch this year! We’re looking for a forward thinking, self-starter, who has solid experience translating consumer insights into scalable marketing experiences. The Senior Marketing Manager will report to the Group Marketing Manager of Referral & New Channels, based in San Diego, CA.
This role is ideal for someone who is customer obsessed and is well-versed across performance and brand media. The Senior Marketing Marketing Manager will have a passion for channel marketing strategy, media planning and execution who thrives in an extremely fast-paced, agile, and matrixed team environment.
What you'll bring
5-8+ years professional experience in marketing channel in one or more of the following (Display, Mobile, Programmatic, WOM or similar Digital experience)
Bachelor’s degree required; MBA preferred
Must have experience leading campaigns with high impact results
Demonstrated ability to execute large-scale digital marketing strategies, including increasing conversions that drive revenue growth, measuring cost per acquisition and a strong understanding of the digital technology landscape
Strong data analysis skills, with experience in hypothesis driven testing, test result analysis and making recommendations
Ability to work in a hybrid role 2x/wk in office
How you will leadProactive & Strategic Self-Starter
Strategic mindset with the ability to tell a great story both written and verbal, articulating channel strategy and plans to x-functional teams as well as senior and executive leadership
Ability to influence & partner with key internal stakeholder teams: senior and executive leadership, product marketers, marketing channel leaders, analysts, procurement and finance to ensure shared vision and drive initiatives forward
Highly analytical, stats junkie, problem-solver, and creative thinker with the ability to draw key insights from analytics to make key business decisions
Learner’s mindset, with drive towards continuous innovation, improvement and a highly proactive bias for solutions-oriented outcomes
Sound Business Acumen
Drive forecasting and deliver 1-year marketing goals
Distill key channel insights and data to the most critical elements to influence differentiated value proposition, messaging, and optimizations
Drive cross-functional teams and partner to ensure go-to-market and communications strategy alignment and plan delivery
Champion decisions that deliver the customer benefit across teams and segments to increase loyalty and lifetime value, and achieve True North Goals
Integrate insights from a broader macroeconomic outlook, as well as competitive and customer trends to inform long-term planning and business models
Embrace failures and sustain long-term goals to drive innovation through speed
Primary Responsibilities Drive channel acquisition and retention strategies across Referral & New Channels
Responsible for extreme ownership focused on performance outcomes to develop a marketing strategy that accelerates the growth of the TurboTax Portfolio against key market opportunities, key insights and fiscal year financial goals. Working in partnership with the Referral and New Channels Team
Leverage customer insights, competitive understanding, and channel analytics data to make investment recommendations across multiple online channels, create and present media plans, business forecasts and investment scenarios, ensuring agency and x-functional teams are briefed, have been provided business insights and season curves for GTM, and the resulting recommendations are assessed against business goals to ensure a winning strategy
Accountable for agency deployment of media and creative plans across channels, providing guidance on targeting, spend targets, bidding strategy, and ensuring publisher deliverables are clearly prioritized, articulated and actioned by the x-functional team in partnership with Channel Ops
Provide ongoing support across channels, and related work continuing to develop in-season plans and optimizations such as working with the creative team to identify creative insights that drive new creative opportunities and publisher innovation. This includes, but is not limited to, assisting in driving projects in cross team coordination, campaign and creative launches, data and analytics requests, end of month budget reconciliation, and projects with outside vendors and agencies
Responsible for ownership of the Team workbooks to ensure team and agency stakeholders understand and execute media plans, related tech and creative, ongoing test plans, learnings and implications while ensuring all requests are prioritized with clear timelines and owners
Drive Analysis & Optimization for Referral & New Channels
Monitor and track business results, report out insights regularly to senior leadership in season, provide media recommendations/actions, as well as track and input into learnings and implications for mid and end of season reporting
Drive data driven-decision making that will institutionalize the use of consumer-driven analytics in campaign planning
Analyze performance to provide marketing insights to improve performance, conversion rates, and lifetime customer value; Exceptional analytical capability, able to rapidly and independently arrive at campaign insights such as consumer behavior, audience segmentation, winning ad message themes, and successful call to action / landing page strategies.
Transform performance results, customer behavior insights, and learnings into actionable strategy and planning, plus in-season optimization direction to media agencies to proactively suggest continual campaign performance improvement and drive a system of campaign excellence
Own ongoing channel test plans documentation and test insight optimization recommendations
Partner with extended media teams to understand, input and deliver on portfolio & audience targeting opportunities (ie Investors, Self Employed)
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.