Boston Scientific Gruppe
Global Product Marketing Director, Arterial
Boston Scientific Gruppe, Osseo, Minnesota, United States, 55311
Onsite Location(s):
Maple Grove, MN, US, 55311
Do you have the right skills and experience for this role Read on to find out, and make your application.Additional Location(s):
N/ADiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.About the role:The Global Marketing Director leads the Arterial commercial marketing organization to attain strategic and operating plan goals. The Peripheral Interventional (PI) division at Boston Scientific is a dynamic and rapidly evolving business that impacts the lives of many patients each year, globally. The vascular portfolio includes multiple product platforms across a wide breadth of technologies and generates more than $1B in annual revenue. Boston Scientific is the market leader across the peripheral vascular with category leading technologies (drug-eluting, atherectomy, balloons, etc.). The business is poised for growth.This is a critical role within Boston Scientific’s Peripheral Vascular business that focuses on leading a high-performance team that will deliver on marketing objectives that unlock full portfolio of products globally focused on the arterial space (drug-eluting, core products, OBL Strategy and marketing operations). The drug-eluting franchise in particular is a key growth driver and Boston Scientific is the only company to offer a drug coated balloon and drug eluting stent. This role will lead the global product marketing and clinical strategy, evolve marketing excellence and ensure world class customer experience today while guiding the product lifecycle strategy to deliver global growth. Success is achieved by executing on this plan in close partnership with regional marketing, commercial and sales teams around the world.Your responsibilities will include:Lead all aspects of Arterial Global Marketing while also playing a key role on the cross-functional franchise leadership team.Develop and execute multi-year, integrated commercial plans for the arterial franchise, ensuring alignment with franchise and PI Vascular objectives, and the Strategic Plan and US Annual Operating Plan (AOP). Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives.Attract, develop and lead direct reports including 3 group marketing managers and product manager. Foster diverse and inclusive teams that live the BSC core values.Actively coach and mentor organizational talent by creating opportunities for challenge and skill advancement, with appropriate reward and recognition. Develop succession plans and long-range organizational plans.Set inspirational goals and accountabilities for the marketing team. Formulate and execute annual and long-range global franchise marketing plans that achieve revenue targets, marketing objectives and program KPIs. Ensure visibility to marketing impact, success measures and metrics.Oversee franchise global marketing execution to ensure sales revenue, product development, commercialization and market development results are measured and achieved. Makes and executes operational decisions with a strategic perspective.Coordinates strategies, action plans and communication across the regions and other marketing stakeholders (priorities, sequence, timing) to optimize impact and deliver on targets.Continuously assess global arterial market and competitive dynamics, barriers and opportunities. Leverage insights to drive to action plans.Champion the voice of the business and customer. Translate insights into actionable requirements to inform product lifecycle management, growth, sustaining, new product portfolio and new business development decisions. Prioritize market issues and opportunities and allocate organization resources accordingly (budget, people, process, etc).Influence and leverage internal and external relationships toward stated goals. Communicate franchise opportunities and business needs clearly and negotiate necessary functional and/or senior management resources commensurately.Remove organizational barriers and drive decision-making by leveraging matrix relationships and capability (senior management, Sales, R&D, Ops, Clin/Reg, Regional marketing, Corporate Marketing, etc).Foster and leverage industry relationships with key physicians, customers, government, societies, company partners and others to further franchise/division goals. Facilitate team's development of these relationships. Serve as a resource/subject matter expert to senior management.Ensure a learning mindset among team members and foster continuous improvement approach to the business, products, people and processes. Understand future business needs and set expectations for excellence accordingly (skill set, product, or process). Drive change by establishing priorities, then developing plans defining roles and accountabilities for improvement, and metrics for evaluating success.Required Qualifications:Bachelor’s degree and 10+ years of professional experience5+ years’ experience in complex commercial program management or team leadership in med technology, pharma or biotechGlobal marketing and product launch experienceExperience managing a commercial teamUnderstanding of all disciplines of marketing, marketing strategy, commercial/sales process & operationsOutstanding interpersonal skills and ability to develop relationships at all organizational levels globally.Highly motivated individual with an action-oriented mindset.Track record of success leading cross-functionally to develop plans and tools to maximize sales potential.Travel 30-45% domestically and globally.Preferred qualifications:Master of Business Administration degreeSignificant collaboration and demonstrated success in working across a global, matrixed organizationCommercial and customer-first mindset, track record in working across multiple geographic regionsAbility to influence across multiple levelsRequisition ID:
587072As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.
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Maple Grove, MN, US, 55311
Do you have the right skills and experience for this role Read on to find out, and make your application.Additional Location(s):
N/ADiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.About the role:The Global Marketing Director leads the Arterial commercial marketing organization to attain strategic and operating plan goals. The Peripheral Interventional (PI) division at Boston Scientific is a dynamic and rapidly evolving business that impacts the lives of many patients each year, globally. The vascular portfolio includes multiple product platforms across a wide breadth of technologies and generates more than $1B in annual revenue. Boston Scientific is the market leader across the peripheral vascular with category leading technologies (drug-eluting, atherectomy, balloons, etc.). The business is poised for growth.This is a critical role within Boston Scientific’s Peripheral Vascular business that focuses on leading a high-performance team that will deliver on marketing objectives that unlock full portfolio of products globally focused on the arterial space (drug-eluting, core products, OBL Strategy and marketing operations). The drug-eluting franchise in particular is a key growth driver and Boston Scientific is the only company to offer a drug coated balloon and drug eluting stent. This role will lead the global product marketing and clinical strategy, evolve marketing excellence and ensure world class customer experience today while guiding the product lifecycle strategy to deliver global growth. Success is achieved by executing on this plan in close partnership with regional marketing, commercial and sales teams around the world.Your responsibilities will include:Lead all aspects of Arterial Global Marketing while also playing a key role on the cross-functional franchise leadership team.Develop and execute multi-year, integrated commercial plans for the arterial franchise, ensuring alignment with franchise and PI Vascular objectives, and the Strategic Plan and US Annual Operating Plan (AOP). Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives.Attract, develop and lead direct reports including 3 group marketing managers and product manager. Foster diverse and inclusive teams that live the BSC core values.Actively coach and mentor organizational talent by creating opportunities for challenge and skill advancement, with appropriate reward and recognition. Develop succession plans and long-range organizational plans.Set inspirational goals and accountabilities for the marketing team. Formulate and execute annual and long-range global franchise marketing plans that achieve revenue targets, marketing objectives and program KPIs. Ensure visibility to marketing impact, success measures and metrics.Oversee franchise global marketing execution to ensure sales revenue, product development, commercialization and market development results are measured and achieved. Makes and executes operational decisions with a strategic perspective.Coordinates strategies, action plans and communication across the regions and other marketing stakeholders (priorities, sequence, timing) to optimize impact and deliver on targets.Continuously assess global arterial market and competitive dynamics, barriers and opportunities. Leverage insights to drive to action plans.Champion the voice of the business and customer. Translate insights into actionable requirements to inform product lifecycle management, growth, sustaining, new product portfolio and new business development decisions. Prioritize market issues and opportunities and allocate organization resources accordingly (budget, people, process, etc).Influence and leverage internal and external relationships toward stated goals. Communicate franchise opportunities and business needs clearly and negotiate necessary functional and/or senior management resources commensurately.Remove organizational barriers and drive decision-making by leveraging matrix relationships and capability (senior management, Sales, R&D, Ops, Clin/Reg, Regional marketing, Corporate Marketing, etc).Foster and leverage industry relationships with key physicians, customers, government, societies, company partners and others to further franchise/division goals. Facilitate team's development of these relationships. Serve as a resource/subject matter expert to senior management.Ensure a learning mindset among team members and foster continuous improvement approach to the business, products, people and processes. Understand future business needs and set expectations for excellence accordingly (skill set, product, or process). Drive change by establishing priorities, then developing plans defining roles and accountabilities for improvement, and metrics for evaluating success.Required Qualifications:Bachelor’s degree and 10+ years of professional experience5+ years’ experience in complex commercial program management or team leadership in med technology, pharma or biotechGlobal marketing and product launch experienceExperience managing a commercial teamUnderstanding of all disciplines of marketing, marketing strategy, commercial/sales process & operationsOutstanding interpersonal skills and ability to develop relationships at all organizational levels globally.Highly motivated individual with an action-oriented mindset.Track record of success leading cross-functionally to develop plans and tools to maximize sales potential.Travel 30-45% domestically and globally.Preferred qualifications:Master of Business Administration degreeSignificant collaboration and demonstrated success in working across a global, matrixed organizationCommercial and customer-first mindset, track record in working across multiple geographic regionsAbility to influence across multiple levelsRequisition ID:
587072As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.
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