NxT Level
Chief Marketing Officer CMO
NxT Level, Nashville, Tennessee, United States, 37245
Our client is an e-commerce focused sports brand scaling rapidly. They're currently looking for a hands-on Chief Marketing Officer to help define their growth strategy to go from $100M in Revenue to $200M in Revenue as they expand their product line.What are the responsibilities?
Do you have the following skills, experience and drive to succeed in this role Find out below.
Function as a key member of the senior leadership team, serving as a thought leader and strategic partner to the CEO on brand strategy, trade marketing, marketing ROI, consumer insights, and go-to-market.Own brand and go-to-market plan, working cross-functionally with our Offer, Wholesale, DTC, Supply, and Global Brand teams to ensure excellence of execution.Identify how to effectively reach our target audiences to build and grow a loyal fan base through effective full-funnel plans.Drive country-level brand and creative expressions, and serve as a brand evangelist to ensure consistent brand representation across all touch points.Leverage customer insights, global deliverables and local business needs to develop and execute integrated campaigns/programs (e.g. brand building, product launches, seasonal events) to drive demand across channels (DTC and wholesale) through a fully integrated marketing mix including Digital, Social, Influencers, Partnerships, Experiential and in-store marketing.Build, lead, and inspire a high-performing marketing team in a remote and hybrid environment, both in-house and external agencies, fostering a culture of entrepreneurship and collaboration.Monitor and stay current on our priority audiences, market trends, and competitor activity to identify new marketing strategies/tactics, content ideas, and brand campaignsLeverage data and analytics to track and optimize the performance of your programs.What are the requirements?BA/BS degree in Business, Marketing, Communications, or a related field.15+ years of experience in marketing. Experience working for a sport/outdoor brand in the USA is required. Trade Marketing experience preferred.10+ years experience in building, growing, and leading a team.Experience launching and building brands in the USA across channels (Wholesale, e-commerce, DTC).Experience operating both strategically and tactically in a high-energy, fast-paced environment, and fast-growth companies.Experience developing and leading multi-channel marketing campaigns, delivering brand growth and sales.Strong business acumen and analytical skills, with proven experience analyzing marketing spend to determine ROI and inform future activities/investmentsProven ability to collaborate across functions and externally, combined with strong prioritization, and organization skills with a roll up your sleeves and can-do attitude.
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Do you have the following skills, experience and drive to succeed in this role Find out below.
Function as a key member of the senior leadership team, serving as a thought leader and strategic partner to the CEO on brand strategy, trade marketing, marketing ROI, consumer insights, and go-to-market.Own brand and go-to-market plan, working cross-functionally with our Offer, Wholesale, DTC, Supply, and Global Brand teams to ensure excellence of execution.Identify how to effectively reach our target audiences to build and grow a loyal fan base through effective full-funnel plans.Drive country-level brand and creative expressions, and serve as a brand evangelist to ensure consistent brand representation across all touch points.Leverage customer insights, global deliverables and local business needs to develop and execute integrated campaigns/programs (e.g. brand building, product launches, seasonal events) to drive demand across channels (DTC and wholesale) through a fully integrated marketing mix including Digital, Social, Influencers, Partnerships, Experiential and in-store marketing.Build, lead, and inspire a high-performing marketing team in a remote and hybrid environment, both in-house and external agencies, fostering a culture of entrepreneurship and collaboration.Monitor and stay current on our priority audiences, market trends, and competitor activity to identify new marketing strategies/tactics, content ideas, and brand campaignsLeverage data and analytics to track and optimize the performance of your programs.What are the requirements?BA/BS degree in Business, Marketing, Communications, or a related field.15+ years of experience in marketing. Experience working for a sport/outdoor brand in the USA is required. Trade Marketing experience preferred.10+ years experience in building, growing, and leading a team.Experience launching and building brands in the USA across channels (Wholesale, e-commerce, DTC).Experience operating both strategically and tactically in a high-energy, fast-paced environment, and fast-growth companies.Experience developing and leading multi-channel marketing campaigns, delivering brand growth and sales.Strong business acumen and analytical skills, with proven experience analyzing marketing spend to determine ROI and inform future activities/investmentsProven ability to collaborate across functions and externally, combined with strong prioritization, and organization skills with a roll up your sleeves and can-do attitude.
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