The LEGO Group
Senior Art Director (Digital)
The LEGO Group, Boston, Massachusetts, us, 02298
Senior Art Director (Digital)
Location Boston, Massachusetts, United States of America
Job ID 0000017968
Category Creative & Design
Job Description
Are you passionate about bold creative and marketing approaches that drive cut-through design and deliver business results?
We are looking for an experienced and well-rounded Senior Art Director to drive content development and be a part of a dynamic team!
Core Responsibilities
Conceptualize new campaign ideas that are digital-first, shopper-focused, and deliver a premium and memorable experience for shoppers and consumers.
Maintain and enhance design templates for digital content, as well as share and document use of templates and techniques to improve efficiencies across the department
Taking direction from Creative leads and Strategist on the creative brief, create designs across marketing levers and for execution across digital channels
Attend and/or lead brainstorm sessions to develop concept proposals
Develop content that solves business problems and meets marketing objectives with thoughtful tactics and compelling design.
Present content in a clear and compelling manner; articulating and defending creative direction choices; collaborate and iterate based on feedback from cross-functional partners
Collaborate with Project Managers, Strategist, Copywriter, and the Creative team to meet campaign milestones and deliverables
Collaborate with external vendors including illustrators, 3D artists, motion graphics specialists, structural engineers, etc. to ensure the highest level of campaign execution
Communicate and collaborate with UX designers and web developers
Ensure a high standard of visual execution across all work and within all brand guidelines
Stay on top of industry trends, design technology, and new marketing platforms
Play your part in our team succeeding
The Marketing Communications team brings the LEGO Branded Channels marketing strategy to life for shoppers and consumers. The Senior Art Director is responsible for designing and delivering digital content for LEGO Branded Channels. Working with creative direction, you will take leadership of your ideas, solving marketing challenges to ideate and design best-in-class brand expressions and experiences across e-commerce, digital marketing, email, and digital retail.
The ideal candidate approaches projects with creativity and passion backed by insights, has a deep digital mentality, is able to creatively push the boundaries of technology, and understands how to work in a fast-paced global environment.
Do you have what it takes?
Resumes must include a link to an online portfolio showcasing relevant technical and design skills
6+ years of design experience, with at least 1 year of experience art directing internal and external teams
Experience designing for global brands
Expert level skills in: Adobe CC (Photoshop, Illustrator, and After Effects), Sketch, Figma and Microsoft Office.
Proven track record of delivering bold, effective campaign content across digital mediums: e-commerce, broadcast and experiential
Ability to self-direct, context shift, prioritize work assignments
Strong communications skills and an ability to present work thoughtfully and concisely in internal reviews and in partner meetings.
A deep understanding of the creative development process and ability to consistently deliver excellent design based on a working knowledge of what goes into successful marketing campaigns
Comfortable working in a fast-paced environment with multi-discipline teams in other time zones
Experience with agencies preferred
Experience with retail / retailer marketing a plus!
Additional details on this position
The salary for this position has a range of $97,400 - $146,200 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
The current work location for this role is 501 Boylston Street, Boston, MA. In 2025, we will transition to our new permanent office location at 1001 Boylston Street, Boston, MA. Specific move dates for roles are to be determined and communicated in 2024.
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
#LI-SW2
#LI-Hybrid
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended forpeople with disabilities- LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Location Boston, Massachusetts, United States of America
Job ID 0000017968
Category Creative & Design
Job Description
Are you passionate about bold creative and marketing approaches that drive cut-through design and deliver business results?
We are looking for an experienced and well-rounded Senior Art Director to drive content development and be a part of a dynamic team!
Core Responsibilities
Conceptualize new campaign ideas that are digital-first, shopper-focused, and deliver a premium and memorable experience for shoppers and consumers.
Maintain and enhance design templates for digital content, as well as share and document use of templates and techniques to improve efficiencies across the department
Taking direction from Creative leads and Strategist on the creative brief, create designs across marketing levers and for execution across digital channels
Attend and/or lead brainstorm sessions to develop concept proposals
Develop content that solves business problems and meets marketing objectives with thoughtful tactics and compelling design.
Present content in a clear and compelling manner; articulating and defending creative direction choices; collaborate and iterate based on feedback from cross-functional partners
Collaborate with Project Managers, Strategist, Copywriter, and the Creative team to meet campaign milestones and deliverables
Collaborate with external vendors including illustrators, 3D artists, motion graphics specialists, structural engineers, etc. to ensure the highest level of campaign execution
Communicate and collaborate with UX designers and web developers
Ensure a high standard of visual execution across all work and within all brand guidelines
Stay on top of industry trends, design technology, and new marketing platforms
Play your part in our team succeeding
The Marketing Communications team brings the LEGO Branded Channels marketing strategy to life for shoppers and consumers. The Senior Art Director is responsible for designing and delivering digital content for LEGO Branded Channels. Working with creative direction, you will take leadership of your ideas, solving marketing challenges to ideate and design best-in-class brand expressions and experiences across e-commerce, digital marketing, email, and digital retail.
The ideal candidate approaches projects with creativity and passion backed by insights, has a deep digital mentality, is able to creatively push the boundaries of technology, and understands how to work in a fast-paced global environment.
Do you have what it takes?
Resumes must include a link to an online portfolio showcasing relevant technical and design skills
6+ years of design experience, with at least 1 year of experience art directing internal and external teams
Experience designing for global brands
Expert level skills in: Adobe CC (Photoshop, Illustrator, and After Effects), Sketch, Figma and Microsoft Office.
Proven track record of delivering bold, effective campaign content across digital mediums: e-commerce, broadcast and experiential
Ability to self-direct, context shift, prioritize work assignments
Strong communications skills and an ability to present work thoughtfully and concisely in internal reviews and in partner meetings.
A deep understanding of the creative development process and ability to consistently deliver excellent design based on a working knowledge of what goes into successful marketing campaigns
Comfortable working in a fast-paced environment with multi-discipline teams in other time zones
Experience with agencies preferred
Experience with retail / retailer marketing a plus!
Additional details on this position
The salary for this position has a range of $97,400 - $146,200 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
The current work location for this role is 501 Boylston Street, Boston, MA. In 2025, we will transition to our new permanent office location at 1001 Boylston Street, Boston, MA. Specific move dates for roles are to be determined and communicated in 2024.
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
#LI-SW2
#LI-Hybrid
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended forpeople with disabilities- LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.