DISH Network L.L.C
Marketing Lead - DishLATINO Brand
DISH Network L.L.C, Englewood, Colorado, us, 80151
Company Summary
DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America’s First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and GenMobile.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
Job Duties and Responsibilities
DishLATINO is the market-leading suite of Spanish and English language satellite TV programming packages in the United States. We offer our customers more than 40 Spanish-language news, entertainment, and sports channels in combination with DISH’s broad English-language programming lineup of more than 200 channels. DishLATINO is the brand leader among the growing Spanish Language programming segment. We have been connecting Hispanic families to their cultural roots since 1999.
DishLATINO is accountable for the strategy, growth, and development of all marketing initiatives geared toward the Latino audience in the U.S., driving the DishLATINO business annually. This team manages the campaigns and initiatives that tell our brand story, reach our target audiences, and drive our yearly sales goals.
We are seeking a passionate, self-starting, bi-cultural, bilingual experienced marketer with a winner’s mindset. This is a high-energy role for a well-rounded business professional who can hit the ground running and drive results immediately.
This is a unique opportunity to play a key role in brand/acquisition marketing communications on an award-winning business unit. Put your marketing prowess to the test by collaborating on the brand and acquisition messaging strategy and creative campaigns - all on day one!
The Marketing Lead, Brand will be responsible for overseeing brand-related messaging and creative tactics for DishLATINO. You will work closely with cross-functional marketing teams, the consumer insights team, and dedicated strategic and creative agencies to guide the communication, insights, and brand/acquisition messaging to deliver breakthrough growth. You will report to the Head of Latino and International Brands.
Key Responsibilities:
Support annual Brand Planning including Experience Plan
Support brand/acquisition campaigns, creative development, and execution across all DishLATINO tactics; the Marketing Lead is the principal support for these key projects
Provide feedback to creative agencies with oversight from senior leadership
Brand Stewardship (Positioning, Guidelines, Brand Council)
Maintain and lead updates to DishLATINO Brand Guidelines
Act as a key member of DishLATINO Brand Council
Liaise and coordinate with offline media agency
Media Integrations
Non-working Budget management (Brand/Acquisition)
Support with annual agency SOW and fee management
Product - Lead Latino specific asks to product teams to get those prioritized in the Product roadmap
Lead creative development and execution for all digital tactics (site, paid, digital) to help drive activations
Support management of the digital team (e-commerce & product) as it relates to reporting and process optimization (in conjunction with Head of Latino Brand)
Site Management - Acquisition & Existing Customers (Creative refresh/new creative, offer changes, programming takedowns, audits & updates to Nuevos Clientes pages)
Skills, Experience and Requirements
Education and Experience:
Bachelor’s degree (marketing or related business discipline strongly preferred)
MBA considered a plus
Minimum 3 years of experience in Brand Management or a marketing-related field, including an understanding of the creative development process, the importance of creativity in marketing communications, and demanding best-in-class creative work from agency partners
At least 3 years working in Latino-segment-focused marketing, or have a deep, authentic understanding of the culture and a passion/interest in the Latino-segment-focused marketing space
Skills and Qualifications:
Bilingual (English/Spanish) and have an understanding there are different types of Hispanic consumers in the U.S.
Strong detail orientation, organizational skills, and project management experience
Ability to write strong creative briefs, provide clear strategic direction, and motivate teams and agency partners
Proven communication and presentation skills: advanced ability to present recommendations and to adjust presentations accordingly based on feedback
Decisive & effective problem-solving ability; sound analytical skills, both qualitative & quantitative
Team player with strong interpersonal skills who encourages team cooperation, supports network-building capabilities, promotes enthusiasm, fosters strategic thinking, and partners successfully with cross-functional teams
Salary Ranges
Compensation: $72,350.00/Year - $103,400.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer - Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We are a true merit-based organization and work hard so there are no artificial barriers to one's potential success. DISH is committed to a workforce where everyone's opportunities are limitless.
Consistent with this commitment, DISH will endeavor to provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to the employee or others, or is otherwise not required by law.
DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America’s First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and GenMobile.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
Job Duties and Responsibilities
DishLATINO is the market-leading suite of Spanish and English language satellite TV programming packages in the United States. We offer our customers more than 40 Spanish-language news, entertainment, and sports channels in combination with DISH’s broad English-language programming lineup of more than 200 channels. DishLATINO is the brand leader among the growing Spanish Language programming segment. We have been connecting Hispanic families to their cultural roots since 1999.
DishLATINO is accountable for the strategy, growth, and development of all marketing initiatives geared toward the Latino audience in the U.S., driving the DishLATINO business annually. This team manages the campaigns and initiatives that tell our brand story, reach our target audiences, and drive our yearly sales goals.
We are seeking a passionate, self-starting, bi-cultural, bilingual experienced marketer with a winner’s mindset. This is a high-energy role for a well-rounded business professional who can hit the ground running and drive results immediately.
This is a unique opportunity to play a key role in brand/acquisition marketing communications on an award-winning business unit. Put your marketing prowess to the test by collaborating on the brand and acquisition messaging strategy and creative campaigns - all on day one!
The Marketing Lead, Brand will be responsible for overseeing brand-related messaging and creative tactics for DishLATINO. You will work closely with cross-functional marketing teams, the consumer insights team, and dedicated strategic and creative agencies to guide the communication, insights, and brand/acquisition messaging to deliver breakthrough growth. You will report to the Head of Latino and International Brands.
Key Responsibilities:
Support annual Brand Planning including Experience Plan
Support brand/acquisition campaigns, creative development, and execution across all DishLATINO tactics; the Marketing Lead is the principal support for these key projects
Provide feedback to creative agencies with oversight from senior leadership
Brand Stewardship (Positioning, Guidelines, Brand Council)
Maintain and lead updates to DishLATINO Brand Guidelines
Act as a key member of DishLATINO Brand Council
Liaise and coordinate with offline media agency
Media Integrations
Non-working Budget management (Brand/Acquisition)
Support with annual agency SOW and fee management
Product - Lead Latino specific asks to product teams to get those prioritized in the Product roadmap
Lead creative development and execution for all digital tactics (site, paid, digital) to help drive activations
Support management of the digital team (e-commerce & product) as it relates to reporting and process optimization (in conjunction with Head of Latino Brand)
Site Management - Acquisition & Existing Customers (Creative refresh/new creative, offer changes, programming takedowns, audits & updates to Nuevos Clientes pages)
Skills, Experience and Requirements
Education and Experience:
Bachelor’s degree (marketing or related business discipline strongly preferred)
MBA considered a plus
Minimum 3 years of experience in Brand Management or a marketing-related field, including an understanding of the creative development process, the importance of creativity in marketing communications, and demanding best-in-class creative work from agency partners
At least 3 years working in Latino-segment-focused marketing, or have a deep, authentic understanding of the culture and a passion/interest in the Latino-segment-focused marketing space
Skills and Qualifications:
Bilingual (English/Spanish) and have an understanding there are different types of Hispanic consumers in the U.S.
Strong detail orientation, organizational skills, and project management experience
Ability to write strong creative briefs, provide clear strategic direction, and motivate teams and agency partners
Proven communication and presentation skills: advanced ability to present recommendations and to adjust presentations accordingly based on feedback
Decisive & effective problem-solving ability; sound analytical skills, both qualitative & quantitative
Team player with strong interpersonal skills who encourages team cooperation, supports network-building capabilities, promotes enthusiasm, fosters strategic thinking, and partners successfully with cross-functional teams
Salary Ranges
Compensation: $72,350.00/Year - $103,400.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer - Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We are a true merit-based organization and work hard so there are no artificial barriers to one's potential success. DISH is committed to a workforce where everyone's opportunities are limitless.
Consistent with this commitment, DISH will endeavor to provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to the employee or others, or is otherwise not required by law.