Product Marketing Coordinator

JOB REQUIREMENTS: Product Marketing Coordinator AMSOIL Center, 1101 Susquehanna Rd, Superior, Wisconsin, United States of America Req #178 Wednesday, July 24, 2024 AMSOIL INC. is looking for a Product Marketing Coordinator as part of the Automotive Product Marketing Team. In this role you will assist with the entire lifecycle of our product portfolio, from planning, execution, and ongoing management. The ideal candidate will have experience in product marketing, an understanding of product positioning and market trends, and the ability to help drive product strategies that align with the Company\'s overall objectives. This position allows for a hybrid work schedule sharing time between an office setting in Superior, Wisconsin, and a home office. Core Responsibilities: Portfolio Strategy & Planning Assist in the execution of product portfolio strategy aligned with the Company\'s business goals and market trends. Regularly assess and report on portfolio performance, providing insights and recommendations for improvements to the product portfolio, pricing strategy and category product plan. Help manage a variety of projects of varying complexity. Product Lifecycle Management Participate in product lifecycle management, from concept to end-of-life, ensuring that each product meets quality standards and market demands. Collaborate with, and lead cross-functional teams, including product development, marketing, sales, and operations to drive successful product development launches through the Stage Gate process. Market Analysis and Research Conduct market research to stay informed about industry trends, competitor offerings, emerging technologies, pricing, and customer needs. Analyze market data to contribute insights that shape product positioning, marketing strategies and identify opportunities for portfolio growth. Content Creation and Development Assist in developing compelling and effective product messaging for various channels, including websites, social media, and marketing collateral. Coordinate the creation of marketing claims measuring our products against industry standards or competitive products. Sales and Technical Support Provide support to the sales and customer service teams with relevant market intelligence and technical information. Assist in the development of sales tools and resources. Position... For full info follow application link. AMSOIL is an Equal Employment Opportunity employer. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, marital status, physical or mental disability, medical condition, veteran status or any other factor determined to be unlawful by federal, state or local statutes. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/C2C773183B044E9D