Nu Skin Enterprises Inc
Product Marketing Manager
Nu Skin Enterprises Inc, Chicago, Illinois, United States, 60290
Company:Mavely
Position Summary
The
Product Marketing Manager
is responsible for positioning Mavely product offerings to our current and prospective users, industry leaders and partners, and media. As a high-growth product-led company, Mavely seeks an experienced product marketing professional who will lead the go-to-market (GTM) strategy for new features, integrations, and product offerings, including educating internal teams to ensure strong and cohesive messaging. This person will report to the Marketing Director with close collaboration across multiple teams including Product, Creator Success, and Revenue. A successful candidate will thrive in a fast-paced environment, be comfortable with a high degree of autonomy, and have the ability to create and manage GTM processes.
Essential FunctionsDevelop and execute the go to market (GTM) plans for new products and features, including managing cross-team dependencies
Identify our ideal customer profile (ICP) and collaborate on key messaging by segment to drive new business acquisition
Contribute to market research to understand customer needs, preferences, and behaviors, leveraging surveys, interviews, focus groups, and other methods
Understand and inform the product roadmap, anticipating future marketing needs and supporting feature prioritization
Become a go-to internal resource for competitive analysis
Champion positive user sentiment by identifying gaps in understanding and opportunities to improve positioning, and execute solutions
Create processes and materials to educate internal audiences to ensure consistent messaging around Mavely products and features
Develop content including product update blogs, app store updates, in-app copy, product-related social content, help articles, sales enablement materials, etc. with support from the Marketing team
Facilitate case studies by identifying beta users, conducting interviews, and collecting user data
Stay up to date with industry trends and best practices to drive innovation and continuous improvement in product marketing strategies
Education & Experience Requirements
5+ years of product marketing or product management experience
Bachelor's degree in marketing, advertising, communications, computer science, engineering preferred
Knowledge & Skill Requirements
Demonstrated experience in developing and executing successful go-to-market strategies
Experience with tools like Linear, Asana, and other project management tools
Comfort working across key Mavely systems like Figma (design), Hubspot (CRM), Domo (business intelligence platform)
Experience or comfort in a startup setting
Excellent written & verbal communication, collaboration, and project management skills
Strong ability to translate complex technical information into clear, impactful marketing communications for target audiences
Strategic thinker with a track record of driving projects to completion and successful marketing campaigns that drive adoption
A sense for narrative, with the ability to extract and tell stories about user experience
Experience planning and leading initiatives, clearly defining roles and responsibilities to multiple team members
Ability to work on multiple projects simultaneously while maintaining quality and meeting objectives and deadlines
Comfort working with data and various data systems to glean actionable insights
Attention to detail, meticulous quality assurance
Passion for driving business growth and customer success through effective marketing strategies
Our Benefits & Perks:
You will be part of an engaged, inclusive, global community that values family, giving back, beauty, and sustainability. We offer competitive benefits to eligible employees with comprehensive medical, vision, and dental coverage; supplemental life, voluntary short-term, and disability insurance; free access to therapists; a health savings account and 401k. You'll also be empowered to prioritize what's important to you through our vacation policy.
Position Summary
The
Product Marketing Manager
is responsible for positioning Mavely product offerings to our current and prospective users, industry leaders and partners, and media. As a high-growth product-led company, Mavely seeks an experienced product marketing professional who will lead the go-to-market (GTM) strategy for new features, integrations, and product offerings, including educating internal teams to ensure strong and cohesive messaging. This person will report to the Marketing Director with close collaboration across multiple teams including Product, Creator Success, and Revenue. A successful candidate will thrive in a fast-paced environment, be comfortable with a high degree of autonomy, and have the ability to create and manage GTM processes.
Essential FunctionsDevelop and execute the go to market (GTM) plans for new products and features, including managing cross-team dependencies
Identify our ideal customer profile (ICP) and collaborate on key messaging by segment to drive new business acquisition
Contribute to market research to understand customer needs, preferences, and behaviors, leveraging surveys, interviews, focus groups, and other methods
Understand and inform the product roadmap, anticipating future marketing needs and supporting feature prioritization
Become a go-to internal resource for competitive analysis
Champion positive user sentiment by identifying gaps in understanding and opportunities to improve positioning, and execute solutions
Create processes and materials to educate internal audiences to ensure consistent messaging around Mavely products and features
Develop content including product update blogs, app store updates, in-app copy, product-related social content, help articles, sales enablement materials, etc. with support from the Marketing team
Facilitate case studies by identifying beta users, conducting interviews, and collecting user data
Stay up to date with industry trends and best practices to drive innovation and continuous improvement in product marketing strategies
Education & Experience Requirements
5+ years of product marketing or product management experience
Bachelor's degree in marketing, advertising, communications, computer science, engineering preferred
Knowledge & Skill Requirements
Demonstrated experience in developing and executing successful go-to-market strategies
Experience with tools like Linear, Asana, and other project management tools
Comfort working across key Mavely systems like Figma (design), Hubspot (CRM), Domo (business intelligence platform)
Experience or comfort in a startup setting
Excellent written & verbal communication, collaboration, and project management skills
Strong ability to translate complex technical information into clear, impactful marketing communications for target audiences
Strategic thinker with a track record of driving projects to completion and successful marketing campaigns that drive adoption
A sense for narrative, with the ability to extract and tell stories about user experience
Experience planning and leading initiatives, clearly defining roles and responsibilities to multiple team members
Ability to work on multiple projects simultaneously while maintaining quality and meeting objectives and deadlines
Comfort working with data and various data systems to glean actionable insights
Attention to detail, meticulous quality assurance
Passion for driving business growth and customer success through effective marketing strategies
Our Benefits & Perks:
You will be part of an engaged, inclusive, global community that values family, giving back, beauty, and sustainability. We offer competitive benefits to eligible employees with comprehensive medical, vision, and dental coverage; supplemental life, voluntary short-term, and disability insurance; free access to therapists; a health savings account and 401k. You'll also be empowered to prioritize what's important to you through our vacation policy.