Sr. Market Analyst, Retail Media

Sr. Market Analyst, Retail Media

Work Mode: Hybrid

Location:  Hybrid - Kohler, WI

Opportunity

We are looking for an Sr. Analyst to join the Retail Media Team within the KOHLER Kitchen & Bath Marketing Organization!  We have an incredible, customer focused team and we are looking for someone to execute, analyze, and optimize our paid search and auction display strategies for three of our retail accounts – Home Depot, Lowes, and Costco.

The Senior Analyst will be responsible for developing and implementing the long and short-term on-platform media to increase market share with our retailers while driving efficient incremental return on ad spend. They will work alongside our Retail Media Channel Managers to coordinate paid search and display media for key categories to accelerate sales and drive to profitability targets.  Upon execution of key marketing tactics, this role will be responsible to evaluate results and share key learnings and insights with the Retail Team, cross functional partners, and Kohler Leadership.

Specific Responsibilities

• Lead, build and implement paid search & display bid, pacing, and optimization strategies to improve media performance while maintaining direct relationships with retailers and third-party vendors.
• Analyzation of media performance data, provide guidance on risks to plans and deliver actionable campaign insights.  Use data driven insights to drive decision-making & optimize campaign strategies to optimize investment and increase return on ad spend.
• Accountability for attaining, analyzing, and sharing sales [ROAS], impressions and share of voice goals.
• Accountability for management of the Retail Media marketing budget related to key accounts for paid search & auction display strategies. 
• Effectively communicate with the Retail Channel Manager and Digital Merchants to align on category insights and targeted key word bid strategies.
• Implement ongoing, rigorous test and learn cadence to benchmark and improve performance marketing in partnership with internal Precision Marketing team to benchmark the performance of current strategies and tactics or to explore and prove out innovative approaches and opportunities.
• Contribute to the Retail Media playbook and create agile processes to support successful marketing strategies/tactics.
• Collaboration and Team Management
• Collaborates with the Retail Media, Channel Managers
• Works closely with Account Management teams to align requests related to paid search and auction banner campaigns.
• Works regularly with the Precision Marketing organization to test and learn.
• Clearly and concisely communicate program performance and progress against goals in a cross-functional setting.

Skills/Requirements

• Bachelor’s degree in Business: Marketing, Analytics or related field.
• 3+ years of Digital, Media, Retail, Brand, or Channel marketing experience with progressively more responsibility and a proven track record of successful results.
• 2 years of experience including validated experience in Digital Advertising Media, Media Analytics or Social/Programmatic Auction Buying.
• Exceptional analytical skills, ability to translate data into recommendations & action. 
• Knowledge of data mining / database structures
• Experience with BI tools (e.g. Qlik, Power BI, etc.).
• Familiarity with / knowledge of digital marketing KPIs (e.g. CPC, CAC, etc.)
• Cross functional experience and comfort interfacing with customers and vendors.
• Planning and/or budgeting experience.
• Demonstrated ability to analyze, think creatively, innovate and plan with attention to detail and accuracy.

Preferred

• MBA/MS degree
• Experience working with Retail Media platforms such as Orange Apron Media (The Home Depot); Lowe’s One Roof Media Network (Lowe’s); and Criteo (Costco) to optimize PPC strategies.

Travel

• Customer visits and training as needed, approximately 15%.

The salary range for this position is $76,050 - $96,050. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location.  Available benefits include medical, dental, vision & 401k.

Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com.  Kohler Co. is an equal opportunity/affirmative action employer.