Sotheby's
SEO Audience Growth Manager
Sotheby's, New York, New York, us, 10261
ABOUT SOTHEBY'S
Established in 1744, Sotheby's is the world's premier destination for art and luxury. Sotheby's promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby's believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.
THE ROLE
As the Search Audience Senior Manager, you are responsible for accelerating search traffic growth for the Luxury Division as part of the Demand Generation Team. You will work with other members of the Demand Generation Team to improve Luxury Division search rankings for key words aligned with the luxury objects we sell and drive new qualified buyers and sellers. You will also work cross functionally with the Content Marketing Team and Growth Marketing Team to align on marketing priorities and how to leverage organic traffic to improve paid conversion. You will also partner with Luxury Division Category Specialists to provide data insights and analytics on rankings update for each category.
RESPONSIBILITIESBuild and refine Luxury Division key word position tracking including jewelry, watches, fashion, wine & spirits, sports, books and science & pop culture in SEMrushProvide luxury departments insights on luxury content performance based on dashboards you build and maintain in Adobe AnalyticsBuild out strategic plan to improve search rankings for the Luxury Division by categoryBuild and refine category dashboards for search ranking performance to share with category leadersPresent monthly performance updates and strategic priorities to SVP Demand GenerationGrow organic traffic to luxury division landing pages via optimized SEO content with focused key word targeting aligned to Luxury division categoriesCreate, update and optimize evergreen SEO content leveraging AI tools and existing published contentCompetitive analysis of other leading brands and sites that sell the same or similar products as Sotheby's luxury divisionsPartner with content marketing team on luxury division sale related content needsManage junior audience growth associateYou'll sweep us off our feet if:
You are an expert when it comes to luxury products, the competitive landscape and secondary market dynamicsYou are extremely data driven and can present and communicate data initiatives in a clear and concise manner to a diverse group of internal stakeholders.You can partner effectively with internal stakeholders, including marketing and category specialistsYou are curious, proactive and comfortable working in unstructured environments.You have a passion for working in a fast-paced, agile environment.IDEAL EXPERIENCE & COMPETENCIES
Bachelor's degree in Business, Finance, Accounting, MarketingExperience at a luxury brand or marketplaceExpert at SEO tools like SEMRushProven track record writing SEO optimized contentStrong knowledge of content management platformsStrong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter
The proposed base salary for this position ranges from $100,000-$120,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.
To view our
Candidate Privacy Notice
for the US, please
click here
To view our
Candidate Privacy Notice
for the UK, Hong Kong, France and Switzerland, please
click here
The Company is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.
Established in 1744, Sotheby's is the world's premier destination for art and luxury. Sotheby's promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby's believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.
THE ROLE
As the Search Audience Senior Manager, you are responsible for accelerating search traffic growth for the Luxury Division as part of the Demand Generation Team. You will work with other members of the Demand Generation Team to improve Luxury Division search rankings for key words aligned with the luxury objects we sell and drive new qualified buyers and sellers. You will also work cross functionally with the Content Marketing Team and Growth Marketing Team to align on marketing priorities and how to leverage organic traffic to improve paid conversion. You will also partner with Luxury Division Category Specialists to provide data insights and analytics on rankings update for each category.
RESPONSIBILITIESBuild and refine Luxury Division key word position tracking including jewelry, watches, fashion, wine & spirits, sports, books and science & pop culture in SEMrushProvide luxury departments insights on luxury content performance based on dashboards you build and maintain in Adobe AnalyticsBuild out strategic plan to improve search rankings for the Luxury Division by categoryBuild and refine category dashboards for search ranking performance to share with category leadersPresent monthly performance updates and strategic priorities to SVP Demand GenerationGrow organic traffic to luxury division landing pages via optimized SEO content with focused key word targeting aligned to Luxury division categoriesCreate, update and optimize evergreen SEO content leveraging AI tools and existing published contentCompetitive analysis of other leading brands and sites that sell the same or similar products as Sotheby's luxury divisionsPartner with content marketing team on luxury division sale related content needsManage junior audience growth associateYou'll sweep us off our feet if:
You are an expert when it comes to luxury products, the competitive landscape and secondary market dynamicsYou are extremely data driven and can present and communicate data initiatives in a clear and concise manner to a diverse group of internal stakeholders.You can partner effectively with internal stakeholders, including marketing and category specialistsYou are curious, proactive and comfortable working in unstructured environments.You have a passion for working in a fast-paced, agile environment.IDEAL EXPERIENCE & COMPETENCIES
Bachelor's degree in Business, Finance, Accounting, MarketingExperience at a luxury brand or marketplaceExpert at SEO tools like SEMRushProven track record writing SEO optimized contentStrong knowledge of content management platformsStrong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter
The proposed base salary for this position ranges from $100,000-$120,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.
To view our
Candidate Privacy Notice
for the US, please
click here
To view our
Candidate Privacy Notice
for the UK, Hong Kong, France and Switzerland, please
click here
The Company is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.