Bandwidth
Manager, Customer Marketing and ABM
Bandwidth, Raleigh, North Carolina, United States, 27601
Apply Now Manager, Customer Marketing and ABM at Bandwidth
Raleigh, NC
Who We Are:
Bandwidth (NASDAQ: BAND) is a global communications software company that helps enterprises connect people around the world with cloud-ready voice, messaging and emergency services. Backed by a network reaching 60+ countries covering 90 percent of global GDP, companies like Cisco, Google, Microsoft, RingCentral, Uber and Zoom use Bandwidth's APIs to easily embed communications into software and applications. Bandwidth has more than 20 years in the technology space and was the first Communications Platform-as-a-Service (CPaaS) provider to offer a robust selection of APIs built around our own global network. Our award-winning support teams help businesses around the world solve complex communications challenges every day.
At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband
What We Are Looking For:
The Manager, Customer Marketing and Account Based Marketing (ABM) leader will lead a small team of marketers focused on growing our existing customer base. They will have responsibility for planning, organizing and executing campaigns, identifying and creating plans to engage. grow, and retain target customers. This individual will take on a strong player/coach role, leading and developing their team of marketers while owning the customer ABM portion of the work, working alongside our strategic sales team to further penetrate and find growth within our most important customer accounts. They will be responsible for managing overall strategy, approach, and processes as it relates to their team.
What You'll Do:
Sets the marketing and ABM program strategy and develops the approach, priorities, success metrics and campaign architecture that will build and advance pipeline for their aligned sales organization
Lead a small Field Marketing team and nurture their careers, setting them up for further growth within the organization, and providing guidance to employees on goals, expectations and overall performance
Create scalable, impactful campaigns and playbooks resulting in customer upsell, cross-sell, and customer retention.
Work closely and in tandem with the digital and demand gen ABM team to develop and implement account based technology, reporting and measurement strategies
Use ABM technology such as 6Sense. website personalization tools, content syndication, Outreach, Highspot, and other tools to create cohesive, integrated ABM campaigns that are held to high conversion standards.
Meet and beat KPIs around funnel creation, meetings, and touchpoints with target accounts. Be a vocal leader about what metrics matter most to your team, and develop a plan to achieve.
Partner with sales leadership to understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions
Own a process for targeting an account to receive email/personal nurture, ad dollars, gifts, an incentive, etc. aligning with sales leadership and marketing operations at every step.
Serve as a central point of contact and advisor to your dedicated sales team, ensuring they have what they need to be successful in advancing deals, including custom collateral, programmatic and/or custom gifting, adhoc business meeting/event support, and custom outreach methods
Work closely with members of the greater marketing team (product marketing, creative services, demand gen, and integrated marketing) to activate elements of the Field Marketing and ABM plans that you develop
Attend customer and prospect meetings to stay informed on market conditions and buyer personas
What You Need:
Bachelors degree
Experience: 7+ years experience in a similar marketing role for a fast-growing B2B technology company (ideally software). People management experience is required. Experience with relevant ABM tools and methods is a plus!
Deep knowledge of the marketing funnel
Experience running multi-channel marketing programs (advertising, email, events, direct mail
Content marketing and social media experience.
Comfortable working with a lot of different marketing tools/software; Team building, prioritization and delegation skills.
Public speaking experience and project coordination skills needed.
Bonus Points:
6Sense, Outreach, Marketo and Salesforce experience preferred.
Marketing automation experience preferred.
The Whole Person Promise:
At Bandwidth, we’re pretty proud of our corporate culture, which is rooted in our “Whole Person Promise.” We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…
100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
All new hires receive four weeks of PTO.
PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
“Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.
Are you excited about the position and its responsibilities, but not sure if you’re 100% qualified? Do you feel you can work to help us crush the mission? If you answered ‘yes’ to both of these questions, we encourage you to apply! You won’t want to miss the opportunity to be a part of the BAND.
Applicant Privacy Notice (https://www.bandwidth.com/employee-applicant-privacy-notice)
Raleigh, NC
Who We Are:
Bandwidth (NASDAQ: BAND) is a global communications software company that helps enterprises connect people around the world with cloud-ready voice, messaging and emergency services. Backed by a network reaching 60+ countries covering 90 percent of global GDP, companies like Cisco, Google, Microsoft, RingCentral, Uber and Zoom use Bandwidth's APIs to easily embed communications into software and applications. Bandwidth has more than 20 years in the technology space and was the first Communications Platform-as-a-Service (CPaaS) provider to offer a robust selection of APIs built around our own global network. Our award-winning support teams help businesses around the world solve complex communications challenges every day.
At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband
What We Are Looking For:
The Manager, Customer Marketing and Account Based Marketing (ABM) leader will lead a small team of marketers focused on growing our existing customer base. They will have responsibility for planning, organizing and executing campaigns, identifying and creating plans to engage. grow, and retain target customers. This individual will take on a strong player/coach role, leading and developing their team of marketers while owning the customer ABM portion of the work, working alongside our strategic sales team to further penetrate and find growth within our most important customer accounts. They will be responsible for managing overall strategy, approach, and processes as it relates to their team.
What You'll Do:
Sets the marketing and ABM program strategy and develops the approach, priorities, success metrics and campaign architecture that will build and advance pipeline for their aligned sales organization
Lead a small Field Marketing team and nurture their careers, setting them up for further growth within the organization, and providing guidance to employees on goals, expectations and overall performance
Create scalable, impactful campaigns and playbooks resulting in customer upsell, cross-sell, and customer retention.
Work closely and in tandem with the digital and demand gen ABM team to develop and implement account based technology, reporting and measurement strategies
Use ABM technology such as 6Sense. website personalization tools, content syndication, Outreach, Highspot, and other tools to create cohesive, integrated ABM campaigns that are held to high conversion standards.
Meet and beat KPIs around funnel creation, meetings, and touchpoints with target accounts. Be a vocal leader about what metrics matter most to your team, and develop a plan to achieve.
Partner with sales leadership to understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions
Own a process for targeting an account to receive email/personal nurture, ad dollars, gifts, an incentive, etc. aligning with sales leadership and marketing operations at every step.
Serve as a central point of contact and advisor to your dedicated sales team, ensuring they have what they need to be successful in advancing deals, including custom collateral, programmatic and/or custom gifting, adhoc business meeting/event support, and custom outreach methods
Work closely with members of the greater marketing team (product marketing, creative services, demand gen, and integrated marketing) to activate elements of the Field Marketing and ABM plans that you develop
Attend customer and prospect meetings to stay informed on market conditions and buyer personas
What You Need:
Bachelors degree
Experience: 7+ years experience in a similar marketing role for a fast-growing B2B technology company (ideally software). People management experience is required. Experience with relevant ABM tools and methods is a plus!
Deep knowledge of the marketing funnel
Experience running multi-channel marketing programs (advertising, email, events, direct mail
Content marketing and social media experience.
Comfortable working with a lot of different marketing tools/software; Team building, prioritization and delegation skills.
Public speaking experience and project coordination skills needed.
Bonus Points:
6Sense, Outreach, Marketo and Salesforce experience preferred.
Marketing automation experience preferred.
The Whole Person Promise:
At Bandwidth, we’re pretty proud of our corporate culture, which is rooted in our “Whole Person Promise.” We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…
100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
All new hires receive four weeks of PTO.
PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
“Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.
Are you excited about the position and its responsibilities, but not sure if you’re 100% qualified? Do you feel you can work to help us crush the mission? If you answered ‘yes’ to both of these questions, we encourage you to apply! You won’t want to miss the opportunity to be a part of the BAND.
Applicant Privacy Notice (https://www.bandwidth.com/employee-applicant-privacy-notice)