CookUnity
Sr Growth Manager of Integrated Media
CookUnity, New York, New York, us, 10261
About CookUnity
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.About the Growth TeamThe Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky is the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.About the RoleOur ideal candidate will lead our channel growth strategy to scale customer acquisition and resurrect former / lapsed customers through offline channels. We are looking for a senior performance marketer to join our Growth Team as the Senior Growth Manager of Offline Marketing. This person will own end-to-end strategy and implementation of cutting edge marketing campaigns across direct mail, television, streaming/OTT, audio, print, and out of home. He/she will have extensive experience in scaling direct mail, video and audio programs, bring in-depth knowledge of the advertising landscape, and demonstrate a deep understanding of advanced attribution methodologies to measure the impact of our offline media dollars. This leader will manage external agency partners to drive efficient campaign optimizations, identify new partnerships for scale, engage innovative technology and product opportunities, drive concept development, supervise implementation, and manage iterative testing—with the ultimate goal of scaling our new customers, winning back former customers and partnering with a cross functional team across brand, product, portfolio and technology to drive CookUnity’s brand awareness.CookUnity has discovered that our chefs provide a unique advantage, offering higher quality and greater variety. Our new performance marketing leader will be able to leverage this differentiation to create unique marketing funnels that cater to various segments of food enthusiasts seeking a superior, effortless dining experience. S/he will excel in creating experimentation frameworks, enabling supply-demand optimization through content experimentation and the creation of numerous landing pages. With a customer-centric approach and a track record of transforming marketing performance data into actionable insights.This role reports to the Director of Performance Marketing and involves close collaboration with CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams.Responsibilities:Lead end-to-end strategy and implementation of cutting edge marketing campaigns across direct mail, television, streaming/OTT, audio, print, and out of homeManage a multimillion-dollar budget across channels, discounts and pricing to drive customer and revenue growthShape and drive our businesses and continue to expand our market position as the chef-to-you food solutions providerDefine the performance marketing and upper funnel strategy, business plans, budgets and structures for the performance marketing department that get us to the next level of high-quality and sustainable growthDesign, manage, control and optimize all our marketing activities and budgets across all marketing channels from acquisition/performance/TV to creatives optimization, landing page and conversion rate optimizationDefine and ensure customer-centric BI, data and channel set-up to further automate Marketing and tailor messagesDevelop, constantly test and scale innovative marketing campaigns and channelsLeverage data and insights to develop a deeper understanding of the target customer and identify and diligently manage KPIs to constantly generate impactHire, train and mentor a world-class, high-performing team in-house and flexibly leverage top-notch external partners to achieve best-in-class success and business resultsQualifications8+ years of relevant work experience in online DTC marketing with high-growth consumer-facing companies.A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial roleProven experience with scaling and managing direct mail campaigns across key prospect and customer segmentsA rigorous, data-driven, and highly analytical mindsetIndisputable track record of growing and scaling innovative businesses or functionsExperience in integrating advanced attribution solutions, i.e. media mixed model, multi-touch attribution system into the planning cyclesHigh degree of creativity and ability to tell storiesGenerate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challengesAbility to manage multiple, complex tasks simultaneously, structure and prioritize adequately for you and your teams to maximize business impact in a fast-paced, highly agile and consumer-oriented environmentProven ability to lead and manage innovative and effective marketing programs that generate results, covering all major offline marketing channelsExtremely analytical and data-driven marketer who can manage various channels, drive traffic and transactions.Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work withExperience in managing large marketing budgetsPersonal TraitsEntrepreneurial with a high level of energy, and an unrelenting drive to succeed and win.Masters the stretch of strategic, big picture thinking and hands-on, ‘getting things done’ mentality that generates immediate impactCollaborative and results-oriented leader, business partner and change agent who can lead through influence and possesses professional maturity and industry credibility.Superior communication, presentation and organizational skills.Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions.Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentalityAbility to define Marketing, data and tech requirements based on solid quantitative, technical knowledge and passionKeen sensitivity to brand and the symbiosis of brand and direct marketing.Benefits: Bi-annual performance bonusWe grow, you grow: Stock Options Plan granted on Day 1Health Insurance coverage401k PlanUnlimited PTOFamily leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paidCompassionate Leave: 3-5 days each time the need arisesA generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthlyWellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestylePersonalized Spanish coachAwesome opportunity to join a company that is looking to change how we eat and how chefs work!Craving to learn more about us? Click this link to learn more about our Community.
#J-18808-Ljbffr
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.About the Growth TeamThe Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky is the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.About the RoleOur ideal candidate will lead our channel growth strategy to scale customer acquisition and resurrect former / lapsed customers through offline channels. We are looking for a senior performance marketer to join our Growth Team as the Senior Growth Manager of Offline Marketing. This person will own end-to-end strategy and implementation of cutting edge marketing campaigns across direct mail, television, streaming/OTT, audio, print, and out of home. He/she will have extensive experience in scaling direct mail, video and audio programs, bring in-depth knowledge of the advertising landscape, and demonstrate a deep understanding of advanced attribution methodologies to measure the impact of our offline media dollars. This leader will manage external agency partners to drive efficient campaign optimizations, identify new partnerships for scale, engage innovative technology and product opportunities, drive concept development, supervise implementation, and manage iterative testing—with the ultimate goal of scaling our new customers, winning back former customers and partnering with a cross functional team across brand, product, portfolio and technology to drive CookUnity’s brand awareness.CookUnity has discovered that our chefs provide a unique advantage, offering higher quality and greater variety. Our new performance marketing leader will be able to leverage this differentiation to create unique marketing funnels that cater to various segments of food enthusiasts seeking a superior, effortless dining experience. S/he will excel in creating experimentation frameworks, enabling supply-demand optimization through content experimentation and the creation of numerous landing pages. With a customer-centric approach and a track record of transforming marketing performance data into actionable insights.This role reports to the Director of Performance Marketing and involves close collaboration with CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams.Responsibilities:Lead end-to-end strategy and implementation of cutting edge marketing campaigns across direct mail, television, streaming/OTT, audio, print, and out of homeManage a multimillion-dollar budget across channels, discounts and pricing to drive customer and revenue growthShape and drive our businesses and continue to expand our market position as the chef-to-you food solutions providerDefine the performance marketing and upper funnel strategy, business plans, budgets and structures for the performance marketing department that get us to the next level of high-quality and sustainable growthDesign, manage, control and optimize all our marketing activities and budgets across all marketing channels from acquisition/performance/TV to creatives optimization, landing page and conversion rate optimizationDefine and ensure customer-centric BI, data and channel set-up to further automate Marketing and tailor messagesDevelop, constantly test and scale innovative marketing campaigns and channelsLeverage data and insights to develop a deeper understanding of the target customer and identify and diligently manage KPIs to constantly generate impactHire, train and mentor a world-class, high-performing team in-house and flexibly leverage top-notch external partners to achieve best-in-class success and business resultsQualifications8+ years of relevant work experience in online DTC marketing with high-growth consumer-facing companies.A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial roleProven experience with scaling and managing direct mail campaigns across key prospect and customer segmentsA rigorous, data-driven, and highly analytical mindsetIndisputable track record of growing and scaling innovative businesses or functionsExperience in integrating advanced attribution solutions, i.e. media mixed model, multi-touch attribution system into the planning cyclesHigh degree of creativity and ability to tell storiesGenerate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challengesAbility to manage multiple, complex tasks simultaneously, structure and prioritize adequately for you and your teams to maximize business impact in a fast-paced, highly agile and consumer-oriented environmentProven ability to lead and manage innovative and effective marketing programs that generate results, covering all major offline marketing channelsExtremely analytical and data-driven marketer who can manage various channels, drive traffic and transactions.Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work withExperience in managing large marketing budgetsPersonal TraitsEntrepreneurial with a high level of energy, and an unrelenting drive to succeed and win.Masters the stretch of strategic, big picture thinking and hands-on, ‘getting things done’ mentality that generates immediate impactCollaborative and results-oriented leader, business partner and change agent who can lead through influence and possesses professional maturity and industry credibility.Superior communication, presentation and organizational skills.Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions.Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentalityAbility to define Marketing, data and tech requirements based on solid quantitative, technical knowledge and passionKeen sensitivity to brand and the symbiosis of brand and direct marketing.Benefits: Bi-annual performance bonusWe grow, you grow: Stock Options Plan granted on Day 1Health Insurance coverage401k PlanUnlimited PTOFamily leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paidCompassionate Leave: 3-5 days each time the need arisesA generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthlyWellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestylePersonalized Spanish coachAwesome opportunity to join a company that is looking to change how we eat and how chefs work!Craving to learn more about us? Click this link to learn more about our Community.
#J-18808-Ljbffr