Vice President of Marketing

With a 2,100-seat concert hall, a 400-seat theatre, a 1,300-capacity outdoor music pavilion, a sophisticated patrons’ lounge, and a variety of indoor and outdoor meeting, rehearsal, and event spaces, the Peace Center is the largest performing arts center in South Carolina. Located on a six-acre campus at the corner of Broad and Main Streets and featuring an eclectic mix of modern architecture and historic buildings, the Peace Center is the hub of Greenville, South Carolina’s nationally recognized downtown.

Founded in 1990, the Peace Center currently has a $34 million operating budget with only 12% of its revenue coming from contributed income. There are 46 full-time and 135 part-time staff members employed by the Center.

What makes the Peace Center special are its performance venues. Each space is architecturally and acoustically remarkable. Annual programs include classical, jazz, country, bluegrass, Americana, and pop music, along with dance and comedy and 10-14 weeks of touring Broadway.

Several of Greenville’s excellent performing arts organizations are resident companies. These include Carolina Ballet Theatre, Greenville Symphony Orchestra, and the International Ballet.

Arts Education is integral to the Peace Center mission. The Center’s education and outreach program features youth performances, community conversations, extensive Artist Residencies, master classes featuring some of the world’s most respected artists, and a ticketing program for the underserved.

In September of 2025, the Peace Center expects to open a 1,150 capacity Club, the Coach Music Factory, andthe Mockingbird, a 200-seat listening room which will feature songwriters, jazz artists and comedians in an intimate cabaret setting.

SCOPE AND RESPONSIBILITIES

The VP of Marketing is charged with developing a fully integrated, data driven marketing program, that will build upon the existing marketing initiatives for which the Peace Center is known. The VP of Marketing is charged with developing diverse audiences and strengthening the brand and influence of the Peace Center in Greenville and throughout the country.

Specific Responsibilities

• Develop a strategic data driven marketing program that builds attendance for the Peace Center.
• Develop strategies for marketing which integrate into overall programming, education, engagement, funding, and expansion plans for the Peace Center.
• Develop and manage the marketing department’s annual budget.
• Develop evaluation criteria to track the short- and long-term success of marketing initiatives.
• Create ad plans and manage media buying.
• Develop and manage year-round promotions.
• Work closely with an outsourced Public Relations firm to create strategic press plans.
• Working with staff and outside consultants, further develop the Peace Center brand, ensuring in-house and external brand consistency. This includes printed materials, advertisements, videography, digital efforts, signage, and the Peace Center website.
• Oversee and coordinate all marketing and institutional copywriting.
• Oversee playbill production (including inserts and ad sales).
• Ensure marketing show settlements are completed accurately and in a timely manner.
• Establish meaningful partnerships in the community with the media, public relations firms, advertising agencies, and local arts organizations.
• Hire, train and mentor members of the marketing team.
• Work with outside consultants (PR, Press, Advertising and Brand, Technology, etc.) as needed.
• Ensure marketing efforts are integrated and carefully coordinated with other departments throughout the Peace Center.
• Represent the Peace Center in the community, and at national and regional conferences, consortia, and discussion groups regarding engagement with the arts.

KEY SELECTION CRITERIA

The Ideal candidate will have at least ten years of experience in a senior level marketing position within the performing arts industry. They will be adept at developing and managing programs, budgets and personnel of the size and complexity required for this position.

In addition, the ideal candidate will demonstrate:

• Strong strategic planning, people management, and program evaluation skills.
• A passion for the business of arts and entertainment.
• Self-motivation, coupled with a desire to collaborate with the CEO, colleagues and staff.
• Outstanding written and oral communication skills.
• A personal presence and communication style that will represent the Peace Center well to artists, patrons, donors, educators, arts and civic leaders, government representatives, and volunteers.
• Energy, enthusiasm, a willingness to learn and experiment, a penchant for creativity and a desire to seek professional growth and fulfillment.
• Thought leadership in the field.
• The values of the Peace Center: excellence, high ethical standards, mutual respect, inclusiveness, diversity, and generosity of spirit.