Whatnot
Seller Product Marketing Manager
Whatnot, Los Angeles, California, United States, 90079
Whatnot
Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We're building the future of ecommerce, bringing together community, shopping, and entertainment. We are committed to our values, and as a remote-first team, we operate out of hubs within the US, Canada, UK, Ireland, and Germany today.
We're innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.
And, we're growing. Whatnot has been the fastest growing marketplace in the US over the past two years, and we're hiring forward-thinking problem solvers across all functional areas.RoleChampion
sellers:
Develop and execute marketing campaigns and programs that educate, excite, and empower our seller community. This includes crafting compelling emails, direct messages, and notifications to keep sellers informed about product launches and policy updates.Communicate
with stakeholders:
Foster seamless internal communication by keeping customer experience, sales, partnerships, trust & safety, and other relevant stakeholders looped in on everything seller-facing.Advocate
for internationalization:
Oversee the internationalization of products, policies, and communications, ensuring a smooth experience for our international seller base.Make
insights-driven decisions:
Leverage data and seller insights to inform marketing strategies and tactics. Weigh in on creative copy and visuals for maximum impact.Lead
seller-enrichment projects:
Take ownership of innovative projects that push the boundaries of seller education and engagement. Think video series, webinars, or interactive tools!Anticipate
and act:
Think ahead! Understand the potential implications of product launches and ensure marketing efforts are well-segmented and primed for audiences in all markets.International product launches:
Craft email and blog announcements, along with Help Center article updates.XFN partnerships around new products:
Work with the Product and Strategy teams to roll out and drive alignment on thoughtful seller-facing marketing and communications.Product growth:
Create educational and full-funnel campaigns to drive adoption of products, e.g., Promote Tools, by sellers.You
Curious about who thrives at Whatnot? We've found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.
As our next Product Marketing Manager, you should have 4+ years of product marketing experience in high-growth startups, plus:Experience in a tech company, ideally in the ecommerce space.Experience marketing to SMBs, creators, and/or communities.Proven ability to develop and execute impactful marketing campaigns using tools like Mailchimp, SendGrid, or Salesforce Marketing CloudExcellent written and verbal communication skills, with a knack for crafting clear and engaging messaging.SQL fluency. Strong analytical skills and a data-driven mindset.Ability to anticipate potential issues and proactively develop solutions.Experience working cross-functionally with various teams.International marketing / translations software familiarity and experience.Passion for live commerce and a deep understanding of the seller experience.Bonus points for:
Experience with live video platforms or online marketplaces.A track record of creating engaging content (e.g., videos, tutorials).Compensation
For US-based applicants:
$135,000/year to $180,000/year + benefits + equity.
The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity.BenefitsFlexible Time off Policy and Company-wide Holidays (including a spring and winter break)Health Insurance options including Medical, Dental, VisionWork From Home Support$1,000 home office setup allowance$150 monthly allowance for cell phone and internetCare benefits$450 monthly allowance on food$500 monthly allowance for wellness$5,000 annual allowance towards Childcare$20,000 lifetime benefit for family planning, such as adoption or fertility expensesRetirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationallyParental Leave16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.♥ EOE
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We're building the future of ecommerce, bringing together community, shopping, and entertainment. We are committed to our values, and as a remote-first team, we operate out of hubs within the US, Canada, UK, Ireland, and Germany today.
We're innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.
And, we're growing. Whatnot has been the fastest growing marketplace in the US over the past two years, and we're hiring forward-thinking problem solvers across all functional areas.RoleChampion
sellers:
Develop and execute marketing campaigns and programs that educate, excite, and empower our seller community. This includes crafting compelling emails, direct messages, and notifications to keep sellers informed about product launches and policy updates.Communicate
with stakeholders:
Foster seamless internal communication by keeping customer experience, sales, partnerships, trust & safety, and other relevant stakeholders looped in on everything seller-facing.Advocate
for internationalization:
Oversee the internationalization of products, policies, and communications, ensuring a smooth experience for our international seller base.Make
insights-driven decisions:
Leverage data and seller insights to inform marketing strategies and tactics. Weigh in on creative copy and visuals for maximum impact.Lead
seller-enrichment projects:
Take ownership of innovative projects that push the boundaries of seller education and engagement. Think video series, webinars, or interactive tools!Anticipate
and act:
Think ahead! Understand the potential implications of product launches and ensure marketing efforts are well-segmented and primed for audiences in all markets.International product launches:
Craft email and blog announcements, along with Help Center article updates.XFN partnerships around new products:
Work with the Product and Strategy teams to roll out and drive alignment on thoughtful seller-facing marketing and communications.Product growth:
Create educational and full-funnel campaigns to drive adoption of products, e.g., Promote Tools, by sellers.You
Curious about who thrives at Whatnot? We've found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.
As our next Product Marketing Manager, you should have 4+ years of product marketing experience in high-growth startups, plus:Experience in a tech company, ideally in the ecommerce space.Experience marketing to SMBs, creators, and/or communities.Proven ability to develop and execute impactful marketing campaigns using tools like Mailchimp, SendGrid, or Salesforce Marketing CloudExcellent written and verbal communication skills, with a knack for crafting clear and engaging messaging.SQL fluency. Strong analytical skills and a data-driven mindset.Ability to anticipate potential issues and proactively develop solutions.Experience working cross-functionally with various teams.International marketing / translations software familiarity and experience.Passion for live commerce and a deep understanding of the seller experience.Bonus points for:
Experience with live video platforms or online marketplaces.A track record of creating engaging content (e.g., videos, tutorials).Compensation
For US-based applicants:
$135,000/year to $180,000/year + benefits + equity.
The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity.BenefitsFlexible Time off Policy and Company-wide Holidays (including a spring and winter break)Health Insurance options including Medical, Dental, VisionWork From Home Support$1,000 home office setup allowance$150 monthly allowance for cell phone and internetCare benefits$450 monthly allowance on food$500 monthly allowance for wellness$5,000 annual allowance towards Childcare$20,000 lifetime benefit for family planning, such as adoption or fertility expensesRetirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationallyParental Leave16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.♥ EOE
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.